Innovation
Follow
Find
175 views | +0 today
 
Rescooped by Lou Hemmer from Entrepreneurial Coaching
onto Innovation
Scoop.it!

20 Tips for Achieving Better Results from Small Business Social Media Activities

20 Tips for Achieving Better Results from Small Business Social Media Activities | Innovation | Scoop.it

Via Daniel Watson, Alain Theriault MBA
Lou Hemmer's insight:

Basic insights that are great to keep handy when working on you SEO plan.

more...
Dave Burton's curator insight, February 5, 2014 4:30 AM

For anyone looking to boost their Social Media results. Give this a read.

Tooliers's curator insight, February 6, 2014 10:38 AM

Social media can be easily used by any small business.  But are we using it in the most efficient way possible?  Take a look at these 20 tips for social media activities!

@business2community

Michael Wilcox's curator insight, February 6, 2014 4:43 PM

Great insight and basic framework for Social Media. In today's business world, Social media is not an option, it is a reality ... not to mention extremely fruitful when done properly.

From around the web

Your new post is loading...
Your new post is loading...
Rescooped by Lou Hemmer from the Change Samurai
Scoop.it!

Storytelling an important part of change management

Storytelling an important part of change management | Innovation | Scoop.it

Storytelling an important part of change management.


Via the Change Samurai
Lou Hemmer's insight:

Great article on Change Management.

more...
Lisa McCarthy's curator insight, June 11, 2014 8:31 AM

Storytelling can be a powerful tool when you want to drive organizational change

Rescooped by Lou Hemmer from CISO
Scoop.it!

Selling Security: Risk-Based vs the Mutual Business Benefits Approach - The State of Security

Selling Security: Risk-Based vs the Mutual Business Benefits Approach - The State of Security | Innovation | Scoop.it
With the number of breaches increasing across all industries and with increased media coverage, organizations are definitely getting more aware about importance of information security. However, the risk based approach of selling security can get us only a limited attention, money and respect within an organization. The most common way information security is looked at […]… Read More

Via Emilio, Luis Torres
more...
No comment yet.
Rescooped by Lou Hemmer from Leadership Teams & People _ Project Managment
Scoop.it!

What Women Know about Leadership that Men Don't - The Energy Project

What Women Know about Leadership that Men Don't - The Energy Project | Innovation | Scoop.it

"The leadership skills required to fuel great performance are far more nuanced and multi-dimensional today than ever before..."


Via projectmanager
more...
No comment yet.
Rescooped by Lou Hemmer from Information and digital literacy in education via the digital path
Scoop.it!

10 Strategies Quick Learners Use To Pick Up Anything

10 Strategies Quick Learners Use To Pick Up Anything | Innovation | Scoop.it
Speed-learners provide their tips and tricks for mastering any material fast.

Via Elizabeth E Charles
more...
No comment yet.
Rescooped by Lou Hemmer from The Marketing Technology Alert
Scoop.it!

Bridging the Chasm Between CMOs and CIOs in Digital Marketing - Profs | #TheMarketingTechAlert

Bridging the Chasm Between CMOs and CIOs in Digital Marketing - Profs | #TheMarketingTechAlert | Innovation | Scoop.it

Intermediate/ Digest...

 

So how can you bridge the chasm between CMOs and CIOs?

Much of why CMOs and CIOs haven't collaborated effectively can be traced to poor communication. Neither role has done a very good job of grasping the needs and challenges of the other. However, by getting better at articulating needs, developing a level of empathy, and working to understand the larger needs of the business, CMOs and CIOs can start developing a valuable and strategic partnership.

 

CMOs can do a few things to address these issues and foster closer relationships with their CIOs. For starters, CMOs must expand their understanding of the organization's technology stack, a critical step toward developing digital marketing strategies that employs a company's existing IT investments. CMOs also must get more familiar with the changing needs of the business, such as how the rapidly evolving consumer landscape affects every functional area of their business.

 

Perhaps most important, however, CMOs must do a better job of looping CIOs into their technology purchase decisions.

 

Meanwhile, CIOs must also do their part to bridge the gap, starting with developing a better understanding of the fast-changing marketing landscape through which CMOs are navigating.

 

Additionally, CIOs can build trust with CMOs—who have traditionally looked upon IT as a slow-moving service bureau rather than a partner—by offering their input in vendor evaluation and selection without insisting on final approval of those selections.

 

___________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 20, 2014 8:42 PM

More on the continued relationship challenges between CMOs and CIOs. Note: I've yet to see a study that reports on the opinions of CMOs and CIOs. Kinda think someone should ask them.

Scooped by Lou Hemmer
Scoop.it!

4 Ways to Increase Employee Retention Through Situational Leadership

4 Ways to Increase Employee Retention Through Situational Leadership | Innovation | Scoop.it
Increase employee retention and reduce employee turnover with these 4 tips. Implement employee engagement through situational leadership for a thriving work environment.
more...
No comment yet.
Rescooped by Lou Hemmer from Business Improvement
Scoop.it!

5 Rules For Making Your Vision Stick

5 Rules For Making Your Vision Stick | Innovation | Scoop.it

If your business is on the path to success, it most likely is being managed in accordance with the strong vision of the founder, or a vision collectively agreed to by the management team.

 

The extent to which a business that actually has a vision for the future, will manage to achieve the articulated vision, depends on many factors ,not the least being communicating the vision in a way that sticks in the mind of all required to work towards its achievement.

 

This excellent article, discusses a study that identified the best ways to communicate the vision of the business to stakeholders, and suggests five qualities which need to be displayed in communicating the vision.

 


Via Daniel Watson
more...
Stefano Principato's curator insight, April 25, 2014 6:37 AM

Making a vision easily understood is critical. Drop the buzzwords and corporate speak. Use terms that are easily understood, unambiguous, and as simple as possible.

Rescooped by Lou Hemmer from Business Improvement
Scoop.it!

11 Leadership Lessons Men Can Learn From Women

11 Leadership Lessons Men Can Learn From Women | Innovation | Scoop.it

Via Daniel Watson
Lou Hemmer's insight:

Good article.  I'd like to see the reverse article also.

more...
Zian Peak's curator insight, May 6, 2014 10:53 AM

Do men really not have these talents? I can certainly think of a few... however, perhaps on the whole these are female traits.

CEO_University's curator insight, July 18, 2014 5:47 PM

This is a great article.

Dale Roach's curator insight, September 14, 2014 10:52 PM

Some of the best team leadership skills I have ever discovered came when I was willing to listen to a woman's perspective.

Rescooped by Lou Hemmer from Digital-News on Scoop.it today
Scoop.it!

HealthCare.gov Proves Software Delivery Needs Modernizing

HealthCare.gov Proves Software Delivery Needs Modernizing | Innovation | Scoop.it
Modern software development involves a mind-boggling number of moving parts. HealthCare.gov proves we've got to get back to basic project management.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Lou Hemmer from Incion Web Design Blog
Scoop.it!

13 Simple Tips for Improving Your Web Design - CIO

CIO
13 Simple Tips for Improving Your Web Design
CIO
13 Simple Tips for Improving Your Web Design.

Via Incion
more...
No comment yet.
Rescooped by Lou Hemmer from Adoption of Mobile Social Media as a Strategic Marketing Platform and Tool in SMEs
Scoop.it!

Improving Business Change Management Through Social Media Strategies

Improving Business Change Management Through Social Media Strategies | Innovation | Scoop.it
RT @mindsetgroup: Improving Business Change Management Through Social Media Strategies http://t.co/l9vkeLLjRd

Via Abd Torah
Lou Hemmer's insight:

Great reminder about where "change" needs to be sources.

more...
Abd Torah's curator insight, April 1, 2014 9:07 PM

Improving Business Change Management Through Social Media Strategies 

Rescooped by Lou Hemmer from the Change Samurai
Scoop.it!

Storytelling an important part of change management

Storytelling an important part of change management | Innovation | Scoop.it

Storytelling an important part of change management.


Via the Change Samurai
more...
Lou Hemmer's curator insight, June 10, 2014 2:07 PM

Great article on Change Management.

Lisa McCarthy's curator insight, June 11, 2014 8:31 AM

Storytelling can be a powerful tool when you want to drive organizational change

Rescooped by Lou Hemmer from Business Improvement
Scoop.it!

Five Ways to Create a Culture of Innovation in the Workplace

Five Ways to Create a Culture of Innovation in the Workplace | Innovation | Scoop.it

Via Daniel Watson
Lou Hemmer's insight:

Great article on innovation in business.

more...
Rennes Job's curator insight, October 16, 2013 1:37 PM

Cette semaine encore, Scoop'It est au rendez-vous !

Aujourd'hui, retrouvez 5 outils utilisés pour optimiser l'innovation dans la culture d'entreprise.


Vous cherchez des informations pour compléter vos cours ? Vous souhaitez trouver des documents récents et fiables pour votre méthodologie ? Ou tout simplement, vous souhaitez vous enrichir personnellement ? N'hésitez pas, rejoignez nous et créez votre propre compte sur Scoop'It !

Greg Lustig's curator insight, October 17, 2013 11:22 AM

In order to create a culture of innovation in the workplace,an organization must empower their employees to engage in independent thought processes.In  order to do so, employees must first be fully engaged and vested in the success of their company.Open discussion between all levels of the organization must  be encouraged.Companies need to be transparent in order to make their employees feel that they are an integral part of the business process.Lastly,employees must believe that their opinions matter.

Ciara Turner's curator insight, October 24, 2013 1:23 PM

 

Albert Einstein had it right when he said: “We cannot solve our problems by using the same kind of thinking we used when we created them.”  With that being said it is time for entrepreneurial and small business owner of companies to step up their innovation creativity.

 

We have big dreamers and ideas that are always seem too left behind. In this article companies and small business revaluated how they allow their employee to make contributes to building a better brand. The question that was explored by most CEO's is, How to make this work environment a more engaging involvement for idea.

 

Well, some companies do this by creating a designated space where employees can be creative. Most office spaces, which are normally a sea of cubicles, have little room physically and emotionally where creativity and innovation can flourish.

 

From a PR stand Point that is brilliant idea because for those companies that still have their employee work in cubicles is only limiting them to that confined space. Also making that change in the office space can build a better bond between employee and employer. Provide an opportunity for employee to shine.

 

In relations to the book this can relate to Chapter 3 employee relations.  Employee Relations involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale. Essentially, Employee Relations is concerned with preventing and resolving problems involving individuals who arise out of or affect work situations.

 

So for those companies and business that have your employees still concealed to their cubicle and office space re-think and evaluate the amount of new and creative ideas that your employees produce for the better of the company.on page 33 in the Adventure book Kathryn Yates of Watson Wyatt,  stated "that a business function that drives performance and contributes to a company's financial success,". 

Rescooped by Lou Hemmer from Information Technology Visual Content
Scoop.it!

3 Reasons for the Inevitability of Cloud Computing - Insurance & Technology

3 Reasons for the Inevitability of Cloud Computing - Insurance & Technology | Innovation | Scoop.it
3 Reasons for the Inevitability of Cloud Computing
Insurance & Technology
Utility computing has been tried before, but its reach was limited.

Via Catherine Pham
Lou Hemmer's insight:

Are insurance companies really ready to trust the cloud?  Weigh in!

more...
No comment yet.
Rescooped by Lou Hemmer from ISO 27001 Certification
Scoop.it!

Advantages of ITIL Model Process

Advantages of ITIL Model Process | Innovation | Scoop.it

The Information Technology Infrastructure Library (ITIL) may be a set of ideas and techniques for managing info technology (IT) infrastructure, development, and operations. ITIL is that the most generally accepted approach to that IT service management within the world.


Via Dacey Lyle
more...
No comment yet.
Rescooped by Lou Hemmer from Entrepreneurial Coaching
Scoop.it!

Google Analytics: How to Make Smart Marketing Decisions

Google Analytics: How to Make Smart Marketing Decisions | Innovation | Scoop.it

Do you want to know if your content and social activities are supporting your business?

 

Are you wondering how you can use Google Analytics to track your progress?


Via Brian Yanish - MarketingHits.com, Alain Theriault MBA
more...
Rescooped by Lou Hemmer from The Marketing Technology Alert
Scoop.it!

44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert

44% of CMOs: No Need For Alignment With CIO - MarketingCharts | #TheMarketingAutomationAlert | Innovation | Scoop.it

Introduction...

 

Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also detailed a host of internal challenges to that internal relationship. Here’s another potential challenge to the relationship, unearthed by a new Accenture study: 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.

 

Key excerpts...

 

While 72% of CIOs surveyed ranked the CMO/marketing relationship as important, only 57% of CMOs concurred with respect to the CIO relationship.

 

Moreover, only 13% of CMOs said that their amount of collaboration with CIOs is at the right level, with 41% saying more collaboration is needed. CIOs offered similar viewpoints regarding their relationships with CMOs (11% and 42%, respectively). So while some data indicates that IT is more invested in the relationship than marketing, not all results bear that out.

 

Interestingly, trust may be an issue standing in the way of improved relationships: while 45% of CIOs said that marketing IT was near or at the top of their priority list, only 36% of CMOs believed that to be the case.

 

The study goes into some depth concerning the frustrations that each group have with each other. For CMOs:

Only 51% agreed that the CIO understands marketing requirements, while 45% agree that IT employees understand marketing programs;46% agree that marketing employees understand IT; and45% want to enable marketing employees to operate data and content without IT intervention.
Via iNeoMarketing
more...
Jean-Michel Franco's curator insight, August 28, 2013 10:32 AM

CIO are from Mars, CMO are from Venus, tells this article backed up by an Accenture survey (article includes a link to the details survey) 

Steve Kiernan's curator insight, August 28, 2013 1:09 PM

Just amazing!  Alignment doesn't mean sharing value or even understanding, but it does mean everyone plays a role, and in the most effective organizations execution that looks very different can (and should) be aligned with strong corporate strategy.

Jean-Michel Franco's curator insight, August 28, 2013 6:06 PM

CIOs are from Mars, CMOs are from Venus, says this Accenture survey sco.lt/6zFEZt 

Rescooped by Lou Hemmer from Vito Titaro
Scoop.it!

Project Management

Project Management | Innovation | Scoop.it
Success in Project Management...

Via Vito Titaro
more...
Rescooped by Lou Hemmer from Tolero Solutions: Organizational Improvement
Scoop.it!

Employee Retention Doesn’t Just Happen! | Tolero Solutions

Employee Retention Doesn’t Just Happen! | Tolero Solutions | Innovation | Scoop.it
Employee retention is critical to success but employee retention doesn't just happen. What are some employee retention strategies for increasing success?

Via Scott Span, MSOD
more...
Scott Span, MSOD's curator insight, July 30, 2013 2:53 PM

How do you focus on keeping your people?
What are some retention strategies for increasing engagement and reducing turnover?
Do people like working for your company?

Rescooped by Lou Hemmer from Business Improvement
Scoop.it!

Creating a Powerful Future Vision for Your Business Transformation

Creating a Powerful Future Vision for Your Business Transformation | Innovation | Scoop.it

This excellent article provides the six characteristics that constitute a powerful vision for your company's future. It also stresses that to be effective this vision needs to be easily communicated in 30 seconds.


Via Daniel Watson
more...
No comment yet.
Rescooped by Lou Hemmer from Leadership, Innovation, and Creativity
Scoop.it!

Why Trust is the New Core of Leadership - Forbes

Why Trust is the New Core of Leadership - Forbes | Innovation | Scoop.it
Not long ago, most discussions of leadership were about leaders – their personality traits, how to identify and groom those with ‘leadership potential,’ and what were the skills that leaders employed.

Via Maria Rachelle, Katherine Bryant, Wise Leader™, Jean-Philippe D'HALLUIN, Ivon Prefontaine
Lou Hemmer's insight:

Outstanding article on leadership.  Anyone who manages or will manage in the future should read this article!

more...
Zian Peak's curator insight, May 6, 2014 10:49 AM

I dont believe it's the new core, it's been there all along, perhaps we are only just taking notice. Do you agree?

Nancy J. Herr's curator insight, June 1, 2014 8:37 AM

Collaboration and Shared Leadership are the norm in schools today. At the base of success with these tools is trust.

Mercedes Jahn's curator insight, June 1, 2014 11:06 AM

Trust is the invisible and powerful  life "glue" 

Rescooped by Lou Hemmer from The Marketing Technology Alert
Scoop.it!

CMOs And CIOs: The New C-Suite Power Couple? - Forrester | #TheMarketingAutomationAlert

CMOs And CIOs: The New C-Suite Power Couple? - Forrester | #TheMarketingAutomationAlert | Innovation | Scoop.it
Over the past few weeks, I’ve had the pleasure of moderating panel discussions on the importance of a strong working relationship between CMOs and CIOs at the Direct Marketing Association 2013 Strategic Summit and the Forbes CMO Summit.

 

Digest...

 

Regarding critical dimensions of people, process, and technology, CMOs and CIOs are still not seeing things equally:

Teams are not focused on the right things. The two largest gaps between marketing and IT responses in this year’s survey were: 1) the lack of agreement on strategic priorities (a 20 percentage point gap) and 2) the absence of IT resources with marketing skills (a 30 percentage point gap). To close these gaps, CMOs and CIOs must ensure that their organizations are aligned, hire people who can handle the technical needs of engaging with customers, and measure them with common goals and metrics.

 

Process has improved, but timing still lags. Since our 2011 survey, agreement between marketing and IT on joint processes has improved by 11%. But marketing wants the tools delivered yesterday, and IT’s disciplined processes often slow implementation down to below what marketing can tolerate. To resolve this disconnect and avoid marketing going rogue, IT needs to step on the accelerator and find new ways to meet marketing time-to-market needs.

 

Technology to support marketing is more dream than reality. To thrive in the age of the customer, CMOs and CIOs must collectively turn their attention to defining a marketing technology strategy that supports the business and delivers the goods — the ability to create a single view of the customer that produces actionable insights and consistent customer experiences. Working together, CMOs and CIOs can advance their standing in CEOs’ eyes by delivering a joint solution to make better use of data and analytics in the business.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via iNeoMarketing
Lou Hemmer's insight:

Great article about the need for CMOs and CIOs to work closely together.

more...
iNeoMarketing's curator insight, October 30, 2013 8:07 AM

I've been scooping and writing about the conflict as well as the bridges between the CMO and the CIO. Where the hell is the CEO in all of this?

Rescooped by Lou Hemmer from Beyond Change Management
Scoop.it!

Why Some Innovative Leaders Get Exceptional Results

Why Some Innovative Leaders Get Exceptional Results | Innovation | Scoop.it
How is it that only a few business leaders and entrepreneurs seem to drive exceptional results and disruptive innovation in this rapidly changing market economy (marketquake)? These few seem more adept at executing market and technology turns, not just incremental evolution. They consistently take bold steps to stay ahead of [...]

Via Dr. Susan Bainbridge, Gerald Hinteregger
more...
John Michel's curator insight, March 19, 2014 8:16 PM

Here are ten processes that drive the disruptive innovations that entrepreneurs and startups all dream about:

Gerald Hinteregger's curator insight, March 20, 2014 6:23 AM

Auch hier steht wieder das Thema Vertrauen und Integrität an erster Stelle. Ohne das GEHT ES NICHT. Zumindest nicht auf Dauer.

Efficienarta's curator insight, March 24, 2014 4:35 AM

Actions not words! (My old school motto)

Scooped by Lou Hemmer
Scoop.it!

Get Your Start-Up Off The Ground With These 5 Cool Entrepreneurial Tools - Marie Claire.co.uk (blog)

Get Your Start-Up Off The Ground With These 5 Cool Entrepreneurial Tools - Marie Claire.co.uk (blog) | Innovation | Scoop.it
Get Your Start-Up Off The Ground With These 5 Cool Entrepreneurial Tools
Marie Claire.co.uk (blog)
Getting your idea off the ground might be easier than you think with these top five innovative entrepreneurial tools.
more...
No comment yet.
Rescooped by Lou Hemmer from wesrch
Scoop.it!

Wearable Sociometric Sensors to Change Management, Business

Wearable Sociometric Sensors to Change Management, Business | Innovation | Scoop.it
Wearable Sociometric Sensors to Change Management - Sociometric Badges Using Wearable Sensors to Change Management. Why is organizational change hard? Solution ..., Wearable Sociometric Sensors to Change Management, Business.

Via Sophie Vagts
more...
Sophie Vagts's curator insight, September 30, 2013 9:38 AM

Using Wearable Sensors to Change Management, Sociometric Badges, Sociometric Solutions, free publish business paper, wesrch