A BCG–MIT Sloan Management Review survey found that 23 percent of companies are not only profiting from their sustainability efforts but also changing their business models to generate that profit.
Sustainability is paying off for a growing number of companies, according to our fourth annual survey of executives and managers, conducted jointly with MIT Sloan Management Review. Thirty-seven percent of respondents say that sustainability-related actions have added to their company’s profit, up 23 percent from the previous year.
This increase owes much to business model innovation. Nearly half of the companies have changed their business models as a result of sustainability opportunities—a 20 percent jump over last year. This type of innovation addresses the fundamental choices a company makes about what it is offering to whom, as well as how it leverages its value chain, cost models, and organization. Such changes are significant, but no less so than the changes facing businesses.
Via Vicki Kossoff @ The Learning Factor