There is a common belief in many management and popular psychology circles that a person’s creative ability is determined by which part of their brain is more active. People often refer to people who work in the creative industries or find it easy to come up with ideas as “Right-brained”, whereas people who are more methodical, logical or process-focused are “Left Brained”. I’m here to show you why these terms should be ignored, and give you more of an insight into how the brain actually comes up with ideas.
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