Innovating Marketing Efforts
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How Can I Market an Unknown Product?

How Can I Market an Unknown Product? | Innovating Marketing Efforts | Scoop.it
I've read about Chobani and other companies that have successfully marketed unknown or under-the-radar products (i.e., Greek yogurt) to a broad consumer...
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Holidays are good. Creating your own holiday? Even better.

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NoDa rooftop QR code receives Guinness recognition as largest in the world - QR Code Press | QR Code Press

NoDa rooftop QR code receives Guinness recognition as largest in the world - QR Code Press | QR Code Press | Innovating Marketing Efforts | Scoop.it

The size of the code has been verified by Guinness World Records, which has now announced that it is, indeed, the biggest one anywhere around the globe. To further applaud the team from Hackerspace that designed and painted the record breaking QR code, the Charlotte City Council gave them recognition at their meeting on Monday, April 9, 2012.

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Where to buy NFC tags and how to edit them

Where to buy NFC tags and how to edit them | Innovating Marketing Efforts | Scoop.it
In our recent ‘eight reasons you want NFC on your phone‘ story, we explained why NFC is here to stay and why it makes your life easier.
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The 5 Fastest Ways to Get More Referrals for Your Small Business

The 5 Fastest Ways to Get More Referrals for Your Small Business | Innovating Marketing Efforts | Scoop.it

Making word-of-mouth marketing work for you
SUMMARY: First-time customers are more likely to tell their friends about your business than longtime customers, writes Andy Sernovitz, a word-of-mouth marketing teacher. With this in mind, go out of your way to impress newcomers. He also advises finding out who is referring customers to you and thanking them. "Saying thank you to your talkers isn't just the right thing to do, it's also a fantastic way to generate more referrals," he writes.

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Fill This Glass With Guinness, Get a QR Code

Fill This Glass With Guinness, Get a QR Code | Innovating Marketing Efforts | Scoop.it
Can your beer glass do this?
Welcome to the next phase in on-premises beer marketing. Either that, or it's just a cool thing to look at when you're hoisting a few. Regardless, t...

Via Paulo Gervasio
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