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Michael Bay’s CES Fail: Why Communication Strategies Can Make or Break You

Michael Bay’s CES Fail: Why Communication Strategies Can Make or Break You | Innovation and business models | Scoop.it

Until a few days ago, Michael Bay made headlines for the movies he directed, mainly blockbuster, action flicks like those in the Transformers series. But now he’s making headlines and trending on Twitter for a very different reason: his embarrassing moment at the Consumer Electronic Show (CES).

Bay was hired by Samsung to speak in front of CES participants and media to promote Samsung’s new curved HDTVs. When he went to deliver his speech, the teleprompter failed. Thrown off, flustered, and unable to ad lib, Bay walked off stage, leaving Samsung Executive Vice President on stage to apologize for him.

Both Samsung and Bay are being pummeled with criticism and are in major clean-up mode.

What went wrong from a communications perspective?

Bay’s speech was entirely scripted, so when the teleprompter failed, he lost his crutch. He initially said “I’ll just wing this” but clearly proved unable to do so. The problem with scripted speeches that either haven’t been practiced or that rely on technology to be delivered is that there’s little room for error. While the teleprompter structure can be helpful, it’s very constraining and not forgiving when issues arise.

What can we learn from this very public communication incident?


Via Mafalda Correia
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Mafalda Correia's curator insight, January 13, 2014 6:19 PM

Preparation, practice and authenticity are the main ingredients of a good speech and the key to gracefully overcome unforeseen situations.

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Imprisoned by Innovation - New York Times

Imprisoned by Innovation - New York Times | Innovation and business models | Scoop.it
Imprisoned by Innovation New York Times That smartphones allow us to imprison twice the number of people at half the cost is the kind of cutting-edge innovation that only management consultants and tech entrepreneurs would be excited about.
Hugo Mendes Domingos's insight:
While the article includes clever insights, some conclusions appear flawed. Interesting article with actionable ideas.
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Innovation: A Tale of Language, Marissa Mayer, Francis Bacon and the Sonnet - Forbes

Innovation: A Tale of Language, Marissa Mayer, Francis Bacon and the Sonnet - Forbes | Innovation and business models | Scoop.it
Forbes Innovation: A Tale of Language, Marissa Mayer, Francis Bacon and the Sonnet Forbes Ask yourself this question: “Is innovation caused, or is it serendipitous?
Hugo Mendes Domingos's insight:
Interesting as it relates apparently different worlds of science business and literature.
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Larry's comment, March 5, 2013 1:31 PM
Very cute and interesting paper and scoopIT :-)
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Where Does Innovation Happen — at Home or at Work? - Knowledge@Wharton

Where Does Innovation Happen — at Home or at Work? - Knowledge@Wharton | Innovation and business models | Scoop.it
Knowledge@Wharton Where Does Innovation Happen — at Home or at Work?
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laveena's curator insight, March 4, 8:09 AM

food for thought : debate on physically close business model

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Eleven things organizations can learn from airports

Eleven things organizations can learn from airports | Innovation and business models | Scoop.it
[Of course, this post isn’t actually about airports]. I realized that I don’t dislike flying--I dislike airports. There are so many things we can learn from what they do wrong: No one is in charge.
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Innovation, nonconsumption and the Portuguese education system

A critical approach to the recent recommendations made by the IMF to Portugal, with a special emphasis on education. From the blog innovation models (http://www.innovation-models.com)

Hugo Mendes Domingos's insight:

The recently published IMF report on Portuguese public sector reform (“Portugal: Rethinking the State—Selected Expenditure Reform Options”) lists several reform options and advice based on country data and comparisons to international standards. The comparison is drawn mainly with EU15 countries, which is a sub-group of countries in the EU comparable to Portugal.

While innovation is not directly mentioned in the report, some of the measures suggested are really about process innovation. In the private sector, process innovation is constantly used to gain a competitive advantage in the marketplace and to create wealth. In the public sector, process innovation should be used as a tool for creating efficiencies in government organisations, which lead to better services for the public.

In his article “Why Innovation Matters In Politics And The Public Sector”, Faisal Hoque approaches innovation in the public sector with business and financial concerns that are basic and widespread in the private sector. Return on investment, risk management, technological innovations and efficiency are essential for the success of any company and should also be a concern of Government officials and managers when investing public funds in critical sectors such as health and education.

In the education sector, the IMF identifies a serious inefficiency in the management of schools. The IMF’s analysis reveals that there is over staffing and that career progress for teachers is based solely on seniority. Schools have very limited management leeway and in fact cannot choose whom to hire. Can you imagine a company being managed without the ability to choose its own staff? This is what happens in this case: every year, a number of teacher positions become vacant nationwide. Teachers apply and the choice is made based on seniority.

Taking a step back, a useful concept to describe the failures of the Portuguese education system is nonconsumption, which describes an area which appears unattractive to the companies or institutions that offer a service and where at the same time, some people would like to do something but are unable to get access to the available offering. At first sight, there are no obvious areas of nonconsumption in education: everyone is required to attend school up to a certain age. However, if you look deeper, you will probably find that a large proportion of Portuguese students simply do not manage to reach higher education, although they would like to, because they failed to grasp the more basic concepts between ages 12-18. This is the crucial problem that needs to be addressed. The first step towards solving this problem is to place motivated and capable teachers in front of those students that aspire to attend university but do not have the means or the background to do so. This is simply not achievable if the schools cannot differentiate between teachers based on their competences.

These problems have plagued the education system and seem to have flown under the radar screen of previous (and numerous) reforms of the education system in the past. The IMF suggests a better appointment system for teachers (not only based on seniority but on competence) and a framework whereby money would “follow the student”, which would allow better teacher hiring practices and a more efficient provision of education services.

While some other measures proposed by the IMF in the report are painful, involving loss of jobs or the reduction of income for civil servants, this type of reform is really about the implementation of important and sometimes long overdue structural reforms.

 

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Disrupt Yourself Interview with Whitney Johnson - Innovation Excellence (blog)

Disrupt Yourself Interview with Whitney Johnson - Innovation Excellence (blog) | Innovation and business models | Scoop.it
Disrupt Yourself Interview with Whitney Johnson Innovation Excellence (blog) We believe one reason our IX community continues to grow with such vibrancy is that the word innovation is a powerful magnet for the best selves in all of us.
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Larry's comment, January 10, 2013 12:51 PM
Very interesting!
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Solvay invests in Sofinnova Green Seed Fund to support innovation in ... - Reuters

Solvay invests in Sofinnova Green Seed Fund to support innovation in ...ReutersFor Louis Neltner, Director of Research & Innovation Department of Solvay, said that "This investment is fully in line with our open innovation strategy which aims to detect...
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Innovation must be integrated in business strategy - Economic Times

Innovation must be integrated in business strategy - Economic Times | Innovation and business models | Scoop.it
Innovation must be integrated in business strategyEconomic TimesWhen it comes to design, Indian companies often wait for a 'Eureka' moment - that flash of inspiration which will eventually lead to an innovative product or service.
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Innovation lessons from Pixar Director Brad Bird - McKinsey Quarterly - Strategy - Innovation

Innovation lessons from Pixar Director Brad Bird - McKinsey Quarterly - Strategy - Innovation | Innovation and business models | Scoop.it
What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot. A McKinsey Quarterly Strategy article.
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Stop obsessing about the next black swan and innovate

Stop obsessing about the next black swan and innovate | Innovation and business models | Scoop.it
This post was written with Sónia Pereira Coutinho and published in the M&A Portal.   Financial models have been hailed as the ultimate investor and management tools for decades but may have los...
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OpenOffice.org and LibreOffice Keyboard Shortcuts - Linux Mint Community

OpenOffice.org and LibreOffice Keyboard Shortcuts - Linux Mint Community | Innovation and business models | Scoop.it
Hugo Mendes Domingos's insight:

Using OpenOffice for a week now, and the conclusion... It is in fact, better that Microsoft Office. 

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Happiness is a glass half empty

Happiness is a glass half empty | Innovation and business models | Scoop.it
Be positive, stay focused on success: so goes our modern mantra. But perhaps the true path to contentment is to learn to be a loser, says Oliver Burkeman
Hugo Mendes Domingos's insight:

This is a conceptual article about failure which draws on ancient philosophy. It has implications for innovation. 

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Hugo Mendes Domingos's comment, March 17, 2013 6:29 PM
You could almost talk about an ethic of failure, how you approach failure and success as an individual.
Hugo Mendes Domingos's comment, March 17, 2013 6:30 PM
However, you can chose your own ethics as an individual. But unless you live in a dictatorship, you can hardly chose the ethics or your community. In a democracy, people are, in principle, free to innovate.
Hugo Mendes Domingos's comment, March 17, 2013 6:31 PM
* you can hardly choose the ethics of your community.
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Most Innovative Companies 2013

Most Innovative Companies 2013 | Innovation and business models | Scoop.it
Stories tagged with Most Innovative Companies 2013

Via Joanne Hagerty
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Joanne Hagerty's curator insight, February 12, 2013 4:00 AM

Lots of new names in the top 100 shaking things up - really like the sectoral top 10's too - this merits further reading at some point!

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Are you leaving money on the table?

Are you leaving money on the table? | Innovation and business models | Scoop.it
As an author or a thought leader there are many ways that you can and should offer your content to clients. Assessment tools, training, consulting, speaking,
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What the smartest people do on the weekend is what everyone else will do during the week in ten years

What the smartest people do on the weekend is what everyone else will do during the week in ten years | Innovation and business models | Scoop.it
Many breakthrough technologies were hatched by hobbyists in garages and dorm rooms. Prominent examples include the PC, the web, blogs, and most open source software.
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Does going public stunt innovation?

Does going public stunt innovation? | Innovation and business models | Scoop.it
Research finds that innovation declines after an IPO (Does going public stunt innovation? http://t.co/30W0PLal)
Hugo Mendes Domingos's insight:

Seems counter-intuitive. 

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Larry's comment, January 21, 2013 2:13 AM
It depends on whether the Ceo remains an innovator leader with the augmented means or whether he just wants to show short term shares gains.
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Why Innovation Won't Save Us - Wall Street Journal

Why Innovation Won't Save Us - Wall Street Journal | Innovation and business models | Scoop.it
Wall Street Journal Why Innovation Won't Save Us Wall Street Journal Nothing has been more central to America's self-confidence than the faith that robust economic growth will continue forever.
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Larry's comment, December 27, 2012 2:43 AM
Badly pessimistic. Look at the biggest problems and innovations will arise.
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Europe Social Innovation Competition | Mladiinfo

The European Social Innovation Competition is launched by the European Commission in memory of Diogo Vasconcelos. The Competition aims at raising awareness of social innovation's potential to foster growth, ...
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Top Ten Takeaways on Innovation from Tedx Women - "The Space Between is ... - Huffington Post

Top Ten Takeaways on Innovation from Tedx Women - "The Space Between is ... - Huffington Post | Innovation and business models | Scoop.it
Top Ten Takeaways on Innovation from Tedx Women - "The Space Between is ...Huffington PostTEDx Women DC 2012, produced by The Paley Center for Media and its CEO Pat Mitchell and held at the U.S.
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Economist's View: Rogoff: Innovation Crisis or Financial Crisis?

Economist's View: Rogoff: Innovation Crisis or Financial Crisis? | Innovation and business models | Scoop.it
Kenneth Rogoff says our troubles may last awhile but thye aren't permanent: Innovation Crisis or Financial Crisis?, by Kenneth Rogoff, Commentary, Project Syndicate: As one year of sluggish growth spills into the next, there ...
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Portugal’s austerity measures and the impact on business innovation

Measures announced

 

On 7 September 2012, the Portuguese Government announced new austerity measures that include an increase (of 7 percentage points) in the contribution of workers towards social security together with a decrease (of 5.25 percentage points) in the contribution of companies. This would place Portugal broadly in line with Germany. The first measure was aimed at fighting the increased cost with social security and generally to help achieve the new deficit goal, agreed with the ECB, EU Commission and IMF. The second measure taken was aimed at providing companies with sufficient funds (savings from the tax break) to keep jobs and foster employment.

 

Impact on the economy

 

This measure should help support the social security accounts that are suffering badly from the rise in unemployment. Moreover, the Government expects that this measure will support employment and increase competitiveness for firms (according to finance minister Vitor Gaspar, this measure will create 1 to 2% employment by 2015), as a result of lower costs for employers. However, these effects are unlikely to have a significant impact in the short run. A recent study by four economists from the University of Minho revealed that the net effect of measures will actually increase the unemployed by 68 thousand. The economic outlook remains sharply recessionary for Portugal, and cloudy for most of Portugal’s trading partners. This scenario is not favorable for the predictions made by the government.

 

Reactions

 

Reactions to the announcement of these austerity measures were widespread and predominately negative. In Portugal, business leaders rose against the measures saying they were unnecessary and will not benefit their companies. Paulo de Azevedo from Sonae, one of the largest business groups in Portugal, claimed that these measures would be harmful for non-exporting companies. The announcement also shook the political sphere with the opposition and even some members of the Government party (PPD/PSD) opposing and criticising the measures. The coalition that enabled the government to have majority in the Portuguese parliament was weakened with the head of CDS/PP publicly admitting to be against the measures.

 

Investors’ reaction was ambiguous or indifferent as we can see that from the chart above. It shows the yield to maturity of Portuguese 10 year government bonds and its evolution last month. The first drop which occurred on 5 of September was an obvious positive reaction to the ECB’s announcement of its intention to purchase sovereign debt from struggling countries. However, the reaction after the announcement of these measures (on 7 September) was negative, at first glance. However, it is hard to isolate the effect, due to a high number of relevant events that might have also affected the yield. It is unclear whether the markets are factoring in one of the largest demonstrations in the history of the country having taken place during the weekend.

 

The European Commission admitted that the government could drop the measures if it could come up with an alternative to fulfill the adjustment programme’s goals as agreed with the IMF. A year ago, IMF representatives alerted to the risks of these measures and their intended purpose. The delegates believed that “it is not obvious that promoting employment is a good substitute for increased efficiency”. Moreover, the head of the IMF delegation, Adebe Salassi, recently stated that these measures were not enforced by the delegation and were solely an initiative of the Portuguese government.

As these measures are likely to affect the contributions to social security in Portugal, we find it relevant to compare these with other European countries. Looking at the overall map of aggregate contributions of employees and employers for the European Union countries as a percentage of GDP until 2010, we find that Portugal is below other countries in terms of contributions and is closer to the UK than to other southern European countries such as Spain or Italy, for example.

 

Innovation Models insight

 

Here at innovation models, our opinion/reaction about this measure is also mixed. Had Government announced that the proceeds from the reduction in employer contributions were directed at developing innovative projects that might foster employment in the long run, we would consider these measures as positive. This would have been difficult to implement anyway. We believe that the source of the economic difficulties in Portugal has not been addressed yet.

This matter was discussed in ETV’s “Closing Bell” programme on 18 September (in Portuguese)

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Brussels unveils ‘smart cities’ innovation scheme

Brussels unveils ‘smart cities’ innovation scheme | Innovation and business models | Scoop.it
The European Commission has announced a new €365 million a year innovation partnership scheme aimed at boosting the development of ‘smart’ technologies in cities, EU officials told the press on Tuesday (10 July).  (Brussels unveils ‘smart cities’...
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