Robin Good: If you have been wondering whether your lowering traffic is a consequence of Google penalties or whether your blog or website is at risk of being soon hit by one of Google filtering algorithms, here is a great set of questions to ask yourself before deciding on what course of action to take.
From the original article: "Let’s say you’re a sole proprietor who’s hired someone to do SEO for you.
Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsourceinstead.
How do you know that the SEO you're outsourcing is truly legitimate and won’t result in your website being considered spammy?
...So, how do you know if your website is spammy?
And what should you do to make sure it isn't considered *GULP* web spam?"
Among others, four typical traits of web sites "at risk" of being classified as spammy are:
1) Low use of social media
2) Over-optimized content, use of keywords, text manipulation
3) Many 404s and broken links
4) Lots of ads on the page
But there are at least four more that you should be aware of.
Useful. Good reminder to those too concerned with SEO and too little with creating unique, valuable content. 8/10
Via Robin Good, Brian Yanish - MarketingHits.com