The omni-channel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.
This age requires us to re-design them. Here’s my attempt. Please comment and let’s make them even better:
- Position – in customer’s mind
- Performance – the user experience
- Proximity – How close the brand is to it’s customers, Customer intimacy
DETROIT (Reuters) - Sales of vehicles able to drive themselves will account for about 9 percent of global auto sales in about two decades, according to a forecast published on Tuesday by auto industry...
I wonder if the adoption rate will be higher once the technology is secure and cheap. Like with e.g. ABS systems, wonder if this technology will be law enforced standard one day - no more drunken driving!
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
The long thick Apps tail. Specialisation and #masscustomisation are still trends. Apps control everything because they are easy to use.
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