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Innovation & Institutions, Will it Blend?
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Scooped by Deb Nystrom, REVELN
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Success Case Study: Pitching a Learning Tool Directly to Professors

Success Case Study:  Pitching a Learning Tool Directly to Professors | Innovation & Institutions, Will it Blend? | Scoop.it

Instead of convincing universities to take a chance on its classroom engagement platform, Top Hat Monocle made direct contact with professors who asked students to also pick up the tab.


...most students carried mobile devices...which could be used for in-class interaction. [The founders] ...developed a prototype product that focused on quizzing and polling students, and pilot-tested the prototype in two classes.


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Large organizations have a very long sales cycle ... catch them outside of [their] budget cycle, you may not get another chance for a year or two.

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“Selling to large organizations like universities, governments and big corporations is difficult and time-consuming. Large organizations have a very long sales cycle and if you catch them outside of a budget cycle, you may not get another chance for a year or two.”



THE SOLUTION

The founders decided to “consumerize the classroom” by focusing on individual professors, rather than universities. This made sense because the value proposition was focused on the classroom and because professors have much latitude in making adoption decisions.

THE RESULT


This academic year, it is being used by 2,000 professors and more than 150,000 students at 300 universities worldwide. More than 80 per cent of these universities are in the United States.


The company has 75 employees, offices in three countries, and has been able to raise another $9.1-million in financing.

 

Deb Nystrom, REVELN's insight:

If you've seen drug companies advertising in the media directly to you, vs. your doctor or health system, you've seen another angle on this.  How do innovative ideas take hold in your institution today?  ~  Deb

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Scooped by Deb Nystrom, REVELN
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Times Higher Education - Innovation strategy 'ignores' funding and visa concerns

University strategies & policy:  Too little innovation?


Excerpt:  Wendy Piatt, director-general of the Russell Group of large research-intensive universities, welcomed many of the measures in the newly announced innovation strategy, but was disappointed it did not address concerns about postgraduate funding, or adopt the Russell Group's proposal for a new bank loan scheme for postgraduates.


She also called for more capital funding to be made available to universities, and for research to be exempted from the Freedom of Information Act.


David Price, vice-provost for research at University College London, praised the government for "the stability of its commitment to the research base" in difficult times.


He also said it was a pity the strategy's "fine words on the importance of mobile highly skilled people" had not translated into concessions regarding universities' continuing concerns about the government's new visa regulations.

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