After speaking to many CIOs and business leaders about innovation, a couple of issues rose to the surface: ideas are being drawn from so many sources now -- employees, partners, customers, and other stakeholders -- that the decision about what to invest in is getting harder. At the same time, the process for sorting through, evaluating and incubating is cumbersome. In my almost-finished report, I decided to take a crack at developing a simple methodology and evaluation tool that helps spot good ideas in the pile quickly and fast-track them into an incubation stage.
Big Data is widely acknowledged as the next $100B opportunity. As several observers have pointed out (including McKinsey and the Economist) this wave promises to transform entire industries, enabling a quantum jump in performance and productivity. What is not so well understood are the many slices of the big data opportunity – specifically how these productivity gains will be realized in individual functions like sales, marketing, HR or supply chain operations. This three-part blog series will talk about how Big Data is transforming the world of sales into an information science, driving real impact while touching every aspect of the customer experience.
Een B2B-website wordt meestal neergezet als een informatiehub en heeft vaak geen direct transactioneel doel. Het is geen consumentenwebshop waar producten zich in een virtueel winkelmandje opstapelen. Toch zien ook B2B-spelers steeds vaker leads via de website binnenkomen. Bedrijven missen kansen als ze hier online niet op inspelen en de kracht van de website op het gebied van bijvoorbeeld lead nurturing onderschatten. ...
Social is changing marketing. Traditional broadcast techniques designed to deliver a flood of brand impressions in the hopes of raising a consumer’s awareness and preference are no longer sufficient. There is a new kind of consumer, who so far proves to be more socially savvy than most brands, and they expect a different kind of experience.
De Facebook Timeline, nieuwe Premium Ads en een Reach Generator. Facebook heeft zeker niet stilgezeten, maar weet jij welke veranderingen er hebben plaatsgevonden en wat deze uiteindelijk inhouden voor jouw organisatie of merk?
In the early 2000s, faced with an alarming gap between its growth goals and what its innovation pipeline was delivering, Procter & Gamble created a "new-growth factory"-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market.
Jim Stikeleather, from Dell Enterprises, has put together a fantastic look at the future of innovation. The topics range from the degrees of innovation, the role that technology plays, and an architecture for systemic innovation.
One of the key insights from The Innovation Matrix is that Innovation Commitment and Innovation Competence do not increase together in lockstep. It is possible for firms to improve along one dimension without seeing any difference in the other.
At its simplest, Innovation Competence measures how good a firm is at executing ideas and getting them to spread. This is something that is supported by the culture of the organisation. Consequently, it is harder to manage this element directly than it is to manage Innovation Commitment.
Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. Here are 10 ways to get started.
The collective is a powerful thing. Crowdsourcing competitions can draw huge results, but the most valuable end game might not be free inspiration for a multi-million-dollar Super Bowl spot or a best-selling gadget.
The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.
Menno Lanting is strateeg en leiderschapsexpert. Hij schreef de boeken Connect! en Iedereen CEO. Wat betekent het realtime web voor business? De macht verschuift van organisaties naar individuen en personeel gaat massaal voor zichzelf werken.
While the term “innovation” is nearly ubiquitous in business today, many marketers still focus mainly on filling the innovation funnel with new products. As important as product innovation may be for your company, there are many other areas of the business around which you can innovate and achieve results faster. Here are a few areas where you will most likely find room for new ideas...
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