Across industries, “big data” and analytics are helping businesses to become smarter, more productive, and better at making predictions. Tapping this potential for your organization begins with shaping a plan.
After hearing about the applications of big data for better ads, song recommendations and social media analysis, nothing makes me happier than hearing about technologists coming together with non-profits to use data to fight human trafficking.
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
The SumAll Foundation, a non-profit effort by cloud analytics startup SumAll, is trying to change the world by showing non-profits how to get the most out of their data by thinking more like businesspeople do.
As collaboration within and among organizations becomes increasingly important, companies must improve their management of the networks where it typically occurs. A McKinsey Quarterly Organization article.
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