4 Tips for Creating a Consistent Transmedia Content Strategy | Uso inteligente de las herramientas TIC | Scoop.it
A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact.

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In getting started:

  1. Establish content strategy as a practice and discipline in your organization
  2. Connect your content efforts to existing brand and/or marketing goals
  3. Identify, analyze, and prioritize
  4. Make content findable, distributable, and extendable

Via The Digital Rocking Chair