Well, da Vinci's thinking wasn't always perfect... there is no way his tank design would have worked on first application BUT yes correct: the power of visualization can also be known as "moment-to-moment thinking." Just imagine how the project you are designing will work moment-to-moment to tailor it to what could work and how you can make it happen. Moment to moment is just one step in the lateral thinking program which shows how movement is created from provocations.
An important consideration with new ideas is not to immediately apply judgement. Instead of saying: "this is the same as," focus on the qualities that make it different.
The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value... (RT @ValaAfshar: If you’re not the simplest solution, you’re the target of one.
Daniela Bartoli's insight:
With simplicity, the trick is to be fully aware of who the intended simplicity is being designed for. A simplified solution for the end-user usually translates to a need to rethink the whole approach and an amputation of a number of aspects, previously thought of as positive values. A value can be defined as anything that creates an impact.
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