Branding - Innovation in Marketing
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PREPARE - Raise interest with Your Client

PREPARE - Raise interest with Your Client | Branding - Innovation in Marketing | Scoop.it

Reach out to CFO & CMO

(not least) for an Innovation in Marketing Workshop

Get CIO and CTO ' sponsorship

Get an ally in the Client team to help you shape the agenda and prepare for the day: e.g. mobilize the client team - pencil the workshop date in!

Gwladys HALL's insight:

The 3 questions your Client would like YOU to answer:

How can CPG utilize knowledge of consumer behavior to anticipate and proactively predict demand and channel requirements?What are the key drivers in the consumer experience which CPG can influence and ensure retail channels / partners deliver appropriately?How can CPG effectively reach consumers in a meaningful and effective manner through digital and mobile tools & processes?
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FOLLOW-UP - Take Away: Cocktails & Parties Made with IBM Watson

FOLLOW-UP - Take Away: Cocktails & Parties Made with IBM Watson | Branding - Innovation in Marketing | Scoop.it

Le cocktail du jour, place mats were designed for the workshop to bring the IBM Watson cocktails recipe to life. We use them as name tags for all participants who left with a new recipe in hand (and a few innovative ideas too)!


Via Thu Trang Nguyen
Gwladys HALL's insight:

Cocktails & Parties Made with IBM Watson

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DELIVER - This Cocktail Concocted By IBM's Watson Isn't Half Bad

DELIVER - This Cocktail Concocted By IBM's Watson Isn't Half Bad | Branding - Innovation in Marketing | Scoop.it
The surreal strength of IBM's famous supercomputer, Watson, is now available to the public (for a fee). And to mark the occasion, the company threw a little party last week and served a very blue cocktail. Naturally, I whipped up my own slight variation when I got back to the office. I call it the Big Blue Hurricane.
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FOLLOW-UP - Get feedback from both Your Client & Your team

Gwladys HALL's insight:

CP Company feedback: "Amazing Workshop" Thank you - We will follow up now! and by the way we are coming to  Your event next Oct. 2014 and we will buy a lot more of your solutions, products and services now"

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DELIVER - Engage the Audience

DELIVER - Engage the Audience | Branding - Innovation in Marketing | Scoop.it

Engage the Audience by alternating styles, speakers, content and delivery format e.g. mural, social insights command center, video, the traditional ppt!...

Gwladys HALL's insight:

Tell a Story.... Break the ice!

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PREPARE - Meet the Client to validate agenda

PREPARE - Meet the Client to validate agenda | Branding - Innovation in Marketing | Scoop.it

Context to help brief IBM attendees and tailor content:

–Explore your Client' strategy and challenges in relation to Consumer Experience.

–Advice on key areas to address.

–Advice on areas where your Client has already a firm play

Your Client's expectations of the Innovation workshop, what outcomes you would like to see (success would be …)?

Discuss meeting agenda and format with your CPG Client

–Feedback on what works well

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PREPARE - Create Compelling Visuals

PREPARE - Create Compelling Visuals | Branding - Innovation in Marketing | Scoop.it

A Consumer Journey Map...

Bringing innovation to life!

Gwladys HALL's insight:

Innovative A0 Mural... Posters of Consumer Journey/ personae/ day in a life can convey the right message and create different visuals artifact - These can be posted on the wall in the workshop room.

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DELIVER - 'Open' The Client Appetite with a Video: Apps made with data.

Consumers spend an average of two hours a day using apps. IBM analytics can help create content to keep customers attention. To learn more about how consumer...

Via Carol Wells
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FOLLOW-UP - New Patterns of Innovation by Rashik Parmar

FOLLOW-UP - New Patterns of Innovation by Rashik Parmar | Branding - Innovation in Marketing | Scoop.it

Rashik is an IBM Distinguished Engineer and previously President of IBM's Academy of Technology. @RashikParmar

Gwladys HALL's insight:

The New Patterns of Innovation How to use data to drive growth by Rashik Parmar, Ian Mackenzie, David Cohn, and David Gann

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Gwladys HALL's curator insight, November 7, 2014 5:38 PM

The New Patterns of Innovation
How to use data to drive growth by Rashik Parmar, Ian Mackenzie, David Cohn, and David Gann

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DELIVER - Share Innovation at the bar!

DELIVER - Share Innovation at the bar! | Branding - Innovation in Marketing | Scoop.it
Gwladys HALL's insight:

We did not quite end up at the exclusive VIP bar area ... but there was rumor about this being the setting for the welcome session! Be creative in using unusual space/ location!

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FOLLOW-UP - Present & Vote for best Ideas

FOLLOW-UP - Present & Vote for best Ideas | Branding - Innovation in Marketing | Scoop.it

Place giant post-its next to each BIG IDEA for the Client to input:

I want to know more
I have an IDEA

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PREPARE - Define the Problem Statement

PREPARE - Define the Problem Statement | Branding - Innovation in Marketing | Scoop.it

How to delight consumers and collaborate with customers to deliver an outstanding experience at every touch point?

Gwladys HALL's insight:

The Innovation Workshop is under-pinned by a key challenge your Client is trying facing - IBM can help them address this!

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PREPARE - Gather ideas from The Genius Crowd!

PREPARE - Gather ideas from The Genius Crowd! | Branding - Innovation in Marketing | Scoop.it

Key Take aways:

- Prepare a simple list of questions (2 to 4 maximum)

- Liaise with global team to reach maximum number of  Experts in CPG, Retail, ResearchLab, Interactive Exp. communities.

- Get an expert to moderate the IdeaLab

- Run for no more than a week

- Run ahead of the workshop (1 month ahead min.)

- Get a resource to compile the best ideas and create nice visual with those selected (Top 10 ideas based on relevance for the workshop).

 

Gwladys HALL's insight:

Example of a Good Idea generated by the IdeaLab Contest:

"e.g. Develop real-time Boardroom insights by creating a mission control center for CPG executives utilizing immersive analytics based on ‘intelligent operating center’ technologies ..."

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PREPARE - CREATE Personalized "Theme" Name Tags

PREPARE - CREATE Personalized "Theme" Name Tags | Branding - Innovation in Marketing | Scoop.it

Name tags sample

Gwladys HALL's insight:

Personalized Name tags with Cocktails theme & shape...

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