The LMS Instructure Enters the MOOC Fray
by Audrey Watters on 31 Oct, 2012
Not content with being the young upstart in the LMS industry taking on the aging giants of Blackboard and Desire2Learn, Instructure has now decided to enter another market and take on some of the upstarts there, namely Coursera and edX. That is, tonight it launches the Canvas Network, which in the words of CEO Josh Coates, is “our answer to the whole MOOC hype.”
It’s an answer that Instructure’s current clients have helped devise, too, Coates says, noting that many of the schools that run its LMS Canvas are pondering that hype and weighing whether they should join the Coursera or edX platform (or fear being left out of the MOOC race entirely). In many cases, these schools already offer online classes to their own students, but simply don’t have the reach — the marketing reach or the instructional reach — that the xMOOCs promise.