From the ever-increasing adoption rate of smart phones to the rise of China and India as top-ranked global internet users, 2013 holds promise for fascinating trends to emerge across industry sectors and across the globe, giving rise to what can only be seen as Ecommerce 3.0.
Ecommerce 1.0 was all about discovering the web and setting up the first online shops. They were imitations of the offline world, with virtual shelves providing breadth and depth of product. Version 2.0 saw these websites transformed into clover multimedia portals that tried to engage users. They were not just about “pull,” where shoppers searched for a specific product and bought it, they were also “push” – convincing customers to snap up that special deal, to follow an impulse.
Ecommerce 3.0 will be defined by a seamless customer experience across all devices and touchpoints as well as unprecedented rate of change as new business models and capabilities arise...
Via Nebojsa Stojanovic