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Uso inteligente de las herramientas TIC
Ciencia, tecnología, innovación y educación
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Rescooped by Ursula Sola de Hinestrosa from technologies
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Five easy to use and free desktop social networking tools

Five easy to use and free desktop social networking tools | Uso inteligente de las herramientas TIC | Scoop.it

Having the proper tools allows users to keep their organisations on top of social networking and keep them one step ahead of the competition.

 

Social networking has become a necessity. Not only to spread the word about Functional Skills, academic courses, vocational courses, etc., but for keeping their own finger on the pulse of education.

 

It’s free PR with serious payoff.

 

There are problems e.g. the standard browser-based clients don’t always offer all of the features users might want or need.

 

From aggregation to easy photo posting, in order to make the most efficient use of social networking efforts, users need tools that make the job easy.

 

This post identifies five desktop social networking clients that are not only easy to use, but free too.

 

Find out about...

   1: Sobees
   2: Tweetdeck
   3: Gwibber
   4: Google Talk
   5: MetroTwit


Via John Dalziel
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Rescooped by Ursula Sola de Hinestrosa from Travelnodes
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High Klout score? Expect airport perks and hotel room upgrades

High Klout score? Expect airport perks and hotel room upgrades | Uso inteligente de las herramientas TIC | Scoop.it
Wired examines how brands are using Klout scores to reward select customers
Via Travelnodes from Tourismusmarkt
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Rescooped by Ursula Sola de Hinestrosa from Cultura y turismo sustentable
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Social concierges - a solution to the hotel marketing problem | Tnooz

Social concierges - a solution to the hotel marketing problem | Tnooz | Uso inteligente de las herramientas TIC | Scoop.it

According to a number of studies, the number one choice for consumers contacting hotels via social networks is to find local information.


Via Travelnodes from Tourismusmarkt, Ursula Sola de Hinestrosa
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Rescooped by Ursula Sola de Hinestrosa from Internet tips
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Uso inteligente de las herramientas TIC | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


Via Martin Gysler, Audrey Moreaux
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