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CFOs Take Back Seat in Big Data Drive

CFOs Take Back Seat in Big Data Drive | Information Management & Big Data uses cases | Scoop.it

A growing number of companies are sifting through huge piles of data in search of insights.

 

But relatively few business and IT executives say they have their chief financial officers to thank for it.


Via Luca Naso, Arent van 't Spijker
Jean-Michel Franco's insight:

As thare are a lot of CIO that report to the CFO, this can explain the debates that we currently hear the relationship between CMO and CIO. 

Marketing is leading the Big Data efforts in most companies, and CIO need to take the driver seat too in this context

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Luca Naso's curator insight, November 5, 2013 2:47 AM

Among the more than 900 executives surveyed:

1) 15% said the chief information officer was their company’s biggest champion of Big Data,

2) followed closely by the chief executive, at 14%.

3) The CFO was cited as the main advocate by just 8% of the respondents.


And yet 70% of companies using Big Data say it primarily helps them with generating revenue (compared with the 30% who use it to control costs).


Where are the CFOs?

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TripAdvisor Uses Big Data To Become The Largest Travel Site

TripAdvisor Uses Big Data To Become The Largest Travel Site | Information Management & Big Data uses cases | Scoop.it
TripAdvisor sits on a massive pile of Big Data, which they combine and analyse to develop new services and become the world's largest travel website.
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'Liquid' Data Seen as Engine of Economic Growth

'Liquid' Data Seen as Engine of Economic Growth | Information Management & Big Data uses cases | Scoop.it
The free flow of data, especially government data, on open platforms could generate more than $1 trillion in annual U.S. economic activity, according to a
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How To Not Get Overwhelmed by Big Data

How To Not Get Overwhelmed by Big Data | Information Management & Big Data uses cases | Scoop.it
Big data, by its very nature, is overwhelming. Like a tsunami, the deluge of data we're all experiencing--a Datanami, if you will--is a massive force that
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The New Challenge for Companies: Figuring Out What Big Data Is Actually Worth

The New Challenge for Companies: Figuring Out What Big Data Is Actually Worth | Information Management & Big Data uses cases | Scoop.it
We published an interesting story about the challenges companies face in valuing data, patents and other intangible assets. There are no accounting rules for them to follow – yet.

The Financial
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New Survey from GE and Accenture Finds Growing Urgency for Big Data Analytics - insideBIGDATA

New Survey from GE and Accenture Finds Growing Urgency for Big Data Analytics - insideBIGDATA | Information Management & Big Data uses cases | Scoop.it
New Survey from GE and Accenture Finds Growing Urgency for Big Data Analytics
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How GE generates $1 billion from data

How GE generates $1 billion from data | Information Management & Big Data uses cases | Scoop.it
The company can now offer predictive maintenance and optimization services for more than $1 trillion worth of Internet-connected industrial equipment, ranging from medical equipment to jet engines.
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Digital Marketers Focus on Integration: Teradata Survey - Enterprise Apps Today

Enterprise marketers are evaluating technology with integration in mind, according to new research from Teradata.
Jean-Michel Franco's insight:

Survey shows that " 60 percent of the marketers named data integration as either a "top" or "highest" priority."

The article (and the survey ?) is a little bit frustrating, however: the rest of the article tells that investment in marketing gturn to marketing attribution solutions and 32 percent evaluating marketing application management. Nothing about Data Integration, MDM, customer data platform...

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17 hot companies to watch -- FCW

17 hot companies to watch -- FCW | Information Management & Big Data uses cases | Scoop.it
From security and mobile to data management and open source, these firms are driving innovation in agency IT -- and growing their businesses in the process.
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Transforming Data Into Action | SmartData Collective

Transforming Data Into Action | SmartData Collective | Information Management & Big Data uses cases | Scoop.it
Businesses do certainly need to become more data driven and in fact the business model for the Information Age is something we've referred to as "sense and respond." Moving from the old "make - sell" business model to the new sense and respond model requires data across all your business functions.
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Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with the End User

Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with the End User | Information Management & Big Data uses cases | Scoop.it
This article was featured in the Q3 2014 edition of Loyalty 360's Loyalty Management magazine. Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industr...
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Big Data Impacts the Insurance Industry | SmartData Collective

Big Data Impacts the Insurance Industry | SmartData Collective | Information Management & Big Data uses cases | Scoop.it
As technology improves, so too does the ability to predict future diseases. And predicting future diseases is extremely important for health insurance companies. With big data, companies are now finding ways to monitor patients’ current health status while still looking at their potential for future diseases.
Jean-Michel Franco's insight:

Missing part on privacy in this article. In my opinion, insurance is the industry where privacy and Big Data is the most prevalent. The value of Big Data for insurance customer is huge, but it  needs total trust.

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France Announces An Ambitious New Data Strategy

France Announces An Ambitious New Data Strategy | Information Management & Big Data uses cases | Scoop.it
“ France is the first European country to get a Chief Data Officer”
Via Mick LEVY
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Mick LEVY's curator insight, September 18, 5:19 PM

France is the first European country to get a Chief Data Officer

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Gartner Survey Reveals That 73 Percent of Organizations Have Invested or Plan to Invest in Big Data in the Next Two Years

Gartner Survey Reveals That 73 Percent of Organizations Have Invested or Plan to Invest in Big Data in the Next Two Years | Information Management & Big Data uses cases | Scoop.it
Investment in big data technologies continues to expand, according to a recent survey by Gartner, Inc., which found that 73 percent of respondents have invested or plan to invest in big data in the next 24 months, up from 64 percent in 2013. The survey also indicates organizations are starting to get off the fence about their big data investment - the number of organizations stating they had no plans for big data investment fell from 31 percent in 2013 to 24 percent in 2014.
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How To Build A Debt-Free Data Logistics Capability

How To Build A Debt-Free Data Logistics Capability | Information Management & Big Data uses cases | Scoop.it
Like it or not, if you are planning on using a data warehouse in conjunction with Hadoop, you are in the data logistics business. It is wise to take a close look at how you plan on implementing a data logistics capability, because making the wrong choice can incur something you don’t want: lots of technical debt.
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The internet of things is here, but the rules to run it are not

The internet of things is here, but the rules to run it are not | Information Management & Big Data uses cases | Scoop.it
The objects around us — from cars to clothes to baby monitors — are now internet-connected, and acting almost on their own. What laws do we need to control and protect ourselves when these objects act up?
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Data-as-a-service: the Next Step in the As-a-service Journey

Jean-Michel Franco's insight:

From data integration to data augmentation ; is this the birth of a new market (or rather its "time to mainstream market" ).

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Bossie Awards 2014: The best open source big data tools

Bossie Awards 2014: The best open source big data tools | Information Management & Big Data uses cases | Scoop.it
InfoWorld's top picks in distributed data processing, data analytics, machine learning, NoSQL databases, and the Hadoop ecosystem
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White paper (needs registration) : Rise of the Chief Data Officer

White paper (needs registration) : Rise of the Chief Data Officer | Information Management & Big Data uses cases | Scoop.it

Click here to edit the title

Jean-Michel Franco's insight:

good white paper, especially the foreword ; needs registration

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Gartner Study Finds Big Data Still In Infancy

Gartner researchers found only 13 percent of IT leaders are adopting big data solutions while many assume the trend has already picked up. In that ,there are opportunities for members of the channel. Page: 1
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A Closer Look: Talend's Big Data Sandbox -- TDWI -The Data Warehousing Institute

A Closer Look: Talend's Big Data Sandbox -- TDWI -The Data Warehousing Institute | Information Management & Big Data uses cases | Scoop.it
You can lead someone to the big data lake, but you can't make them take the plunge.
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Tom Davenport On Big Data, Part 1: Driving Innovation

Tom Davenport On Big Data, Part 1: Driving Innovation | Information Management & Big Data uses cases | Scoop.it
Tom Davenport discusses how organizations can leverage Big Data to uncover new insights and drive new innovations.
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Why Big Data Missed the Early Warning Signs of Ebola

Why Big Data Missed the Early Warning Signs of Ebola | Information Management & Big Data uses cases | Scoop.it
Hint: Ils ne parlent pas le français.
Jean-Michel Franco's insight:

This is a very inspiring article in the context of Big Data. From Big Data to Local Data... and Big Ears

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The Platform Problem: Why Big Data Outcomes Still Aren't Real-Time

The Platform Problem: Why Big Data Outcomes Still Aren't Real-Time | Information Management & Big Data uses cases | Scoop.it
There’s a lot of hype around big data and its potential uses. After all, the technology alone is awe-inspiring, taking us all out of spreadsheets and applying, at scale, what we know humans understand best: visuals. The need for these big data visualizations has spawned off new roles including data scientists [...]
Jean-Michel Franco's insight:

Good read. Fully agree that Big Data needs to be actionable at the end to deliver total impact. But this is the destination, it may not be the first step. And analytics is on the path to success. For exemple, real time personization needs an accurate 360 view of customer otherwise you end up with promoting the product that your customer just bought a few seconds ago.

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Big Data Gets Green Light for Traffic Management

Big Data Gets Green Light for Traffic Management | Information Management & Big Data uses cases | Scoop.it
Traffic management in the United States often focuses on maximizing limited capacity. For example, a truck breaks down in the center lane during the mornin
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