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2014 Digital Trends And Predictions From Marketing Thought Leaders - Forbes

2014 Digital Trends And Predictions From Marketing Thought Leaders - Forbes | private online communities | Scoop.it
Dazeinfo 2014 Digital Trends And Predictions From Marketing Thought Leaders Forbes Images and videos have become the go-to viral tactic, and will continue to expand as brands can use visuals to interact with their consumers and the newest group of...
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Thought provoking predictions!

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The Future of Social Media: 60 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Social Media: 60 Experts Share Their 2014 Predictions - Business 2 Community | private online communities | Scoop.it
The Future of Social Media: 60 Experts Share Their 2014 Predictions Business 2 Community Private equity firms have started turning to social intelligence to get a bird's eye view of which brands are outperforming competitors – so even if an...
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Saudia Aerospace adopts Microsoft's social network solution - Arab News

Saudia Aerospace adopts Microsoft's social network solution - Arab News | private online communities | Scoop.it
Saudia Aerospace adopts Microsoft's social network solution Arab News Saudia Aerospace Engineering Industries (SAEI) has adopted Microsoft's Yammer Social Network Solution to provide the company's employees with a private social network that offers...
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This is a great step forward for Saudi orgnanizations in engaging employees!

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How to be held in trust - Marketing Week

How to be held in trust - Marketing Week | private online communities | Scoop.it
How to be held in trust Marketing Week Chief executive Euan Sutherland says The Co-operative Group will still have a significant ethical influence over the direction of the bank despite now owning just 30 per cent of it, while private investors own...
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Establishing trust extends far beyond the product, product experience, and promotions and requires demonstrating involvement with the consumers' lives beyond the brand.

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How Businesses Establish Consumer Trust with Online Branded Communities - Resource Nation (blog)

How Businesses Establish Consumer Trust with Online Branded Communities - Resource Nation (blog) | private online communities | Scoop.it
Resource Nation (blog)
How Businesses Establish Consumer Trust with Online Branded Communities
Resource Nation (blog)
Online branded communities can help business establish trust with consumers.
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But keeping your online branded community engaged in a perpetual meaningful conversation is the challenge!

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African Business publishes Africa's most valuable brands - Bizcommunity.com

African Business publishes Africa's most valuable brands - Bizcommunity.com | private online communities | Scoop.it
African Business publishes Africa's most valuable brands Bizcommunity.com The full findings of Africa's most valuable brands are published in the November issue of the pan-African monthly African Business magazine, in partnership with brand Africa,...
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Maximize Social Marketing with Online Communities - CMSWire

Maximize Social Marketing with Online Communities - CMSWire | private online communities | Scoop.it
ZDNet Maximize Social Marketing with Online Communities CMSWire Online communities take advantage of intuitive social user experiences similar to social networks, such as forums, blogs, chat, hashtags, profiles, likes and private messages to help...
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A Global Social Media Census - Business Insider

A Global Social Media Census - Business Insider | private online communities | Scoop.it
Social networking is a global activity and audiences around the world are reshaping the top networks. ... Others are heading en masse to U.S.-based networks, meaning that some of the largest social sites are global communities first and foremost.
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5 Types of Chinese Tourism - Forbes

5 Types of Chinese Tourism - Forbes | private online communities | Scoop.it
Forbes
5 Types of Chinese Tourism
Forbes
But in order for this to be beneficial, tourist industries and communities as a whole need to embrace the Chinese tourist and learn how to cater to their needs so as to make a bigger profit.
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Given that  China represents one of the if not the fastest growing outbound tourism segments, this is a good read.

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Community Engagement on Social Media Nears Extinction for Brands

Community Engagement on Social Media Nears Extinction for Brands | private online communities | Scoop.it
If size matters, community engagement must not, or so the current trend of Facebook advertising and it's near white-noise moment forecasts. Now that the dust has settled on arts organizations creating social media channels, ...
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Need for C-level leadership as organisations struggle with digital transformation

Need for C-level leadership as organisations struggle with digital transformation | private online communities | Scoop.it
A new global research study into digital transformation reveals that while the potential opportunity is seen clearly by executives, the journey to get there is not.
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A part of the challenge is for organizations to recognize that DT is more than just a brand communications activity to be outsourced.

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John Presutti's curator insight, October 10, 2013 1:34 AM

A part of the challenge is for orgnaizations to understand that digital transformation is not just a communications activity to be outsourced.  

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Physicians and Social Media - Pointers for a better start!

Physicians and Social Media - Pointers for a better start! | private online communities | Scoop.it

Is social media a time suck or a useful way to attract new patients?  Physicians regularly debate this and in lieu of the HIPAA guidelines that went into full effect this week people are unsure about what’s safe to post and how to use social media effectively for business.

 

But a study conducted by the American Medical Association said that nearly 25% of patients report using social media to manage their health care.  That number seems to be growing as more patients use technology to discuss and manage their health care.

 

Here are some guidelines that require minimal time with maximal benefit.

Pick no more than two platforms.  Pick one or two social networks that appeal to you the most.  Generally, the ones that offer the best return are Twitter, Facebook and LinkedIn.

 

Spend a few minutes sprucing up your presence.  Upload an avatar picture, add a background image, make sure they reflect the image you project to your patients.  A headshot is always more appealing to the consumer than a logo.

Use social media for listening.  By following certain accounts you can keep a tab on things such as …

Community goings-on: stay in touch with what’s happening in your geographic area.Research entities: tracking JAMA or NIH will keep you up to date with the latest news and research.Local medical and business news: follow prominent doctors in your area and/or hospitals and medical practice to see what your peers are doing.Track your reputation online:  More patients have access to rate-your-doctor sites and you should know what they’re saying about your practice. 

Become a thought leader.  Share information with your audience that is useful to them.  One physician said, “I’ve had many new patients tell me they selected my practice because they saw our Facebook page and thought we seemed very “progressive.”’

 

Give your patients practice updates.  Letting them know the flu vaccines are in, who is on call for the weekend, or that office hours have changed.  It’s a way for you to share information with your patients that’s easy for them to check.

Develop a network of physicians. Discover colleagues inside and outside of your regional circles.  You could develop a referral network, share research and even connect socially “in real life” both in your community and at conferences.

 

Staying on the right side of HIPAA

If you do decide to bring your practice onto social media you’ll have to follow HIPAA guidelines.  Have an office policy about what is and isn’t ok to discuss online with all your employees.  This should include private messaging of patient care for any social networks. This will keep your employees educated and give you some legal cover in case an incident ever crops up.

As one doctor put it, “All of my employees are on Facebook.  As am I.  Not once ever do they or we discuss patients on Facebook.  Trust me, when they’re out of the office, the last thing they want to do is discuss patients … They all know that office stuff and patient information on social media is completely off limits.  It is definitely a HIPAA violation, and inappropriate sharing of that information is grounds for dismissal.”

Energize Physician Advocacy

We can change policies if we advocate as a group.  From controversial issues such as the ACA to supporting non-profit organizations like Floating Doctors, physicians as a group accomplish amazing feats when we band together in the social web to amplify our voices.  Participating privately on Sermo and in public social media isn’t just about connecting; together, we affect healthcare for millions of people and get back to the basics of global healthcare delivery.

 

The Industry Agrees

A research article published last August in the Journal of the American Medical Association acknowledges that many physicians are discouraged from being on social media because of potential HIPAA issues and also to avoid having patients contact them through a public venue.

 

The researchers suggested incorporating social media training into medical education and professionalism curricula, otherwise “the potential benefits of social media will remain unrealized.”

 

Perhaps we’ll see CES curricula developed over the next few years that will assist physicians to appropriately and effectively be online.

 

How Much Time Does It Take

As with everything, the more you put in, the more you get back.  At a minimum, try to get online weekly for 10 to 20 minutes.  Here are some guidelines:

Minimum:  Ten minutes once per week to check your streams and post something useful to your patients.Even Better:  Ten minutes once a day to read through your streams, interact with colleagues, read the latest research and interact appropriately with patients.Optimal:  As above but ten minutes twice a day, once in the morning and once in the afternoon/evening. 

Give it a solid 30 days before you start to see good results, it will be within two weeks if you try the optimal level.  Have you tried using social media for your practice?  What were some of the pitfalls?  Did you have any successes?


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TheSocialPhysio's curator insight, October 1, 2013 8:50 PM

25% of patients use #social media to manage their #healthcare?!!!

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Brands Move Into New Experimentation Phase With Online Communities

Brands Move Into New Experimentation Phase With Online Communities | private online communities | Scoop.it

Online community strategy may be entering a new phase of experimentation, finds ComBlu in its latest report, “The State of Online Branded Communities.” In its evaluation of 219 communities across 92 brands and 15 industries, ComBlu finds that the proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year, while the proportion in the experimental stage grew from 50% to 55%.


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Brands need to find their mojo on social media - gulfnews.com

Entrepreneur Brands need to find their mojo on social media gulfnews.com But the way brands are now utilising their on-line presence to engage is changing, and today we are seeing consumers becoming more dependent on certain influencers present...
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Social Media is the environment where brand relationships will be strengthened through a continuous two-way dialog between brand owner and brand user.

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Private Social Networks: Every Organization Needs Them

Private Social Networks: Every Organization Needs Them | private online communities | Scoop.it
Summary: This post highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks)… (RT @RecruitingBlogs: Private Social Networks: Why Every Organization Needs Them:
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An excellent summary of why private social networks (AKA private digital networks) will become the tool of choice in creating two-way dialogue with customers!

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EU-backed social media sentiment project releases market surveillance tool - Finextra

EU-backed social media sentiment project releases market surveillance tool - Finextra | private online communities | Scoop.it
EU-backed social media sentiment project releases market surveillance tool
Finextra
"Such tools could also help private investors making investment decisions to factor in social media content more efficiently," he says.
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AI, Social Media, and Research meet!

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Gender Contamination: Why Men Prefer Products Untouched by Women - Working Knowledge

Gender Contamination: Why Men Prefer Products Untouched by Women - Working Knowledge | private online communities | Scoop.it
Gender Contamination: Why Men Prefer Products Untouched by Women Working Knowledge To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among members of a Porsche brand community for the two years before...
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The concept of gender contamination is real; however, it does not extend to all product categories.

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Iran Culture Minister Wants Social Media Ban Lifted - Bloomberg

Iran Culture Minister Wants Social Media Ban Lifted - Bloomberg | private online communities | Scoop.it
BBC News
Iran Culture Minister Wants Social Media Ban Lifted
Bloomberg
The existing ban has spurred some Iranians to use virtual private networks to circumvent the controls through computers located abroad.
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Could this be the beginning of change in Iran?

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Why social media users join brand communities | Klick Health

Why social media users join brand communities | Klick Health | private online communities | Scoop.it
An impressive 82.6% of branded community participants would be willing to become advocates for the products and services of companies whose communities they joined, according to research released last year by Incyte ...
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Consumers Will Punish Brands That Fail to Respond on Twitter Quickly - Business Wire (press release)

Consumers Will Punish Brands That Fail to Respond on Twitter Quickly - Business Wire (press release) | private online communities | Scoop.it
Consumers Will Punish Brands That Fail to Respond on Twitter Quickly Business Wire (press release) The implications of failing to respond quickly on Twitter are serious and the majority of users will escalate their negativity -- from closing their...
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Facebook's audience is still one marketers can't ignore - PRWeek

Facebook's audience is still one marketers can't ignore - PRWeek | private online communities | Scoop.it
Chicago Tribune
Facebook's audience is still one marketers can't ignore
PRWeek
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10 Ways Today's Purpose-Driven Brands Can Bring Their Core Values To Life - Co.Exist

10 Ways Today's Purpose-Driven Brands Can Bring Their Core Values To Life - Co.Exist | private online communities | Scoop.it
10 Ways Today's Purpose-Driven Brands Can Bring Their Core Values To Life Co.Exist So whether it's CSR, sustainability, community giving, employee volunteering, cause marketing, or foundation alignment, the more good works your values support, the...
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A very good read on creating purpose driven brands.  Not just a catcy title!

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Want To Find Brand Ambassadors? Start With Your Employees - Forbes

Want To Find Brand Ambassadors? Start With Your Employees - Forbes | private online communities | Scoop.it
Want To Find Brand Ambassadors? Start With Your Employees Forbes In a recent overhaul of their UK employee program, Starbucks is providing employees with options for obtaining qualifications while they work, as well as providing funding...
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Fatima Khan Faiq's curator insight, December 21, 2013 7:37 AM

Worth reading ..... 

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Why owning a home is bad for you - Macleans.ca

Why owning a home is bad for you - Macleans.ca | private online communities | Scoop.it
Why owning a home is bad for you Macleans.ca Walter Lippmann, the American public intellectual, famously mused that “private property is the original source of freedom,” while countless commentators have lauded pride-of-place as a virtue with power...
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Rather interesting perspective on the dark side of home ownership (at any cost)

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How to Meet Your Consumers’ Social Media Expectations

How to Meet Your Consumers’ Social Media Expectations | private online communities | Scoop.it

Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. I will take a look at what consumers expect today.

 

In a recent report from Get Satisfaction, the expectations of this so-called 2nd generation of social media consumers versus the actions of brands have been sized and measured to give a status of how brands navigate in the landscape of social networks. A landscape that holds a promise of great marketing potential to brands if approached correctly. The main difference between social media consumers previously versus today is in the nature of their expectations towards brands’ interaction and participation in communities on social networks.

 

Nurturing a community

According to the report, 50% of today’s consumers have a strong preference for “Branded Customer Communities”, e.g. Facebook pages with a huge emphasis on user interaction and a decreased focus on direct product engagement.

 

Consumers do not join a Facebook community to learn more about a product from the mouth of the brand per se. Instead, they join the community to receive brand relevant content, to join in on the brand image – and potentially to hear the community members’ opinion on the product. This means that when considering whether to buy a product or not, consumers today will not initially search the brand’s Facebook page for information. Not surprisingly, they are much more likely to do a general Google search to find forums with consumer reviews on the specific product. At least, this is the initial step in the conscious part of the information search.

 

Why they choose you!

This does not mean that your brand’s Facebook page isn’t part of the decision process at all when it comes to buying products. On the contrary! Today, consumers will use your Facebook page to look for relevant content, the level of customer care and interaction between the fans and the brand, as a way to determine whether they want to buy into the brand image. According to an infographic by Conversocial for Zendesk, 50% of the consumers would not buy a company’s product, if they found that customer service and care on the Facebook page was lacking:

 

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