The Science of Success with Innovation Research | Innovation & Institutions, Will it Blend? |

"She started her own creativity and innovation consultancy company to do what was NOT being done, – using academic research to improve innovation in companies"

Amantha Imber wondered why the research she had read was not being applied to help firms innovate.

What was the use of having a body of scientific research, including proven drivers to innovation, if it was not being used to help companies grow?

“There was a gap between academic research and what happens ‘in the real world’,” she says.


"..staff need to feel a sense of challenge. They also need to have the resources to deliver."


Six years later the consultancy she founded, Inventium, is advising some of the world’s best-known corporations, including Coca-Cola Amatil, American Express, Qantas and Commonwealth Bank of Australia.

Inventium won this year’s BRW Client Choice Award for best management consulting firm. The awards are run by Beaton and are based on responses from more than 40,000 professional services clients to ensure their independence.

...“People talk about trying to build a culture of innovation. From analysis we know what sorts of elements need to be present,” Imber says.

“One of the most important is that staff need to feel a sense of challenge. They also need to have the resources to deliver.

People need to feel that risk-taking is allowed and failure is not terrible, but rather an opportunity to learn.”

She says there are keys to transforming ideas into realities.

“Crush assumptions,” she says. “Whenever we set out to solve a problem, we have assumptions that fence in our thinking.

By deliberately crushing assumptions and asking ‘What if the opposite was true?’ you can significantly increase your  creativity.”