When we think of technology we think of high-tech cars, robots, and the smartphone in our pockets. But not often do we realize that in fact the pocket that smartphone resides in, is a technology on its own. And even the word ‘pocket’ is a technology. If it’s not fueled by electricity, when it doesn’t ‘do’ anything automatically or doesn’t have a chip in it – we usually don’t call it a technology these days. However, technology is all around us. It has shaped us to become who we are as a species.
When we say 'mobile' we don't mean mobile just as when we said 'PCs' we didn't mean PC. This isn't about the screen size or keyboard or location or use. Rather, the ecosystem of ARM, iOS and Android, with 10x the scale of Wintel, will become the new centre of gravity throughout computing.
When someone asks me what I do, and I tell them that I’m a futurist, the first thing they ask “what is a futurist?” The short answer that I give is “I use current scientific research in emerging technologies to imagine how we will live in the future.”
It's a major milestone for Snapchat, which reached 2 billion video views per day in May and 3 billion just five weeks ago
Snapchat is now drawing more than 4 billion video views per day, according to a source close to the Los Angeles startup. With those kinds of figures, Snapchat is in a league with Facebook, which has also been keeping busy in 2015 building up its video efforts and reached the 4 billion mark earlier this year.
It's a major milestone for Snapchat, which reached 2 billionvideo views per day in May and 3 billion just five weeks ago, indicating that the company's video growth is still accelerating. The 4 billion figure is based solely on the company’s “Live Stories” feature, which shows users snaps curated from others in cities and events across the world. This feature shows up alongside stories from users’ friends and content from publishing partners such as BuzzFeed, ESPN and others.
The company uses its Live Story feature to show users advertisements in a variety of ways. Snapchat showed its first political ad in June when the American Action Network nonprofit advocacy group paid for a 10-second ad during a Live Story that appeared for Sen. Joni Ernst's "Roast and Ride" event in Des Moines. The Live Story around Sunday's MTV Video Music Awards featured advertisements from Taco Bell, Verizon and several others. Most recently, MasterCard used the feature to run an advertisement in the New York Live Story on Wednesday. Marketers can also pay for advertisements by giving users specially-designed filters, a tactic that's been used by McDonalds and the films "Terminator Genisys" and "Minions."
Snapchat’s rapid growth in video viewership is great news for advertisers looking for effective ways to reach millennials. Snapchat has previously claimed more than 100 million daily users but is rumored to have as many as 200 million. The app is one of the top three social networks used by teens, falling only behind Facebook and Instagram, according to the Pew Research Center.
By comparison, Facebook video reached the 4 billion video views mark earlier this year. Facebook video is one of the most popular online video content properties based on desktop views, second only to YouTube, according to comScore. YouTube, meanwhile, reached the 4 billion video mark in 2012 but has since stopped focusing on views and shifted its attention toward growing user watch time.
Snapchat’s success in video has already begun paying off. The company is reportedly expecting to reach $50 million in advertising revenue for 2015, Re/code said. Some advertisers are so gung-ho about the service that they are paying for advertising packages of up to $10 million.
For as long as the idea of the 'mobile internet' has been around, we've thought of it as a cut-down subset of the 'real' Internet. It's time to invert that - to think about mobile as the real internet and the desktop as the limited, cut-down version.
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