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Rescooped by Deb Nystrom, REVELN from Content Curation World!

Curation Strategy at IBM: Collaboration, Empowered Intranet Communication [Video]

Curation Strategy at IBM: Collaboration, Empowered Intranet Communication [Video] | Innovation & Institutions, Will it Blend? |

It's been said that IBM's geniuses collective will challenge Apple's 1 genius model.

This post features an interview with IBM's VP for digital strategy & devel. highlighting their change/leading trend practice on internal curation.


I'm sharing Robin Good's ScoopIt  (curation commentator, blogger) geared for trend spotters, intranet managers and content strategists.


Mark Ragan interviews Ben Edwards, Vice-President for Digital Strategy and Development at IBM on  the changing landscape for corporate intranets.


What caught my attention:


- Effective internal collaboration within the company can bring to the development of new commercial products and services.


- Institutional and internally-produced professional content is declining and it is giving way to lots of new employee-generated content. 


- The company must be outward looking and play a role in suggesting what employee must be attention to.


- Curation is an effective approach to manage and extract greater value from such growing amount of content.

- Curation is about providing a trusted source that can  pick, select, suggest and "frame" what needs to be attention to. What is of value. 


- Curation is about being a subject matter expert on a specific "vertical" area of interest - and this is something a company may want to look into both for "external" and "internal" communications


- Companies like IBM are now enabling the "experts" within the company to communicate more and better. 


- The trend is toward cultivating more internal collaboration, and to enable our people to be great communicators who can create extra value out there


Insightful. 8/10


See the 9 min video interview here: 

Via Robin Good
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Scooped by Deb Nystrom, REVELN!

Innovation Creation Geniuses, Be More Like IBM & Less Like Apple? | Seek Omega

Innovation Creation Geniuses, Be More Like IBM & Less Like Apple?  | Seek Omega | Innovation & Institutions, Will it Blend? |

Today’s Big Blue is the antithesis of Big Brother. It’s ‘Big Open’.  That’s why IBM — not Apple — represents the future workplace.

IBM:  Now a transparent, nimble, collaborative organization known more for listening and engaging customers than for dictating to them. While ironically, some say Apple now resembles Big Brother given their propensity for tight controls.

While Apple has been wildly successful, Fortune’s Adam Lashinsky describes as Apple’s genius led, culture of fear.

For the genius is always, as Benjamin Disraeli and later Peter Drucker predicted, succeeded by a “lieutenant of Marines” who understands the business but nothing else. So the company is only left with an innovation vacuum.

In IBM’s social business culture, the genius lies in the 400,000 employees who are free to create circumstances that enable their associates to build on each other’s ideas, fostering innovation through co-creation with its employees, suppliers, partners and customers.

Remove one genius, and there are thousands more in the network to fill the vacuum.

Deb: This is compelling. Do you agree? Meanwhile, how about those Steve Jobs dolls (Apple approved)?

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