[This is the second post in a three-part series of excerpts adapted from Luke Williams's book Disrupt: Think The Unthinkable To Spark Transformation In Your Business.
Jorge Camacho's insight:
"So, when you consider how to put your hypotheses into action, you must stay focused on who’s involved in the situation and their needs."
Williams' model is something like an inverted version of design thinking, Whereas design thinking goes from observation to insights to idea generation, Williams' disruptive thinking goes from idea generation to observation to insights.
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