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Scooped by Deb Nystrom, REVELN
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Why We Must Invest In Millennials To Survive ~ What They Want in a Career

Why We Must Invest In Millennials To Survive ~ What They Want in a Career | Innovation & Institutions, Will it Blend? | Scoop.it

"Find out why understanding the Millennial generation is important, if not crucial to a business' survival."


No single trend has a greater impact on business, government or the role of technology in the world than the emerging millennial workforce. ...[They are the]...  largest purchasing class in the world.


Excerpted:


  • They are the first generation born into the mobile device. According to a survey, millennials would rather give up driving than their smartphone or laptop.
  • They are driven by purpose, rather than professional recognition.....they care more about making a positive difference than workplace recognition.
  • They ...they want a meaningful career....not old school companies.
______________________________
       
....millennial consumers don’t buy products, they buy experiences and they want easy access
       
______________________________
      

In his keynote, Bill McDermott said, “Millennials are disruptive and creative...They will define the future of work into an environment that is highly digitized, mobile, social and of course, sustainable  ... “dematerializing and demonetizing at a breathtaking pace,” impacting markets in a disruptive way.

    

....millennial consumers don’t buy products, they buy experiences and they want easy access to these experiences.

    

...almost every mobile device maker is now trying to capitalize on the next biggest idea – wearable technology.


Related posts by Deb:
     

3 Success Factors for High Performance Teams, and What Gets In the Way (includes interview with a Millennial)

       

3 Things That Cause Ethical Breakdowns in Workplace Culture: Timing a Reminder is Everything     

Deb Nystrom, REVELN's insight:

Juicy nuggets of trend watching on this generational keynote useful for innovation forecasting from SAP's business innovation blog.  

Do you agree with the characteristics listed for Millennials, dematerializing and demonetizing? ~  Deb

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Deb Nystrom, REVELN's curator insight, November 4, 2013 8:20 PM

Rescooped from my Innovation and Institutions curation stream.  Do you agree with the characteristics listed for Millennials, dematerializing and demonetizing and the statement of their huge impact as the "largest purchasing class in the world? " ~  Deb

Deb Nystrom, REVELN's curator insight, November 18, 2013 1:07 PM

Do you agree with the characteristics listed for Millennials, dematerializing and demonetizing and the statement of their huge impact as the "largest purchasing class in the world? "


From Careers & Self-Aware Strength which also features recent articles on creativity and the End of Jobs.    ~  Deb

Scooped by Deb Nystrom, REVELN
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Innovate or Die: The Future of Business, Brian Solis Facts, Slideshare

"In the circle of life, connected consumerism is the new reality.  Those businesses that don't disrupt their own markets will find their markets disrupted for them."  ~ Brian Solis


Visual POW infographics from Brian Solis' new book, What's the Future of Business.


Relevant posts from Deb:

    

       

Deb Nystrom, REVELN's insight:

Brian Solis features what is needed to influence responsive strategy in branding, including taking aim at your generation culture and ideas for adapting to what is next.  


Is your company adaptabile enough to stay healthy, growth or not?  


~  Deb

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