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What You Can Learn About Innovation from Amazon, Starbucks and USPS

What You Can Learn About Innovation from Amazon, Starbucks and USPS | Innovation coaching | Scoop.it

How do the big companies stay on top? Take a look at some of the new customer-service ideas Amazon, USPS and Starbucks have in store.

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5 Ways To Get Your First Freelance Client

5 Ways To Get Your First Freelance Client | Innovation coaching | Scoop.it

Freelancing can be fun and exciting, especially when you're first getting started. So how do you get started? How do you actually go about finding that first client? I don’t have all the answers, but here are a few ideas for kick-starting your freelance career.

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How I Learned To Charge Higher Rates To Bring In More Clients

How I Learned To Charge Higher Rates To Bring In More Clients | Innovation coaching | Scoop.it

"The best way to learn is by doing, and I've been learning a lot as I go. Now I see the value in what I do, and it makes it easier to walk away from clients who insist they can't afford my rates. "Keep me in mind when you have the budget to pay professional rates," I tell them".

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The Art, Science, and Common Sense of Marketing

The Art, Science, and Common Sense of Marketing | Innovation coaching | Scoop.it

Five approaches to social media marketing for rock stars - and everyone else.

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Become a Provider of Choice: Shift Your Focus to Customer Experiences

Become a Provider of Choice: Shift Your Focus to Customer Experiences | Innovation coaching | Scoop.it

Griffin Hospital earns customer loyalty, and accolades, by creating customer experiences.

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Steve Jobs and Management by Meaning

Steve Jobs and Management by Meaning | Innovation coaching | Scoop.it

The institutional management theories have always looked at Steve Jobs' style as an exception because he was navigating a territory that is often obscure to management: the creation of meaning, both for customers and employees. By Roberto Verganti

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Are you Investing Enough in Yourself?

There is an old “business school rule” that says that businesses should reinvest 25% of their gross revenues back into their businesses in marketing and promotion. Most entrepreneurs don’t follow this rule, become bogged down in administrative tasks, and don’t invest enough in their businesses.

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Why Building Your Brand Is A Dumb Idea For Entrepreneurs

Why Building Your Brand Is A Dumb Idea For Entrepreneurs | Innovation coaching | Scoop.it

Traditional marketing advice is to build your brand... yet entrepreneurs that focus on this usually go broke. Here's the truth about marketing and brands.

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The 5 Biggest Mistakes Entrepreneurs Make When Pitching Investors

The 5 Biggest Mistakes Entrepreneurs Make When Pitching Investors | Innovation coaching | Scoop.it

An effective elevator pitch can be crucial for entrepreneurs trying to secure funding from angel investors. Here are five of the worst elevator-pitch mistakes entrepreneurs make -- and how to avoid them.

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How I Reinvented My Business

How I Reinvented My Business | Innovation coaching | Scoop.it

Curt Richardson escaped a moribund industry by taking control of his company's product line and tapping into mobile technology trends. "I don't know what competitors are doing with their systems, prices, or infrastructure," he says. "To me, it doesn't really matter. We're our own worst enemy here."

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Asking the right questions

Asking the right questions | Innovation coaching | Scoop.it

You don’t ask people how much they earn, women how much they weigh or short
men how tall they are. These
questions will probably cause embarrassment. But there's another question, one which more business people never ask, that will unlock masses of sales potential

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