Apple. Samsung. Procter & Gamble. OXO. Walgreens. Ford. Toyota. 3M. Design firm IDEO has done work for them all in their 21-year history, a go-to service for the richest companies in the world--and their competitors--who are in constant need of fresh ideas.
But now, IDEO has decided to add on something new. Rather than work for just the biggest companies in the world, they’ll be working with some of the smallest. It’s part of their new Start-Up in Residence program, a five-month boot camp for just one lucky start-up team who will work right aside IDEO out of their Chicago office.