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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Inforrmativos | Scoop.it
For me, influencer sites can be used as part of a brands social strategy, but only to drive initial awareness amongst an audience.

Via Ron Sela
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Ron Sela's curator insight, September 6, 2013 7:27 AM
Social Influencer Sites: How Relevant Are They?
Rescooped by Silmara Dassi from The MarTech Digest
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14 Social Media Tools Used by Marketing Pros | Social Media Examiner | #TheMarketingAutomationAlert

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | #TheMarketingAutomationAlert | Inforrmativos | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.

 

The list of 14...

 

Mention was developed as a user-friendly replacement for Google Alerts.My favorite new social media tool is Addvocate.The best new tool I’ve seen in many months is called Swayy.eGrabber Account-Researcher is so incredibly powerful for researching prospects that it’s absolutely worth the $80 a month fee.Enter Compfight.Tagboard is my new cool social media tool.A cool social media tool that has helped me get a better handle on effectively managing my Twitter account is ManageFlitter.Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors.Post Planner is a content management tool that runs as an application within Facebook.That’s why it was refreshing to discover a new free Facebook page analytics tool from Komfo.An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms.One of the coolest social media marketing tools that I’ve discovered and used is SocialOomph.Zapier has changed the social media marketing game for me in the most dramatic of ways.She recommended two tools: FixYourFunnel (an Infusionsoft-specific tool) and Mobivity.
Via marketingIO
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marketingIO's curator insight, September 5, 2013 6:17 AM

Your Action Item: click through on each (and article for additional feedback), and incorporate those that are appealing. For those involved with Social Selling, don't ignore eGrabber Account-Researcher.


  • See the article at from www.socialmediaexaminer.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Scooped by Silmara Dassi
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Topsy, Now With Every Tweet From 2006 On, Has Other Social ...

Topsy, Now With Every Tweet From 2006 On, Has Other Social ... | Inforrmativos | Scoop.it
Twitter has established itself as top social networking destination, mentioned the same breath as sites like Facebook, LinkedIn, or YouTube, as well as a go-t..
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Rescooped by Silmara Dassi from The MarTech Digest
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10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert | Inforrmativos | Scoop.it
The verdict on social selling is in: It works.

 

Excerpt...

 

Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.Get your employees in on the discussion.  Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.“Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.
Via marketingIO
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marketingIO's curator insight, September 5, 2013 6:21 AM

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...


  • See the article at from blog.eloqua.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Reg Nordman's curator insight, January 24, 2014 11:07 AM

Loads of helpto get better at LinkedIn