What exactly is ACR? It’s most recognizable form today for consumers is that of song recognition apps like Shazam. Shazam uses a form of audio fingerprinting that matches a sound clip against a database of songs to identify the song.
There had been several articles written linking mobile usage to e-commerce and why marketers need to not only optimize their campaigns to look good on mobile but actually put mobile and social at its center. In this article, we will explore more on the psychology as to how people use their mobile phones, what exactly are they browsing (compared to what they already do on the desktop) and what types of products and/or services they purchase through their phones.
There’s no denying that video has become an increasingly powerful tool for content marketers.
But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.
For companies, interest in video content is obviously linked to the popularity of online video in general (in case you haven’t heard, YouTube averages 4 billion hits each day). And the rise in tablet adoption has certainly made videos more accessible for mobile viewers as well. But the truth is, video production has also become easier (and less costly) than ever before. As CMI founder Joe Pulizzi points out, the combination of new technology and the sheer cost of video production has reached “a point where there are no barriers to entry” for companies.
So what role is video playing in the world of content marketing today? We compiled some of the most compelling numbers and use cases from around the Web to help tell the story of online video marketing and the different ways organizations use it to drive more business.
The BBC said that mobile and tablet traffic accounted for a record high of 37% of programme requests to its iPlayer catch-up service in October.
According to the BBC’s October iPlayer performance pack, mobile device requests were almost in line with PC viewing, which accounted for 39% of iPlayer traffic.
Overall in the month, the BBC logged 261 million iPlayer requests – up 23% compared to the same time last year.
TV requests accounted for 199 million requests, the third highest figure ever recorded on the service, with radio show streams accounting for the rest of the traffic.
Bad Education and Some Girls, the first BBC Three comedies to premiere on the iPlayer – were among the most watched shows in the month, with other BBC shows also rating highly including The Great British Bake Off, The Wrong Mans, Atlantis and Waterloo Road.
“The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile – although more in line with home broadband users,” said the BBC.
The corporation said that the catch-up service was used for TV at roughly the same time of day as linear TV viewing, though there is “proportionally more daytime and late-peak use.”
In October there was an average of 7.8m daily requests, with weekly requests peaking in the first week of the month and the last week of the month at 57m.
Sandvine's recent Global Internet Phenomena Report found that Netflix and YouTube streaming represent more than 50% of all downstream traffic on North American fixed broadband networks.
Why This Matters: How much bandwidth consumers gobble up is becoming increasingly important as operators continue to test and deploy usage-based Internet policies that charge extra when customers go over their allotted byte caps. The report also found that Hulu and Amazon, despite trying to catch up to Netflix in terms of video delivery, are struggling. Hulu only accounted for 1.15 percent of all traffic durin