The company's culture-inspired coffee shop gives customers a look into the past of New Orleans.
Eliza Preston's insight:
For years, brands have focused on building and sustaining a consistant brand experience as they expand. But now we are seeing some of the world's biggest brands crafting unique, locally inspired interatctions.
Social entrepreneurs gather to help make the world a better place one purchase at a time.
Eliza Preston's insight:
Another example in a broad movement of socially concious brands from a focus on providing responsible products to platforms and services that promote reponsible behaviour, becoming closer partners in helping consumers to make 'better' decisions.
In this case, Toms provide a platform to support socially concious shopping. Other brands are looking at how they can support responsible decisions and behaviour in their own sphere. Take BMWi's approach to mobility, Simple Bank's approach to meaningful finance or Unilever's contribution to sanitation in Africa.
What will platforms like this mean for univeristies?
Will we see more emphasis on the Oxbirdge style of tuition, with regular and bespoke tutorial attention for the lucky few who get in to University? Or will we see a system that rewards not those who excel at entrance/school leaver exams but rather those who persue their education with perservereance via these online platforms? Will this impact the entire education structure to promote more self-motivated learning as opposed to prescribed syllabi and examinations?
Will they become primarily research centres? And if so who funds them? Will we see a decline in the arts as funding resources shift to applied sciences?
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