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Maybe a Work-From-Home Ban Isn't Such a Bad Idea

Maybe a Work-From-Home Ban Isn't Such a Bad Idea | Innova-marketing | Scoop.it
Did Yahoo do the right thing? Will it kill employee morale? Is it right for your company? If you put aside all the moral outrage, the answers are relatively straightforward.
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Scalable Brand Social Media - How to Build Personal & Corporate Brand Thought Leadership Through Social Content

Scalable Brand Social Media - How to Build Personal & Corporate Brand Thought Leadership Through Social Content | Innova-marketing | Scoop.it
Mari Smith exemplifies personal brand through social content Building personal brand online is easier than ever. It's also underrated and misunderstood by
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Be a More Gracious Leader: 12 Ways

Be a More Gracious Leader: 12 Ways | Innova-marketing | Scoop.it
People follow strong leaders with drive and ambition. But these 12 actions of grace will make you a leader worthy of following.
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The Contentious State of B2B Content Marketing [Infographic]

The Contentious State of B2B Content Marketing [Infographic] | Innova-marketing | Scoop.it
Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a
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MediaPost Publications TV Ads Lift Online Sales Conversions (Really!) 09/17/2012

TV Ads Lift Online Sales Conversions (Really!) - 09/17/2012
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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Innova-marketing | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
Kathryn Bachmann's insight:

write like you speak

 

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Sitting Is the Smoking of Our Generation

Sitting Is the Smoking of Our Generation | Innova-marketing | Scoop.it
Changing your work environment will make you healthier, and more creative.
Kathryn Bachmann's insight:

proponent of the walking meeeting

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5 One-Pot Meals for Runners

5 One-Pot Meals for Runners | Innova-marketing | Scoop.it
Load up on all your carbs, protein and other nutrients from one bowl. Satisfy your taste buds and stay fueled with these five recipes.
Kathryn Bachmann's insight:

nice recipes to try

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Big Idea 2013: Innovation From Surprising Corners of the World

Big Idea 2013: Innovation From Surprising Corners of the World | Innova-marketing | Scoop.it
It was on the cusp of the terrible attacks in Benghazi that a journalist asked me how I thought the rise of tech start-ups could happen in the Middle East so torn by sectarian unrest.I asked him how
Kathryn Bachmann's insight:

Innovation comes when there is hunger for change

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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | Innova-marketing | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
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Building a Kick-Ass Social Media Dashboard

Building a Kick-Ass Social Media Dashboard | Innova-marketing | Scoop.it
This outlines the top social media metrics that we use at Marketo on a daily bases to track our social media presence.
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17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein

17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein | Innova-marketing | Scoop.it
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
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Marketers Upping the Ante on Big Data in 2013

Marketers Upping the Ante on Big Data in 2013 | Innova-marketing | Scoop.it
Marketing Strategy - Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
Kathryn Bachmann's insight:

68% of marketers surveyed plan to increase data-related marketing expenditures (people, s/w, etc). Some add'l info on what people are doing with data (gathering, applying, cleaning)

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Home Office Design: 7 Creative Space Saving Solutions | Inc.com

Home Office Design: 7 Creative Space Saving Solutions | Inc.com | Innova-marketing | Scoop.it
Tired of a cramped home office space? These creative--and extreme--home offices may help conjure up a creative solution. Related Links Links: 2012's World's Coolest Offices What Makes a Cool Office?
Kathryn Bachmann's insight:

#8, the home office pod is cool!

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This Is The Office Of The Future [SLIDE DECK]

This Is The Office Of The Future [SLIDE DECK] | Innova-marketing | Scoop.it
Some cool insights from PSFK Labs' new trend report.
Kathryn Bachmann's insight:

office spaces & gadgets of the future - love the keychain gadget that creates a virtual keyboard

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Tech's Over-Sharing Economy

Tech's Over-Sharing Economy | Innova-marketing | Scoop.it
Dinners with strangers are just one front in what Internet companies and investors are dubbing the share economy: niche marketplaces for things that get cheaper when people use them together.
Kathryn Bachmann's insight:

Sharing businesses are booming -  meals, pets, kids!!, rides, rooms, etc.

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Redbox Instant prepares to take on Netflix with $6 per month streaming service

Redbox Instant prepares to take on Netflix with $6 per month streaming service | Innova-marketing | Scoop.it
Movie rental kiosk service Redbox has been planning to partner with Verizon and break into the video streaming market for months, but now the new Netflix competitor is finally rolling out. Redbox...
Kathryn Bachmann's insight:

Makes sense. Find your entry point and then diversify across channels.

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