3 Creativity Challenges: 30 Circles & Mind, Empathy Maps | HBR Blogs | Innovation & Institutions, Will it Blend? | Scoop.it
Innovation requires practice.

Mindmaps are a powerful way to overcome fear of the blank page, look for patterns, explore a subject, come up with truly innovative ideas, record their evolution so you can trace back in search of new insights, and communicate your thought processes to others.

While lists help you capture the thoughts you already have, mindmaps help to generate wildly new ones. 

[The] 30 Circles exercise is a great warm-up and also highlights the balance between fluency (the speed and quantity of ideas) and flexibility (how different or divergent they are).