Roughly a decade ago, Hamdi Ulukaya was just beginning his journey to popularize Greek yogurt in the United States as a healthier alternative to the sugar-loaded, artificial preservatives-filled cups and tubes of yogurt Americans were consuming. Now, his company Chobani is worth somewhere between $3 and 5 billion, and is seeking to go beyond the yogurt cups that made it famous. Entrepreneurs who share Chobani’s mission to “provide better food to more people,” seeking to offer affordable products made using only natural ingredients, are encouraged to apply for the Chobani Food Incubator by August 10 for the chance to win a $25,000 grant, education, and other support.
France's Christian Dior has become the first luxury brand to sell top-end bags on WeChat, the most popular messaging and social network in China, offering its iconic Lady Dior bag on the platform.
On Monday, the designer brand posted its limited edition small Lady Dior for the upcoming Qixi, or Chinese Valentine's Day, which falls on Aug 9 this year.
Dior aimed to sell the bag between Monday and Thursday, but the bag sold out online on Tuesday.
For this limited edition, consumers can drag the online pictures of the decorations they want to the bag, tailor-making them to the needs.
The bag is priced at 28,000 yuan ($4,210), and buyers can directly purchase and pay through WeChat.
"Since luxury brands can find their target consumers by big data of WeChat, the largest social network in China, it's easier for them to advertise and sell products on WeChat," said Lu Zhenwang, an internet expert and chief executive offic
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