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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Innovation Bay Area | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
Christian Forthomme's insight:

Very good summary of what's needed in content curation. 

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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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Decoding leadership: 4 Behaviors that really matters

Decoding leadership: 4 Behaviors that really matters | Innovation Bay Area | Scoop.it
New research suggests that the secret to developing effective leaders is to encourage four types of behavior. A McKinsey Quarterly article.
RealChange's insight:

A good summary of the key foundations: be supportive, result orientation, seek different perspective and effective problem solving. 

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Le gouverneur de Californie veut 50% de renouvelables en 2030

Le gouverneur de Californie veut 50% de renouvelables en 2030 | Innovation Bay Area | Scoop.it
Déjà champion des énergies renouvelables aux États-Unis, l’État de Californie peut – et doit – mieux faire, a indiqué lundi 5 janvier, son gouverneur, le démocrate Jerry Brown. Celui qui a succédé en 2011 à Arnold Schwarzenegger (républicain) vient de rempiler pour un nouveau mandat de quatre ans qu'il souhaite empreint d'une nouvelle dynamique écologique.…
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Tap Into The 7 Secrets Of Silicon Valley's Innovation Culture

Tap Into The 7 Secrets Of Silicon Valley's Innovation Culture | Innovation Bay Area | Scoop.it
Today, companies can create a culture of value creation, no matter where they're based, Soren Kaplan writes. Here's how.
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I rode a hoverboard designed to save buildings from earthquakes and floods

I rode a hoverboard designed to save buildings from earthquakes and floods | Innovation Bay Area | Scoop.it
As I push off for my first time on an actual working hoverboard, the first thought in my mind is not how different it is from how Michael J. Fox did it in Back To The Future Part II — which is...
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What It's Like Being A Woman In Silicon Valley

What It's Like Being A Woman In Silicon Valley | Innovation Bay Area | Scoop.it
Is it harder for you to raise money than it is for a man? That’s what I asked women in the startup world as I conducted interviews for my Forbes eBook, Their Roaring Thirties: Brutally Honest Career Talk From Women Who Beat The Youth Trap. Sadly, this answer from one woman echoes much of what I heard: “I don’t want to talk about that because if I say anything negative, it could hurt me.” And there we have it, women attempting to scale the heights of their careers fear if they speak out, they’ll
RealChange's insight:

A very honest account that deserved to be heard again and again...

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How Google Works

How Google Works | Innovation Bay Area | Scoop.it
“In the old world, you devoted 30% of your time to building a great service and 70 % of your time to shouting about it. In the new world, that inverts.” according to Google
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Silicon Valley’s Bigwigs Might Be Creating the Future of Gun Safety

Silicon Valley’s Bigwigs Might Be Creating the Future of Gun Safety | Innovation Bay Area | Scoop.it
The tech community is famous for disruptive innovation, and it could be coming to firearms.
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Investors Say Logistics Companies Are In For The Long Haul | TechCrunch

Investors Say Logistics Companies Are In For The Long Haul | TechCrunch | Innovation Bay Area | Scoop.it
In a world where consumers are increasingly expecting frictionless, tech-enabled services, snail mail is just not cutting it. Just about anything can be..
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Make connections, think big, pay it forward: Valley trip report

Make connections, think big, pay it forward: Valley trip report | Innovation Bay Area | Scoop.it
“One hundred cups of coffee.” That, says Aaron Birkby of Silicon Lakes, is what it takes before you get your foot in the door with a top venture capitalist or angel investor in Silicon Valley. Or a...
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It Doesn’t Have To Be This Way | TechCrunch

It Doesn’t Have To Be This Way | TechCrunch | Innovation Bay Area | Scoop.it
There is a story being told about us here in the tech industry in San Francisco -- that we are entitled, or that we are oblivious. I don't believe that's..
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Want to ‘Change the World’? Come to San Francisco

Want to ‘Change the World’? Come to San Francisco | Innovation Bay Area | Scoop.it
Silicon Valley dreams bigger than the rest of the country, according to an analysis of LinkedIn profiles.People who include the keywords "change the world" in their professional profiles on the business-networking site are far more common in the San Francisco Bay Area than in Greater New York or Los Angeles, Venture Capital Dispatch found. Out of about 8,300 people in the U.S. who use "change the world" in their profiles, 11.5% reside in the Bay Area, 10% in greater New York and 6% in Los Angele
RealChange's insight:

A not so surprising analysis of Linkedin profiles. 

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Climate Change: How U.S. Entrepreneurs Can Lead The Way

Climate Change: How U.S. Entrepreneurs Can Lead The Way | Innovation Bay Area | Scoop.it
For the entrepreneur toiling away in Cambridge or Palo Alto, the furthest thing from their mind is the proceedings of the United Nations General Assembly.  The UN is slow-moving, rhetorical and often disconnected from global reality, while the entrepreneur is disruptive, innovative, and always running.   This, despite the wide-spread acknowledgement [...]
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In Silicon Valley, talent is everything.Some companies hand out lavish,...

In Silicon Valley, talent is everything.Some companies hand out lavish,... | Innovation Bay Area | Scoop.it
Big salaries are the latest ammo in the startup talent wars.
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Silicon Valley Tech Industry's Newest Acquisition: American Politics

Silicon Valley Tech Industry's Newest Acquisition: American Politics | Innovation Bay Area | Scoop.it
A hiring spree, and a head of steam. The relationship is "radically changing."
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Why Isn't Silicon Valley Doing More to Fight Ebola?

Why Isn't Silicon Valley Doing More to Fight Ebola? | Innovation Bay Area | Scoop.it
Witnessing arguably the worst public health crisis of the 21st century, the industry that claims to be changing the world is nowhere to be found. Where have all the tech titans gone?
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Saving San Francisco

Saving San Francisco | Innovation Bay Area | Scoop.it
RealChange's insight:

An interesting reflection on the dynamics at play in San Francisco and Silicon Valley, between rapid gentrification and lingering idealism. 

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Data Collective raises $140M to invest in Big Data companies - Silicon Valley Business Journal

Data Collective raises $140M to invest in Big Data companies - Silicon Valley Business Journal | Innovation Bay Area | Scoop.it
Data Collective, a San Francisco-based firm that invests in Big Data, has raised roughly $140 million in its third fund.
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Square’s Order App Can Now Predict When You’ll Arrive To Pick Up Your Cappuccino | TechCrunch

Square’s Order App Can Now Predict When You’ll Arrive To Pick Up Your Cappuccino | TechCrunch | Innovation Bay Area | Scoop.it
With the newest version of its Square Order app, the company will ensure food will be prepared just in time for the customer arrive, thanks to a new arrival..
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And The Winner Of TechCrunch Disrupt SF 2014 Is…Alfred! | TechCrunch

And The Winner Of TechCrunch Disrupt SF 2014 Is…Alfred! | TechCrunch | Innovation Bay Area | Scoop.it
After three days and incredible pitches from our 26 Battlefield companies (plus two Audience Choice winners), it's now time to name the TechCrunch Disrupt SF..
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Slides: Future of Business: Crowds and Sharing Economy - Trends in the Living Networks

Slides: Future of Business: Crowds and Sharing Economy - Trends in the Living Networks | Innovation Bay Area | Scoop.it
I am at Innovation Partnership Program, a three-day executive education program in Silicon Valley for senior executives from Fortune 100 companies, done as a joint venture between Singularity University and XPrize. It is an exceptional program providing a deep dive into the exponential technologies driving change, including AI, robotics, crowds, 3D manufacturing, medicine, genetics, computing,Continue reading Slides: Future of Business: Crowds and Sharing Economy
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Founder Institute Opens Palo Alto HQ, Hosts Unicorn Theme Party

Founder Institute Opens Palo Alto HQ, Hosts Unicorn Theme Party | Innovation Bay Area | Scoop.it
And the cupcakes? I can't even.
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Startup Omada Health nabs nearly $1M to expand diabetes prevention efforts

Startup Omada Health nabs nearly $1M to expand diabetes prevention efforts | Innovation Bay Area | Scoop.it
San Francisco startup Omada Health is partnering with the California Health Care Foundation and The Kresge Foundation to extend its online program for pre-diabetes, called Prevent, to low income populations throughout the U.S.
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Spaceflight Now | Falcon Launch Report | SpaceX supply ship takes off with animals, critical cargo

Spaceflight Now | Falcon Launch Report | SpaceX supply ship takes off with animals, critical cargo | Innovation Bay Area | Scoop.it
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