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Uso inteligente de las herramientas TIC
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Rescooped by Ursula Sola de Hinestrosa from Internet tips
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Uso inteligente de las herramientas TIC | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


Via Martin Gysler, Audrey Moreaux
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Curation and Creation Are Both Important

Curation and Creation Are Both Important | Uso inteligente de las herramientas TIC | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello, Martin Gysler, Shirley Williams (appearoo.com/ShirleyWilliams)
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