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Why The World Needs to Balance Analytic and Intuitive Thinking


Via Kenneth Mikkelsen
Tom Hood's insight:

Very true! Was just in a session with John Maeda from the RISD and he talked about the intersection of art, design, technology, and leadership. Has me thinking - The CPA as Artist.

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Kenneth Mikkelsen's curator insight, April 15, 2013 8:29 AM

To move businesses forward we need to BALANCE analytic and intuitive thinking. The sweet spot is a productive combination! The past few years we've come a long way - but dinosaurs still inhabit most corner offices. It is time for a change!

Jasmin Rez's curator insight, April 17, 2013 10:33 AM

"As business problems have become more complex, it has become clear that the analytical approach of the past is not enough. To thrive in a world of rapid change, business people have to out-imagine the competition, by learning how to think — and act — more like designers."

Innovation, Adoption and Change
How to escape velocity and "bend" the adoption curve to move innovations into the marketplace faster.
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Go Where Your Customers Are Going To Be

Go Where Your Customers Are Going To Be | Innovation, Adoption and Change | Scoop.it

Via Don Dea
Tom Hood's insight:

"I don't skate to where the puck is, I skate to where it's going to be." - Wayne Gretzky


Key insight form the article, "If we start planning NOW to meet our customers’ future needs, who will they want to work with six, nine or twelve months from now?  Us of course!  We will have the products or services ready and available to meet their needs.  We won’t have to scramble to develop the products they want.  We can provide what they need when they need it."


In this rapidly changing and increasingly complex world, our customers arechanging and adapting with the times and we need to be attuned to their world. For me, that means understanding their current state and the research and trends in the future that are impacting them. Then begin to have conversations about the future trends to see how they are impacting your customers and how your customers see those trends. 

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Don Dea's curator insight, March 9, 2013 1:03 AM

When asked what helped him become the great hockey player he was, Wayne Gretzky infamously replied, “I go where the puck is going to be.”  Because of that simple philosophy, he would be at the right place at the right time; he’d get the puck and score.  When he retired in 1999, Gretzky had scored 2857 career points.  Not bad for just anticipating where the action is going to be.

That same practice is crucial for us in business.  We’ve got to constantly ask ourselves, “Where are our customers going to be in six, nine, twelve, eighteen or more months?  What do we need to do NOW to position ourselves to meet their future needs?”

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10 Amazing Secrets of Happy and Successful Leaders

10 Amazing Secrets of Happy and Successful Leaders | Innovation, Adoption and Change | Scoop.it
Too many of us are missing a critical element when it comes to our lives--happiness. Read on for the amazing secrets of the happiest leaders.
Tom Hood's insight:

Did you know that positivity magnifies your impact as a leader? And it starts with you!


Great tips for becoming a "happy" leader:


1. Their life has purpose and meaning;

2. They concentrate on positive thoughts;

3. They judge their wins and failures the same (I say they are learning and growth opportunities);

4. They prioritize what's important (Otis Redding theory of business);

5. They don't compare themselves with others;

6. They cultivate meaningful relationships;

7. They invest in diversity (another amplifier of team performance);

8. They are constantly growing (L>C);

9. They do what they say they are going to do;

10. They believe in themselves.


Enjoy!

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The Experience Curve...Old School...Now New School

The Experience Curve...Old School...Now New School | Innovation, Adoption and Change | Scoop.it
Old school...held that a company’s unit production costs would fall by a predictable amount—typically 20 to 30 percent in real terms—for each doubling of “experience,” or accumulated production volume... it suggested that market share leadership could confer a decisive ...
Tom Hood's insight:

Great perspective. I am reminded of research by John Hagel around the "new school" concept of the experience curve being replaced by the collaboration curve. An IBM Global CEO study recently talked about collaboration as the #1 skill CEOs wanted in their workforce. Your ideas suggest this in the concept of rapid innovation cycles and empowered people. I also see some of Rita McGrath's concepts of transient advantage in this piece. 

 

My big insight is the idea of "shaping demand" and the unlinking of development of new products and services from the production of new ones (resource re-allocation). This is also the opportunity for all size organizations to leverage the power of the web, social, and content marketing to drive the "shaping of demand". 

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Sustainable advantage, Transient Advantage and Organizational Change

Sustainable advantage, Transient Advantage and Organizational Change | Innovation, Adoption and Change | Scoop.it
In an insightful blog that is part of a series HBR is running on the intersection between Strategy and Innovation, editor Sarah Cliffe interviews colleague Don Sull, who argues that you can think o...
Tom Hood's insight:

How would you think about your strategy if you knew your advantage was fading? I like Rita's comments:

 

What I was hoping to achieve, in the ‘antithesis’ of Transient Advantage was to offer leaders a different vantage point than the one we have often taken for granted.  Under certain boundary conditions, advantages are sustainable. Under others, not so much.  And in that second condition, it’s critical that we understand some key differences.

From defending existing advantages to the death to being prepared to reconfigure quicklyFrom clinging to a fading advantages to proactively disengagingFrom resources being controlled by powerful people with in the organization to resources being deftly allocated across a portfolioFrom episodic innovation to innovation as a core capabilityFrom careers where people think they’ll be with most employers for a long time to a more entrepreneurial approach to career management
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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple | Innovation, Adoption and Change | Scoop.it

Via Robin Good
Tom Hood's insight:

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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Minimum Viable Product: Seven Real-World Examples

Minimum Viable Product: Seven Real-World Examples | Innovation, Adoption and Change | Scoop.it

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action.


Via Robin Good
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Russell Holcombe, CFP, MTx's curator insight, November 16, 2013 12:48 PM

Great article on testing new ideas in business.

Jason Holman's curator insight, December 29, 2013 8:16 PM

good examples to live lean

Oliver Durrer's curator insight, October 22, 2014 2:22 PM

The notion of "MVP" or "Minimum Viable Product" is a key element of Eric Ries' book The Lean Startup. The idea is to test an MVP with early adopters to reach product-market fit as quickly as possible through real customer feedback and validation of underlying growth and value hypotheses. Avoiding to waste time and resources on developing a product that nobody wants. Still - very surprisingly to me - the number one reason for Startup failure, according to this source: http://sco.lt/8gFEh7

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Free Advice for Satya Nadella

Free Advice for Satya Nadella | Innovation, Adoption and Change | Scoop.it
So, you’re the new CEO of Microsoft. Where to begin?
Tom Hood's insight:

Free advice for @satyanadella from @nilofer @wsj could be good for you too!

 

New CEO of Microsoft must face challenges of changing a company in midst of fading competitive advantage. Best advice - create a culture of collaboration, quickly, says Nilofer Merchant.

 

"Nilofer Merchant, a Silicon-valley based former technology executive who now advises companies like Yahoo  and Logitech, said Nadella should lead by collaboration.

 

“What’s going to happen in the next 90 days is people throughout the organization and the industry are going to come to him with their proverbial ball of problems and ask him to solve that problem,” she said. “He’s got to not buy into that framework, because his job is to figure out how to get other people to solve problems.”"

 

How to you create that culture? You must create the common and shared future direction of the company, shared values, and then begin aligning divisions and teams. Give them the "channel markers" around that vision to operate in and encourage and support collaboration around that shared vision.

 

See post: 2014 the Year of the Sticky Note http://cpa.tc/3ys

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How To Successfully Sell Online Without Selling Yourself Out: Be the Sun

How To Successfully Sell Online Without Selling Yourself Out: Be the Sun | Innovation, Adoption and Change | Scoop.it
I've never read a book on sales. They seemed corny. Like many people, I always looked down on the concept of "selling." It seemed like something lower than..

Via Robin Good
Tom Hood's insight:

As Dan Pink says, we are all in sales now.  Whether we are selling  our ideas, our brands, or real products and services, we are all in sales. 

 

This is a great article about  what  'selling' should be. Robin Good's insights combined with this excellent article  resonated with me. I think we all need to think about sales in a new light, one that truly focuses on the relationships, trust, and helping others succeed in this crazy and exciting world we live in.

 

You?

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Robin Good's curator insight, January 25, 2014 3:06 AM



We often manipulate people in order to sell something to them.


According to James Altucher, investor, author and entrepreneur, this is sad, as you really don't have to approach selling in this fashion, if you want to get the maximum results.


Here's a few of the wonderful things he suggest you should really invest in, to sell drastically more:


a) Friendship. Nobody is going to buy from someone they hate. The buyer has to like you and want to be your friend. People pay for friendship.


b) Say NoIf you reduce the supply of you (through “No”) then the demand for you goes up and you make more money (and have more fun).


c) OverdeliverPeople want to do business with people who give them presents. Over-delivering is a present. And it makes you feel good. Give and you will receive.


d) It's not the productStop going to BS entrepreneur, get-rich conferences. In the long run nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling. 


But there's a lot more good advice than these four points.


He suggests for example to get rid of bad customers, to sell the dream they will experience and not the product, as well as to realize that your very best customers are your existing clients.


If you, like me, don't feel good about selling, marketing and pushing products like most people do online, then you will get a fresh breath of oxygen by reading in full this excellent article.


"Be the sun and you will become abundance."


Excellent read. Highly recommended. 10/10.


Full article: http://techcrunch.com/2013/12/21/the-ultimate-cheat-sheet-for-selling-anything/ 

(8 mins. reading time)




(Image credit: Woman profile by Shutterstock)


sales-push.com's curator insight, September 23, 2014 9:10 AM

sales-push.com updates

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Innovation Process Benefits: The Journey as Reward | MIT Sloan Management Review

Innovation Process Benefits: The Journey as Reward | MIT Sloan Management Review | Innovation, Adoption and Change | Scoop.it
What motivates volunteers to take part in innovation projects?
Tom Hood's insight:

The point seems to be involving people (engagement) in the process of innovation can be a separate value proposition from the actual solution or prodict created. This quote caught my attention, "consider the fact that innovation centrally involves problem solving. In other situations, problem solving is known to be valued by participants for the process itself. That is, people often engage in problem solving for the value of participating in the process — independent of any value derived from the solution found."

 

Could this be true for team members inside the organization?

 

Can we increase engagement and results by applying structured collaboration and process (like our i2a: Insights to Action and ThinkTank system) to our innovations?

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The Journey of Innovation

The Journey of Innovation | Innovation, Adoption and Change | Scoop.it

Via Don Dea
Tom Hood's insight:

Agree, the journey matters and the video makes the point that innovation is fundamentally a collaborative exercise, not the brilliant spark of the lone genius. It is those successful organizations who can take the creative, innovative ideas and forge them in the strengths of a team who can bring them t market. 

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Don Dea's curator insight, September 13, 2013 12:35 AM

Innovation often begins with creativity and ends with the acceptance of a new product or idea. What takes place along the way? The journey can be long, difficult and treacherous, but exciting. The road will be full of successes and failures.

The video below explores this journey.  Take a look at it.  It may help you better understand the difficulties of innovation and inspire you to keep going.  As with all challenging undertakings, the journey of innovation begins with the first step.  As long as you keep moving forward and trying hard, you are on the road to success.

Tom Hood's comment, September 13, 2013 5:37 AM
Agree, the journey matters and the video makes the point that innovation is fundamentally a collaborative exercise, not the brilliant spark of the lone genius. It is those successful organizations who can take the creative, innovative ideas and forge them in the strengths of a team who can bring them t market.
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Why You Need to Innovate in Tough Times

Why You Need to Innovate in Tough Times | Innovation, Adoption and Change | Scoop.it
It's natural to try to cut back in tough economic times, and consequently, organisations often cut innovation. This is a mistake. The best results coming out of recessions happen when firms balance short-term and long-term oriented innovation.

Via Don Dea
Tom Hood's insight:

I like the quote, "It wasn't raining when Noah built the Ark." which says the time to begin inserting the proactive discipline of innovation in your organization is not when you are under extreme market or economic pressures. It also follows my corollary to that which is, "you can't cut your way to success.". The other key point I see about the blend of proactive innovation and "strategic cost cutting" (not across the board cuts) is that it is "both and", not either/or. 

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Don Dea's curator insight, July 28, 2013 2:53 AM

revention-focused companies, which make primarily defensive moves and are more concerned than their rivals with avoiding losses and minimizing downside risks.

Promotion-focused companies, which invest more in offensive moves that provide upside benefits than their peers do.

Pragmatic companies, which combine defensive and offensive moves.

Progressive companies, which deploy the optimal combination of defense and offense.

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Art Reads: 10 inGenius Tips to Increase Your Creativity

Art Reads: 10 inGenius Tips to Increase Your Creativity | Innovation, Adoption and Change | Scoop.it
Last week we shared strategies to pull you out of temporary creative blocks using quick, easy prompts. This week we’re examining the long, hard road to increased creativity by sharing ten basic fun...
Tom Hood's insight:

Design thinking from a neuroscientist. Some great insights from @tseelig on boosting vreativity. My favorites are "ask the right questions, pay close attention, be amazing at teamwork (this is a major recurring theme I am seeing), and embrace failure (which is extremely hard for both non-profits and CPAs). 

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10 Things IBM Is Teaching The World About Winning In The Next Decade

10 Things IBM Is Teaching The World About Winning In The Next Decade | Innovation, Adoption and Change | Scoop.it
When asked by CXOs about the future of business in the next few years — mobile technologies, social business networks, social data analytics, artificial intelligence, smart ecommerce — I find myself referring to innovations emerging within IBM.

Via Fred Zimny
Tom Hood's insight:

Some great biz trends and insights from one of my favorite companies that has constantly reinvented itself to stay relevant, IBM. I like 1. Serve your customers in context, 2. Collaboration between your suppliers/vendors = strategic advantage (take our #MDSUMMIT is example), 4. Fight for Talent is key, and 5. Relationships not transactions.

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Ivon Prefontaine's curator insight, June 14, 2013 8:49 AM

I think serving customers needs and having the best people are the underlying themes.

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Association Leaders Must Innovate or Face Extinction

Association Leaders Must Innovate or Face Extinction | Innovation, Adoption and Change | Scoop.it
 Right now there are innovators in Silicon Valley building apps that will capture membership to create frictionless, renewable revenue for their organizations. It is a threat all association leaders should take seriously. Some of these savvy innovators are household names—LinkedIn, Facebook, and Meetup—and there are hundreds of others, lesser known or unknown players, tomorrow’s biggest names in tech.CEOs of the most respected professional societies and trade associations know they have to keep
Tom Hood's insight:

"The facts are these: associations will be tested by changes in the digital marketplace and through other forms of business disruption. They must challenge their members and leaders to tackle these changes head on—to absorb the insights of experts and futurists within their fields and outside, and not to rely on, but consistently work to enhance the value they bring to their networks."


Great post about competition and associations and reinforces our notion that we (Maryland Association of CPAs) need to serve as the lookout post, the harbingers of the future for our members and our Profession. It is why we have invested in the work of a leading futurist, Daniel Burrus to create the Anticipatory Organization: Accounting & Finance Edition, and why we host our annual Innovation Summit to bring together the companies leading the transformation of accounting (Sage, XERO, Wolters Kluwer, Sharefile, CPA.COM, Tallie and others).  And why we have one of the top executives at Google talking to us about disruption and opportunity. 


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Is EQ Vital for Change? • Six Seconds

Is EQ Vital for Change? • Six Seconds | Innovation, Adoption and Change | Scoop.it
“Many people in organizations find that change provides both challenges and opportunities, but often the negative part can overshadow the positive outcome at the other side of the change moment. And yet, change is a constant, in both life and work. How can we learn to navigate the emotions change brings up more positively, so that growth can be the outcome?” Tim continues, “Change is growth, it is never meant to take us down. Companionship enables us to handle change far better.”

So if change can lead to a better outcome in the future, why do so many people resist it?

Via David Hain
Tom Hood's insight:

Research says that we can thrive from traumatic change as much as we can be setback from it. More and more we find ourselves in the midst of transformation in this VUCA world. This article gives some great perspectives on this. Love this graphic! Enjoy!


“Many people in organizations find that change provides both challenges and opportunities, but often the negative part can overshadow the positive outcome at the other side of the change moment. And yet, change is a constant, in both life and work. How can we learn to navigate the emotions change brings up more positively, so that growth can be the outcome?” Tim continues, “Change is growth, it is never meant to take us down. Companionship enables us to handle change far better.”

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David Hain's curator insight, May 22, 3:08 AM

VITAL signs that help the change process.  Interesting case study.

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AICPA task force advocates for new strategies in professional development

The AICPA Task Force on the Future of Learning unveiled recommendations to encourage the profession to embrace new strategies for CPA professional development.
Tom Hood's insight:

Kudos to the AICPA for taking a leadership role on this vital topic. We like to say that in a rapidly changing and increasingly complex world, the winners will be those who can keep their rate of learning greater than the rate of change (L>C). This report lays out a bold plan to keep the CPA profession's L>C.

 

We at the MACPA fully support this task force and your conclusions and look forward to working together as you move forward.

In anticipation of this new form of learning, our State Board of Accountancy voted unanimously to allow 10 minute (.20 x 50-minute CPE hours) and 25 minute (.50 x 50 minute CPE hours) for Maryland CPAs. This vote will be converted to a regulation that we expect by year-end. This is in addition to a law/reg change in 2009 that allows all learning for CPE to be treated equally (in-person and on-line/self-study). This means Maryland CPAs can take all of their learning in whatever format fits their needs.

 

We are coordinating these efforts with both NASBA and the AICPA.

Thanks to all of you on the task force for some ground-breaking work!

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Five skills that distinguish innovators

Five skills that distinguish innovators | Innovation, Adoption and Change | Scoop.it
In today’s hyper-competitive global marketplace, the ability to consistently generate valuable products separates top performers from mere observers.
Tom Hood's insight:

Great article and spot on about the need for CFOs to become and in some cases help lead innovation. The two skills I would add are ANTICIPATE and COLLABORATE, both seem to be more and more in demand in leadership as well as innovation. 

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Key New Traits Characterizing Sustainable Business Models by Jeremiah Owyang


Via Robin Good
Tom Hood's insight:

Great find by Robin Good and timely as we just had a session with Rita McGrath (author of the End of Competitive Advantage) emphasizing the impact of disruption and the need for a different mindset around resilience. This preso by Jeremiah Owyang gives some great tips for thinking about the types of shifts in business models we should be thinking about. 

 

Slide 13 captures these shifts well:

 

1. Purpose (start with why) is key

2. Glocal wins - Global reach and mindset delivered locally (relationships)

3. Personalize everything possible

4. On-demand 

5. People make and share - collaboration and co-creation with your customers

6. Empowered people

 

This is important for CPAs to understand as they advise and support their businesses (clients and employers). Business models are no longer stagnant or as Rita would say, sustainable over a long-term. Thus we need to be constantly re-examiming our competitive advantages.

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Robin Good's curator insight, October 15, 2013 12:58 PM



Jeremiah Owyang, a partner at the Altimeter Group, has published a valuable presentation outlining the key traits characterizing sustainable business models in the near future.


The key takeaways include: 


  1. The market sees purposeful brands that stand for something specific
     
  2. Local and personalized wins always over global
     
  3. Crowds are becoming like companies - bypassing 
    inefficient intermediaries
     
  4. On-demand wins always over standardized offerings
     
  5. Business models may need to be changed along the way 
     
  6. Partnering with your customers is the key to the future 



Excellent trends analysis. Owyang is right on target with his future of business models identikit. 



Check the full presentation here: http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models 



(HT to Giuseppe Mauriello)




Marcos Otero's curator insight, October 15, 2013 7:31 PM

The new type of enterprise

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Develop Strategic Thinkers Throughout Your Organization

Develop Strategic Thinkers Throughout Your Organization | Innovation, Adoption and Change | Scoop.it
It's the single most important skill a leader needs.
Tom Hood's insight:

Strategic Thinking ranked in the top five skills CPAs need for the future (http://cpa.tc/topskills) in research conducted for the CPA Horizons 2025 project by the AICPA. I agree that it is one of the most important and sought after leadership competencies, especially in a world of transient advantages as Rita McGrath (End of Competitive Advantage) would say. 

Our definition of strategic thinking as a competency is "A future-minded and flexible mindset that thinks critically and creatively. The ability to link data, knowledge and insights together to provide quality advice for strategic decision-making."

 

I would rank Collaboration and Synthesis up there with strategic thinking, together the ability to think strategic ally with others and the idea of network leadership (or collaborative mindset) work together to form a powerful leadership tool set.

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Seth's Blog: How much does it cost you to avoid the feeling of risk?

Seth's Blog: How much does it cost you to avoid the feeling of risk? | Innovation, Adoption and Change | Scoop.it
Not actual risk, but the feeling that you're at risk? How many experiences are you missing out on because the (very unlikely) downsides are too frightening to contemplate? Are you avoiding leading, connecting or creating because to do so feels...
Tom Hood's insight:

And what is the cost of not taking the risk?


My friend and colleague, Reggie Henry at the ASAE calls this the RONI (versus ROI) or the risk of not investing. Often hen people are confronted with something new, that feeling you describe turn into a question, what is the ROI of this new thing (knowing the answer is not readily available). To which Reggie asks, what is the risk of not investing in this?

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Aligning Functional Expertise with Strategy

Aligning Functional Expertise with Strategy | Innovation, Adoption and Change | Scoop.it
Tom Hood's insight:

Alignment increase engagement which increase discretionary effort which turns your organization's flywheel...

 

Insightful post about strategy, value proposition and alignment. I had not thought about the "employee offer" and how you need to think about the value proposition to your employees. You have given me a new way to think about that. 

 

As for alignment, you are spot on - not only do we need to see the alignment to the overall strategy but cascaded throughout the organization as well.

 

To me this dives a little deeper into the insights from Jim Collins and Jerry Porras in Good to Great and Built to Last about the need for vision and strategy and then aligning ALL internal systems (personnel, comp, operating units) to maximize the flywheel effect. If done right their research showed a 15X impact versus the average competitors in their market, yes that's 1500% sustained increased profitability over years.

 

Thanks for sharing...

 

Need help with a strategic planning process that promotes engagement and alignment? Our Business Learning Institute can help 

http://cpa.tc/2w1

 

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Re:Focus: How To Innovate Like A Shark

Re:Focus: How To Innovate Like A Shark | Innovation, Adoption and Change | Scoop.it
In 1975 a young director with no big films credits under his belt, set out to make a horror film. Steven Spielberg wanted his film filled with violent and gory shark attacks.
Tom Hood's insight:

Simon Sinek (Author of Start With Why @simonsinek) has a way of getting to the essence of things. This post hits the innovation thing well.

 

"Innovation is not born from the dream; innovation is born from the struggle. Innovation, at its core, is not simply about building the future; innovation is about solving problems in the present. And the best innovations, just like the shark in Jaws, is often something we don't even know is there."

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Creativity v. Innovation

One of the things that I enjoy doing is looking for new ideas related to innovation. Usually these new ideas come from studying the lives of innovators. There are a lot of insights that can be foun...
Tom Hood's insight:

Love the distinction between creativity and innovation. The individual is creative and comes up with "innovative" ideas, but innovation is the work of an organization (think collaboration) to make those ideas real and implement. Reminds me of our strengths-based work where we need all of the strengths (Execution, Influencing, Raltionships, and Strategic) to take things to market. Do you agree?

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Good Companies Are Storytellers. Great Companies Are Storydoers

Good Companies Are Storytellers. Great Companies Are Storydoers | Innovation, Adoption and Change | Scoop.it

Story-driven companies - Target, Walt Disney, Starbucks, American Express, IBM - are achieving better financial success than their competitors.


Via Kenneth Mikkelsen
Tom Hood's insight:

I love the idea of story-doers! This is major theme from our CFOs, the ability to "tell the stories" with their numbersand playing a major role helping the businesses transform themsleves in accordance with the stories.

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Tony Brugman (Bright & Company)'s curator insight, August 29, 2013 4:54 AM

Great piece on StoryTelling on HBR blog. Author of the new book 'True Story' argues that telling just a story is not enough. Storydoing companies "advance their narrative through action, not communication." How to recognise a StoryDoing company?

 

* They have a story
* The story is about a larger ambition to make the world or people's lives better
* The story is understood and cared about by senior leadership outside of marketing
* That story is being used to drive tangible action throughout the company: product development, HR policies, compensation, etc.
* These actions add back up to a cohesive whole
* Customers and partners are motivated to engage with the story and are actively using it to advance their own stories

 

 

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Seth's Blog: Different or remarkable?

Seth's Blog: Different or remarkable? | Innovation, Adoption and Change | Scoop.it
Differentation by marketers has a long and obvious history. When you see competition, you differentiate. Buy mine, I can prove it is different. They offer X, I offer Y. They cost this, I cost that. The thing is, differentiation is...
Tom Hood's insight:

Reminds me of a recent HBR article on the Top three lessons for business (based on 40 years of research with thousands of companies) that are: 1) Different before cheaper, and 2) Focus on Revenue before costs, and 3) There are no other rules. Seth is reminding us that "different" is not about clever marketing but real unique attributes of your product and service that you have. Especially those that customers focus on which make your organization "remarkable".

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Think We Have Skills Shortages Now? Just Wait Until We Get to 2020

Think We Have Skills Shortages Now? Just Wait Until We Get to 2020 | Innovation, Adoption and Change | Scoop.it

Skills shortages in 2020 will rise to an entirely new level. 

And I’m not talking about STEM skills, although they’re critical. Or the ability to speak multiple languages, which needs to be more common in the U.S. Or even the readiness of college graduates to take a place in the economy, which a majority of employers report is lacking.

 

But really — what about the skills for the future? I’m not sure what we’ll call those skills. I’m not even sure they’re skills, to be honest, but here’s what I do know:

People are living longer and will want/need to have longer careers.Smart machines are taking over the most routine workplace tasks.Data – big, medium and small – is changing the way decisions are being made at every organizational level.Text isn’t the only way we communicate any more.Organization structures and behaviors are changing due to social technologies.We say “Global,” but what that really mean is that innovation and growth will be primarily driven through the integration of differing cultural norms and diversity.


Via L'Atelier de l'Emploi - ManpowerGroup, Denis Pennel, Kenneth Mikkelsen
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L'Atelier de l'Emploi - ManpowerGroup's curator insight, April 18, 2013 7:35 AM

"Here’s what I do know:

  • People are living longer and will want/need to have longer careers.
  • Smart machines are taking over the most routine workplace tasks.
  • Data – big, medium and small – is changing the way decisions are being made at every organizational level.
  • Text isn’t the only way we communicate any more.
  • Organization structures and behaviors are changing due to social technologies.
  • We say “Global,” but what that really mean is that innovation and growth will be primarily driven through the integration of differing cultural norms and diversity.

The Institute for the Future’s Future Work Skills 2020 highlights recent research that predicts the kinds of skills for which we’ll be recruiting in 2020 (which is only six and-a-half years away). Trust me when I write that the majority of HR/recruiting professionals are not ready for this. ATSs aren’t ready for this. LinkedIn, Facebook and Twitter aren’t ready for this.

And clearly, our education infrastructure isn’t ready for this. And yet, here we are.


10 critical skills we need to start teaching


The IFTF identifies and defines 10 skills that we need to begin to teach now so we can deploy them in six-and-a-half-years. They are:

  1. Sense-making: The ability to determine the deeper meaning or significance of what is being expressed.
  2. Social Intelligence: The ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions.
  3. Novel & Adaptive Thinking: Proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based.
  4. Cross-Cultural Competency: The ability to operate in different cultural settings.
  5. Computational Thinking: The ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning.
  6. New-Media Literacy: The ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication.
  7. Trans-disciplinarity: Literacy in and ability to understand concepts across multiple disciplines.
  8. Design Mindset: The ability to represent and develop tasks and work processes for desired outcomes.
  9. Cognitive Load Management: The ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques
  10. Virtual Collaboration: The ability to work productively, drive engagement, and demonstrate presence as a member of a virtual teaSocial intelligence (we call it EQ today, I think) and Cross-cultural Competency are certainly emerging in more sophisticated and global organizations currently. Perhaps we have a leg up with these two."