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Three Means of Persuasion | The Art of Getting Your Way, And fooling everyone while you're at it

Three Means of Persuasion | The Art of Getting Your Way, And fooling everyone while you're at it | Inn at Fort Bragg; Ocean's Edge | Scoop.it
Knowing the three means of persuasion will make you a more persuasive man.

 

Welcome back to our ongoing series on classical rhetoric. Today we’ll cover the three means of persuasion as set forth by Aristotle in The Art of Rhetoric. According to Aristotle, a speaker or writer has three ways to persuade his audience:

 

Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself.

 

Below we cover the basics of the three means of persuasion and offer a few suggestions on how to implement them into your rhetorical arsenal. And because this aspect of rhetoric is so meaty, I’ve also included suggestions for further reading for those who wish to learn more about each element (I’ll provide a reading list for exploring the subject of rhetoric as a whole in the last post of the series).

 

Ready to get started? Let’s go!

 

Ethos: The Appeal to the Speaker’s or Writer’s Character or Reputation

 

If you wish to persuade, you need to establish credibility and authority with your audience. A man may have the most logical and well-thought-out argument, but if his audience doesn’t think he’s trustworthy or even worth listening to, all his reasoning will be for naught.

 

For Aristotle, a speaker’s ethos consists of appearing knowledgeable about the topic he’s speaking about and being a man of good character. Aristotle and Cicero thought that a speaker could only appeal to his ethos within the speech itself and that an orator should spend the first part of his speech establishing his credibility. The classical rhetorician Isocrates believed that developing one’s ethos and credibility with the audience began even before the speaker opened his mouth. Audiences naturally approach speakers and writers with some suspicion, so they’ll look to his past for evidence that he is trustworthy and knowledgeable about what he’s speaking or writing about.

 

A speaker or writer can use ethos in several ways.  First, you can simply begin your speech or text by referring to your expertise on the subject. Share how long you’ve studied the subject, mention how many articles you’ve published and where you published them, and refer to awards or recognition you’ve received in relation to the subject at hand.

 

A nuanced way to establish credibility and rapport with your audience is to downplay your accomplishments. People don’t like a braggart or one-upper. In some cases, having a highfalutin resume might hinder people from trusting you. A bit of modesty can go a long way to getting the audience to trust and like you, and consequently, be persuaded by what you have to say.

 

Another powerful way to establish ethos with your audience is to find common ground with them. Human beings are social animals. We have a tendency to trust others that are like us (or at least appear like us). You can establish common ground by acknowledging shared values or beliefs. You can establish common ground by simply recognizing a shared history. You see this all the time with presidential candidates. They’ll visit a state they have no immediate connection to, but they’ll find some story from their distant past that connects them to the state. Maybe their great-great-grandfather passed through the area in a covered wagon. That commonality, however slight or silly it may be, helps the audience feel connected to the speaker, and, consequently, makes him more trustworthy…..

 

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Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies

Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies | Inn at Fort Bragg; Ocean's Edge | Scoop.it
Understanding how the mind operates is an essential part of marketing and conversions, and always has been.
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Customer service is an emotional experience

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What Are the Best Outdoor Team Building Games For Adults? | best ...

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Outdoor Team Building Games for Adults might be the best way to refresh stressed bodies and minds. After all, not all adults are interested in taking part in team building games. It is essential that you explain in advance how ...
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Eco Tours | Eco Holidays | Responsible Travel | Ecotourism Vacations 2012/13

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Hospitality competition aimed at students

Hospitality competition aimed at students | Inn at Fort Bragg; Ocean's Edge | Scoop.it

Hospitality competition aimed at students

Monday, September 03, 2012

Laureate Hospitality Education, which comprises seven hospitality management institutions in four continents, is launching ‘You are 5 Stars’, a global and online hospitality competition aimed at creating awareness of careers in hospitality and hotel management among high school students and young adults from all over the world.

The online competition allows participants to learn about careers in the highly dynamic and fast growing hospitality industry,” said Arie A. J. van der Spek, senior vp Laureate.

 

“Hospitality is the second largest employer in the world after governmental services, and it shows no signs of slowing down. In fact, according to the World Travel and Tourism Council, over the next 10 years, the global travel and tourism economy will grow by four per cent per year.”

 

Once they have developed their hotel and business plan, participants will test their knowledge on hospitality and their ability to promote their venue via social media or email by inviting friends, family and fans to virtually “check into” their hotel. For more information or to participate in the competition, visit http://www.youare5stars.com

 
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California Sheriffs Divided Over Immigration Bill - CBS Los Angeles

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The $1.3 Trillion Price Of Not Tweeting At Work

On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite.

 

Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. Without a push from the top, many of the biggest companies have been slow to take the social media plunge.

 

A new report from McKinsey Global Institute, however, makes the business case for social media a little easier to sell. According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. How’s that for a bottom line?

 

Savings comes from some unexpected places. Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,” according to the report. Far from a distraction, in other words, social media proves a surprising boon to productivity.

 

Companies are embracing social tools--including internal networks, wikis, and real-time chat--for functions that go way beyond marketing and community building. R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations and distribution forecasts and monitors supply chains.

 

Behind this laundry list is a more hefty benefit. Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy. Just cutting email out of the picture in favor of social sharing translates to a productivity windfall as “more enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”

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Child free holidays and No children holidays | Leavethembehind

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Private Label Water for the Hospitality and Lodging Industry ...

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California Lawmakers Greenlight Autonomous Vehicle Bill - PC Magazine

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TechHiveCalifornia Lawmakers Greenlight Autonomous Vehicle BillPC MagazineA bill that would allow autonomous cars on California roads passed the state Assembly and Senate this week, and now awaits the signature of Governor Jerry Brown.
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California slaughterhouse shut over cow cruelty resumes full operations - Reuters

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Bakersfield NowCalifornia slaughterhouse shut over cow cruelty resumes full operationsReutersSACRAMENTO, California (Reuters) - A California slaughterhouse ordered shut down for a week by federal regulators over a graphic video showing mistreatment...
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TED Video: Big Problems Don't Require Big Solutions

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12 brands increasing conversions by understanding human psychology

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