Transparency:  A Better Way to Encourage Price Shopping for Health Care | Innovation & Institutions, Will it Blend? |
Doctors can become bargain hunters for their patients

The big-data initiative of the Department of Health and Human Services and widespread adoption of electronic health records will unleash a new wave of information on health care delivery, a necessary component of the better quality measurement that is needed to support value-based decisions. 

Moving forward, policy should encourage such price shopping by providers and patients by facilitating the dissemination of information on price and quality and by strengthening antitrust enforcement to deter collusion or price fixing by providers.