We started Scoop.it for a simple reason: back 4 years ago, we observed that Web 2.0 didn’t just bring all of us an opportunity but also created an expectation that would require new tools for busy professionals. With blogs, social networks and content platforms, you don’t just have a chance to become a media if you’d like to: you are now expected to regularly publish content. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc. In short, you are the content you publish. Of course, this means first of all you should participate and that’s what we’ve been focusing on enabling so far: an experience and a curation technology that makes it easier and time-efficient to discover, curate and publish quality content on our interests. But because this content is intimately connected to our online identity, reputation and brand, we’re pleased to launch today awesome and super easy new ways to brand your curated content with Scoop.it: Continue reading →
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Aunque aún existe cierta disparidad entre sexos a nivel empresarial por lo que a altos cargos se refiere, cada día son más las mujeres que desarrollan una carrera profesional sólida. Sin embargo, el sexo femenino se enfrenta a más obstáculos para conciliar la vida personal y laboral, por ello, la mayoría opta por solicitar una reducción de jornada o iniciarse en el autoempleo. En este sentido, Amway ha realizado un estudio entre más de 500 españolas para conocer su opinión acerca del emprendimiento así como las barreras o factores que les incentivan o no a emprender.
In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn't work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital "surface area" of the brands for which they work. The result is nothing short of a revolution.Source: www.youtube.com"Employees are the brand at IBM" said IBM's Ethan McCarty. But isn't it true in a lot of companies? Are your employees thought leaders then? Or rather, what are you doing to develop - and show - their thought leadership?As Burgess develops in his talk, there is a clear synergy between developing employees into thought leaders and building the corporate brand. But how can this be achieved? As shown in this topic, thought leadership is highly connected to knowledge. Empowering employees to share their knowledge easily and in an engaging and rewarding way therefore becomes critical:- easily because they don't have (much) time,- engaging because they won't do it if it's not impacting,- rewarding because that's what's in it for them.Aggregating, promoting and spreading that knowledge through collaborative content hubs like the ones Scoop.it Enterprise offers that show the collective curation work of your brand's employees is one of the most efficient ways to promote your brand: by promoting them.A win-win deal for all. Continue reading →
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.