Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
Marketing Strategy - Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated ...
Kathryn Bachmann's insight:
68% of marketers surveyed plan to increase data-related marketing expenditures (people, s/w, etc). Some add'l info on what people are doing with data (gathering, applying, cleaning)
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