Innovation Enterprise Summit Topics
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Australia's top digital marketers break away from the industry pack

Australia's top digital marketers break away from the industry pack | Innovation Enterprise Summit Topics | Scoop.it
New research from Adobe’s Digital Index team is showing Australia’s top digital marketers increasing their lead on the rest of the industry and seeing higher customer conversions as a result.
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Digital Innovation Summits, September 25 & 26

Digital Innovation Summits, September 25 & 26 | Innovation Enterprise Summit Topics | Scoop.it

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When Big Data Isn’t an Option

When Big Data Isn’t an Option | Innovation Enterprise Summit Topics | Scoop.it
Companies that only have access to “little data” can still use the information they have to improve their business.
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Is the Chief Data Officer the key to your successful data future?

Is the Chief Data Officer the key to your successful data future? | Innovation Enterprise Summit Topics | Scoop.it
Data runs to the heart of everything an organization does.
We’re riding on the cusp of a data wave at the moment, which means leaving it to the peril of disinterested middle managers is tantamount
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Why Is Twitter Such A Success? - Jeffbullas's Blog

Why Is Twitter Such A Success? - Jeffbullas's Blog | Innovation Enterprise Summit Topics | Scoop.it
Google Wave was announced last year to much fanfare and expectation… it was the future of the social web! The Google Wave platforms goal was to integrate in a seamless fashion email, online chat, social networking and provide access to web pages or documents similar to the “wiki” model. Google announced last week and yet [...]
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The Secret To A Successful Social Media Strategy

The Secret To A Successful Social Media Strategy | Innovation Enterprise Summit Topics | Scoop.it
The distinction between a digital strategy and a social strategy is a fundamental point in the new book "A Social Strategy: How We Profit From Social Media."
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How to Best Optimize Your Content Strategy | Search Engine Journal

How to Best Optimize Your Content Strategy | Search Engine Journal | Innovation Enterprise Summit Topics | Scoop.it
Isn’t Content Strategy the Same as Content Marketing? It’s not! I decided to shortcut it from the beginning so it won't come as a shock.
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How to “Do” Change Management without Doing Change Management - SFO Blog - Helping You Build Your Company into a Strategy Focused Organization

How to “Do” Change Management without Doing Change Management - SFO Blog - Helping You Build Your Company into a Strategy Focused Organization | Innovation Enterprise Summit Topics | Scoop.it
I have to confess – I don’t quite "get" change management as a stand alone discipline. My confusion is probably fueled by the fact that, when you look at successful organizations, one of the hallmarks of their success is that they seamlessly integrate critical and powerful “how” elements into “what”...
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8 powerful women who got pushed out

8 powerful women who got pushed out | Innovation Enterprise Summit Topics | Scoop.it
Welcome to the club, Jill Abramson. Like the ousted New York Times editor, many well-known powerful women have lost their jobs at least in part due to forceful leadership styles.
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12 Ways To Make Your Resume Stand Out

12 Ways To Make Your Resume Stand Out | Innovation Enterprise Summit Topics | Scoop.it
Your resume can easily be glanced over and tossed into the "no" pile without much consideration. Here are 12 ways to make sure it stands out.
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How to Declutter Your Facebook Friends List in Seconds a Day

How to Declutter Your Facebook Friends List in Seconds a Day | Innovation Enterprise Summit Topics | Scoop.it
Did I just unfriend you? I’m sorry if I hurt your feelings. But I’m not sorry I did it. In fact, I did you a favor. I’m on a Facebook cleanse, and it’s making me fall back in love with the social network I couldn’t stand for years. You should...
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How Do I Start a Content Strategy? 10 Steps for Success

How Do I Start a Content Strategy? 10 Steps for Success | Innovation Enterprise Summit Topics | Scoop.it
Check out Kuno Creative's 10 steps for developing a content strategy and apply them to your process for content success.
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Strategic Thinking – 9 Business Situations Where You Might Take Crap from People | The Brainzooming Group

Strategic Thinking – 9 Business Situations Where You Might Take Crap from People | The Brainzooming Group | Innovation Enterprise Summit Topics | Scoop.it
take crap from people because you’ve done the strategic thinking and there is a very good strategic reason to do so. This realization came from living in the
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New Product Development – Brainstorming Ideas Grounded in Business Strategy | The Brainzooming Group

New Product Development – Brainstorming Ideas Grounded in Business Strategy | The Brainzooming Group | Innovation Enterprise Summit Topics | Scoop.it
new product development planning problems lurking? As with so many consultant-envisioned strategic planning and product development processes hoping to speed
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GE becomes legitimate online news publisher - Digiday

GE becomes legitimate online news publisher - Digiday | Innovation Enterprise Summit Topics | Scoop.it
After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news.
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Forget Innovation, Who Is Your Chief Disruption Officer?

Forget Innovation, Who Is Your Chief Disruption Officer? | Innovation Enterprise Summit Topics | Scoop.it
I am sitting in the back seat of a taxicab in New York City. The traffic is Midtown, stuck bumper to bumper. “Everything is turned upside down!” the cabbie shouts, pumping his arm up and down in the air. “Five years ago it was not like this!” he cries. The taxi driver [...]
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Mastering digital marketing | McKinsey & Company

Mastering digital marketing | McKinsey & Company | Innovation Enterprise Summit Topics | Scoop.it
The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers. A McKinsey & Company article.
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Best Strategy for Each Lottery Team

Best Strategy for Each Lottery Team | Innovation Enterprise Summit Topics | Scoop.it
Some NBA teams need to draft with a best-player-available approach in the 2014 NBA draft. Others should be looking to fill specific needs...
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Apple could unveil a shockingly different-looking Mac OS next week

Apple could unveil a shockingly different-looking Mac OS next week | Innovation Enterprise Summit Topics | Scoop.it
Prepare for the things on your computer screen to look a lot different soon—if you're using a Mac, at least. One of the new products that Apple is expected to reveal next week is a radically redesigned version of OS X, its Mac operating system. The new software likely won't be available to the masses for several months—Apple's big unveil is part...
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Competition and Business Strategy in Historical Perspective | The Big Picture

Competition and Business Strategy in Historical Perspective | The Big Picture | Innovation Enterprise Summit Topics | Scoop.it
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19 Reasons Why This Is An Excellent Resume

19 Reasons Why This Is An Excellent Resume | Innovation Enterprise Summit Topics | Scoop.it
What makes a resume great? Amanda Augustine, career expert at TheLadders, creates an excellent example that will serve as a helpful guide to any jobseekers.
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When it's 'Safe' to Say, "Hey, Boss, I'm Looking!"

When it's 'Safe' to Say, "Hey, Boss, I'm Looking!" | Innovation Enterprise Summit Topics | Scoop.it
At what point during her job search do you suppose Marissa Mayer, the current CEO of Yahoo, advised her boss at Google that she was “looking”? (The answer to this question, which may very well
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Uber Said to Be in Funding Talks for More Than $10B Value

Uber Said to Be in Funding Talks for More Than $10B Value | Innovation Enterprise Summit Topics | Scoop.it
Uber Technologies Inc. is seeking to join the $10 billion-plus club.
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Digital Strategy Innovation Summit, San Francisco

Digital Strategy Innovation Summit, San Francisco | Innovation Enterprise Summit Topics | Scoop.it
Digital Strategy Innovation: The must attend conference for leaders in Digital Strategy
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