Innovatieproces
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Innovatieproces
Management van het innovatieproces
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The Four Worst Innovation Assassins

The Four Worst Innovation Assassins | Innovatieproces | Scoop.it
Is there a corporate leader who doesn't extol the virtues of innovation these days? Yet if innovation is so important, why do so many companies have so much trouble with it?
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Turning Good Ideas Into Real Innovation

After speaking to many CIOs and business leaders about innovation, a couple of issues rose to the surface: ideas are being drawn from so many sources now -- employees, partners, customers, and other stakeholders -- that the decision about what to invest in is getting harder. At the same time, the process for sorting through, evaluating and incubating is cumbersome. In my almost-finished report, I decided to take a crack at developing a simple methodology and evaluation tool that helps spot good ideas in the pile quickly and fast-track them into an incubation stage.

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The Business World Welcomes Social Networking

The Business World Welcomes Social Networking | Innovatieproces | Scoop.it
New applications from companies such as Yammer, Jive and Tibco Software allow far-flung workers to collaborate in a way that they often can't with email...
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Heineken launches online open innovation platform seeking new ideas for reuse, recycling of beer packaging, sustainable packaging materials, sustainable ways to distribute or transport its products

Heineken launches online open innovation platform seeking new ideas for reuse, recycling of beer packaging, sustainable packaging materials, sustainable ways to distribute or transport its products | Innovatieproces | Scoop.it
Heineken launches online open innovation platform seeking new ideas for reuse, recycling news, reports, analysis & opinion...
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Sympathieke Twitteractie Philips blijkt succesvolle conversation starter

Sympathieke Twitteractie Philips blijkt succesvolle conversation starter | Innovatieproces | Scoop.it
Voor veel grote en kleine organisaties zijn sociale media nog relatief onbekend terrein. Wat kun je er nou precies mee?
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Better Leadership Through Social Media

Better Leadership Through Social Media | Innovatieproces | Scoop.it

Most executives don't want yet another platform to deal with. They aren't looking at it the right way.

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Big Data for Big Sales: How Data-Driven Selling is Revolutionizing Sales & Marketing [Part 1]

Big Data for Big Sales: How Data-Driven Selling is Revolutionizing Sales & Marketing [Part 1] | Innovatieproces | Scoop.it

Big Data is widely acknowledged as the next $100B opportunity. As several observers have pointed out (including McKinsey and the Economist) this wave promises to transform entire industries, enabling a quantum jump in performance and productivity. What is not so well understood are the many slices of the big data opportunity – specifically how these productivity gains will be realized in individual functions like sales, marketing, HR or supply chain operations. This three-part blog series will talk about how Big Data is transforming the world of sales into an information science, driving real impact while touching every aspect of the customer experience.

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B2B-markt stelt keiharde conversie boven sitebezoek

B2B-markt stelt keiharde conversie boven sitebezoek | Innovatieproces | Scoop.it

Een B2B-website wordt meestal neergezet als een informatiehub en heeft vaak geen direct transactioneel doel. Het is geen consumentenwebshop waar producten zich in een virtueel winkelmandje opstapelen. Toch zien ook B2B-spelers steeds vaker leads via de website binnenkomen. Bedrijven missen kansen als ze hier online niet op inspelen en de kracht van de website op het gebied van bijvoorbeeld lead nurturing onderschatten. ...

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Mobile Devices: Powering What Happens in an Internet Minute

Mobile Devices: Powering What Happens in an Internet Minute | Innovatieproces | Scoop.it
Mobile devices and constant connectivity are drastically impacting marketing and business strategy. Want to know what happens on the Internet in one minute?
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4 Ways Social Media Can Enhance Your Marketing Campaigns

4 Ways Social Media Can Enhance Your Marketing Campaigns | Innovatieproces | Scoop.it

Social is changing marketing. Traditional broadcast techniques designed to deliver a flood of brand impressions in the hopes of raising a consumer’s awareness and preference are no longer sufficient. There is a new kind of consumer, who so far proves to be more socially savvy than most brands, and they expect a different kind of experience.

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Praktische handleiding Facebook Timeline voor brand pages

Praktische handleiding Facebook Timeline voor brand pages | Innovatieproces | Scoop.it
De Facebook Timeline, nieuwe Premium Ads en een Reach Generator. Facebook heeft zeker niet stilgezeten, maar weet jij welke veranderingen er hebben plaatsgevonden en wat deze uiteindelijk inhouden voor jouw organisatie of merk?
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How P&G Tripled Its Innovation Success Rate

How P&G Tripled Its Innovation Success Rate | Innovatieproces | Scoop.it

In the early 2000s, faced with an alarming gap between its growth goals and what its innovation pipeline was delivering, Procter & Gamble created a "new-growth factory"-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market.

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Innovate or Die

Innovate or Die | Innovatieproces | Scoop.it
Jim Stikeleather, from Dell Enterprises, has put together a fantastic look at the future of innovation. The topics range from the degrees of innovation, the role that technology plays, and an architecture for systemic innovation.
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Network Effects are Magical

Network Effects are Magical | Innovatieproces | Scoop.it

Network Effects are magical.  They are the pixie dust that makes certain Information Technology businesses, especially on the Internet, into juggernauts.  Network Effects are special because they:

1. Provide logarithmic growth and value creation potential

2. Erect barriers to entry to thwart would-be competitors

3. Can create “Winner Take All” market opportunities

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The Innovation Matrix Explained: Innovation Competence « Innovation Leadership Network

The Innovation Matrix Explained: Innovation Competence « Innovation Leadership Network | Innovatieproces | Scoop.it

One of the key insights from The Innovation Matrix is that Innovation Commitment and Innovation Competence do not increase together in lockstep. It is possible for firms to improve along one dimension without seeing any difference in the other.

At its simplest, Innovation Competence measures how good a firm is at executing ideas and getting them to spread. This is something that is supported by the culture of the organisation. Consequently, it is harder to manage this element directly than it is to manage Innovation Commitment.

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10 Ways to Humanize Your Brand On Social Media

10 Ways to Humanize Your Brand On Social Media | Innovatieproces | Scoop.it

Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.”  Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. Here are 10 ways to get started.

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The Myth of Social Media Tactics Versus the Reality of Social Business Strategies

The Myth of Social Media Tactics Versus the Reality of Social Business Strategies | Innovatieproces | Scoop.it

Three “facts” about social business are accepted without question by most people...

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Enterprise Information Management van Incentro International

Incentro presenteerd EIM: Enterprise Information Management. De visie van Incentro is dat informatie een productiemiddel is welke van doorslaggevend belang is.
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Innovatieproces | Scoop.it
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers?
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Crowdsourcing Innovation: How To Make Sure You Spot The Best Ideas

Crowdsourcing Innovation: How To Make Sure You Spot The Best Ideas | Innovatieproces | Scoop.it
The collective is a powerful thing. Crowdsourcing competitions can draw huge results, but the most valuable end game might not be free inspiration for a multi-million-dollar Super Bowl spot or a best-selling gadget.
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Welcome to the New Mental Model of Marketing

Welcome to the New Mental Model of Marketing | Innovatieproces | Scoop.it

The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

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Menno Lanting: ‘De realtime revolutie slaat over van consument naar werk’

Menno Lanting: ‘De realtime revolutie slaat over van consument naar werk’ | Innovatieproces | Scoop.it

Menno Lanting is strateeg en leiderschapsexpert. Hij schreef de boeken Connect! en Iedereen CEO. Wat betekent het realtime web voor business? De macht verschuift van organisaties naar individuen en personeel gaat massaal voor zichzelf werken.

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De toekomst van technologie in business

De toekomst van technologie in business | Innovatieproces | Scoop.it

Ricoh en EIU hebben onderzoek gedaan naar de belangrijkste impact van technologie op organisaties tot 2020.

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Finding Innovation Nooks in Your Business

Finding Innovation Nooks in Your Business | Innovatieproces | Scoop.it

While the term “innovation” is nearly ubiquitous in business today, many marketers still focus mainly on filling the innovation funnel with new products. As important as product innovation may be for your company, there are many other areas of the business around which you can innovate and achieve results faster. Here are a few areas where you will most likely find room for new ideas...

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