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Rescooped by Tomoss Diene from Public Relations & Social Media Insight
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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Innovation in emerging countries | Scoop.it

Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 15, 2014 10:10 AM

Learn smarter marketing to millennials.

BrianBurnett's curator insight, July 15, 2014 11:01 AM

Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more.

LocalMark's curator insight, July 16, 2014 8:40 AM
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
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How to Use Facebook Audience Insights: What Marketers Need to ...

How to Use Facebook Audience Insights: What Marketers Need to ... | Innovation in emerging countries | Scoop.it
For example, if you create an audience to target people who like the Social Media Examiner page in the US (I'm leaving gender and age groups open), you can now see that you'll be targeting 63% women and 37% men.
Tomoss Diene's insight:

Interesting

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