Innovation & Change
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Innovation & Change
Define & Execute Innovation
Curated by Bill Palladino
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Rescooped by Bill Palladino - MLUI from Just Story It! Biz Storytelling
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Personality: The fourth essential of a customer-centric business

Personality: The fourth essential of a customer-centric business | Innovation & Change | Scoop.it

We use web browsers every day and don’t really think about them until something goes wrong. Google Chrome crashed on me the other day and I got the iconic “Aw, Snap!” page with the unhappy folder icon. Instead of being cross at the error, it made me smile, and I was more forgiving of the browser for crashing. This is an example of how personality can engage customers’ emotions and help them build a stronger relationship with your brand.

 

What a great article! It is all about the risks and rewards of developing your brand with personality.

 

Why should you bother? Because once again, it is all about emotionally connecting with your customers/prospects. It is giving them an experience. It is using the 'character' story element for creating effective biz stories to the max.

 

The authors give terrific examples and lay out for us step-by-step the reasons and actions to take for developing a brand personality.

 

Oh, and BTW -- it is not about creating a veneer or fake personality just to make sales. It truly is all about the authentic YOU.

 

Enjoy reading this post. I think you will find it enormously helpful as you continue to craft the personality of your business.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Rescooped by Bill Palladino - MLUI from Just Story It! Biz Storytelling
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The Five Biggest Mistakes CEOs Make in Speaking (no stories)

The Five Biggest Mistakes CEOs Make in Speaking (no stories) | Innovation & Change | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.

 

The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.

 

Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!

 

Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.

 

There are many more insights here in this article about how these mistakes show up for people, so go grab them.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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