Bank BBVA Compass recently leveraged beacon technology to help it drive 700 sports fans attending the NBA All-Star Game to visit a nearby booth where they could transform themselves into a virtual bobblehead doll.
I’ve written lots about USAA and First Direct as leaders in new media. Both are financial firms without branches and both are loved by their customers. The key thing that differentiates both institutions is that they recognise they exist as...
There is no doubt that strategies around mobile banking are in the top five priorities for any financial institution. Even with this focus, many bankers have a difficult time making the paradigm shift that is required to build a great mobile banking application.
A lot has happened in the banking and financial services world this year. From the debates over a potential digital wallet revolution to the proliferation of mobile devices and big data – there was a lot to discuss!
Mobile commerce is increasingly becoming a larger part of holiday shopping. From 2011 to 2012, for instance, the number of minutes that consumers spent on retail mobile apps in December increased six-fold.
With first generation mobile banking still a relatively new proposition, talk of a ‘next generation’ may appear premature, but in the competitive and fast moving world of Mobile Money, pausing for breath simply isn’t an option.
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