Innovation & Institutions, Will it Blend?
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Innovation & Institutions, Will it Blend?
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Scooped by Deb Nystrom, REVELN
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Why Steve Jobs Never Listened to His Customers - Sheltered Innovation and Crowdsourcing

Why Steve Jobs Never Listened to His Customers  - Sheltered Innovation and Crowdsourcing | Innovation & Institutions, Will it Blend? | Scoop.it

Does innovation require listening to your customers? Or is to better to ignore them?  "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."— Steve Jobs    Also:  What worked for Steve Jobs may not work for your company.

    

The Benefits of Sheltered Innovation


Multiple studies have shown that individuals have a tendency to produce the most novel ideas when working alone (as opposed to crowdsourcing ideas from an external group).


  • But can this focus on the internal creativity of teams really have a place in the business world?

  • Should customers be ignored?


According to Mario D’Amico, senior VP of marketing at Cirque du Soleil, the answer is, well, maybe.


...was Jobs right or not?

Many respected entrepreneurs would say that yes, he was right ... but only for theextremely unconventional and circumstantial situation that his company was in.


...understanding your customers’ wants is a pivotal part of growing your business—but doesn’t have to restrict your innovation.


Read more:   https://www.helpscout.net/blog/why-steve-jobs-never-listened-to-his-customers/


Related posts by Deb:


                  




Deb Nystrom, REVELN's insight:

The Wisdom of Crowds has individual and collective component, when you dig down deep.  The JCPenney example cited in this story is also a good cautionary tale.  ~  D

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Rescooped by Deb Nystrom, REVELN from New Work, New Livelihood, Careers
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Be Constructive—Not Invasive—With Big Data, The WSJ Experts Stream

Be Constructive—Not Invasive—With Big Data, The WSJ Experts Stream | Innovation & Institutions, Will it Blend? | Scoop.it

Two perspectives:  1) ...the real risk in a hyper-data world is use that crosses the line between constructive and invasive, and 2) that people will use it naively, and to mistake correlation.

   

Angela Ahrendts:  The security dimensions of Big Data are well rehearsed, and protection must be a given. ...the real risk in a hyper-data world is use that crosses the line between constructive and invasive.

  

For us, Big Data must be about serving our customers’ interests, rather than our own.

      

….Customer information should work for the customer, making every retail experience a great retail experience...    Appropriately protected and intelligently used, we believe it can do just that.

  

Angela Ahrendts (@AngelaAhrendts) is the CEO of Burberry.


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Figuring out what causes what, and why and under what circumstances is hard work. Big Data is a tool for this work, not a substitute for it.

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Andrew McAfee:  ... Big data’s great promise is that it’ll get us out of ....decision-making by HiPPO—the Highest-Paid Person’s Opinion. ... In the same way that witch doctors gave way to actual doctors as medicine became a science, HiPPOs will in many domains give way to data-driven decision making.


Many people accurately perceive that Big Data will give rise to privacy concerns, but I want to highlight a different risk:


  • That people will use it naively, and to mistake correlation (“as the geese fly away, the weather gets colder”) with causation (“the geese are causing winter!”). Figuring out what causes what, and why and under what circumstances is hard work. Big Data is a tool for this work, not a substitute for it.


Andrew McAfee ( @amcafee ), a principal research scientist at Massachusetts Institute of Technology and the co-author of the e-book “Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy.”



Recent posts by Deb:  

  


Deb Nystrom, REVELN's insight:

I've already received a comment on my LinkedIn stream about the invasiveness of big data and employee email.  Here's two more perspectives on using Big Data well.  ~  D

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Deb Nystrom, REVELN's curator insight, November 25, 2013 10:41 AM

This article from this past April offers a way to see beyond the "shiny new toy" syndrome of the Big Data buzzwords, to help it be the tool it's meant to be.  ~  Deb