Information for Small Business
227 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Keith Meyer from Small Business Advisor
Scoop.it!

Social Media IS the 7 P’s of Marketing

Social Media IS the 7 P’s of Marketing | Information for Small Business | Scoop.it

The 7 P’s of Marketing existed well before the explosion of Social Media and for decades has been taught to Students, Marketers and Business people as the fundamental basics of Marketing, known as the Marketing Mix. For any Marketer or Business knowing your 7 P’s is always a good place to start with Marketing, but as you become more advanced there are so many other theories, elements and concepts involved.

 

The initial 4 P’s of Marketing is more widely used whereas B2B and International Marketing are more suitable for the use of the 7 P’s. However any business in any industry can use the 7 P’s, but can we apply Social Media to all 7 elements?


Via paulgreen
Keith Meyer's insight:

Marketing is like "Quality Control" if you don't keep constantly monitoring and reviewing it.............your business will suffer.

more...
No comment yet.
Scooped by Keith Meyer
Scoop.it!

13 Lessons From Small Business Owners Who Successfully Use Social Media - Baked Social Media

13 Lessons From Small Business Owners Who Successfully Use Social Media - Baked Social Media | Information for Small Business | Scoop.it
RT @RussellAllert: 13 Lessons from those who have succeeded with social media http://t.co/0cQHzzxAX6 #Biz
Keith Meyer's insight:

Always read and listen too what others who have gone before you, are willing to share and learn from it........is good advice.

more...
No comment yet.
Scooped by Keith Meyer
Scoop.it!

Small Business Download

Small Business Download - Small Business Templates, Tools, and Software to help you run your business, save time and make better decisions for your small business.
Keith Meyer's insight:

Handy tools and templates to improve your small business.

more...
No comment yet.
Rescooped by Keith Meyer from Business Improvement
Scoop.it!

6 Ways To Talk Like a Leader

6 Ways To Talk Like a Leader | Information for Small Business | Scoop.it

Via Daniel Watson
Keith Meyer's insight:

Inspiring and motivating your staff to want to be more productive and successful is a great way to retain staff and build loyalty as well as grow the business.

more...
Helena Gonçalves's curator insight, July 4, 2013 4:14 AM

A linguagem que usa reflecte o seu estilo de liderança?

Graeme & Jennifer Bowman's curator insight, July 5, 2013 8:29 AM

Good advice here on an aspect of communication leaders need to get right before they bother too much about being creative. The language of leadership needs to demonstrate clarity and decisiveness.

Miklos Szilagyi's curator insight, July 6, 2013 1:49 AM

Well, not an easy one... but very true...

Rescooped by Keith Meyer from Technology in Business Today
Scoop.it!

Better Than a Smartphone? 5 Old-School Tools Your Business Still Needs

Better Than a Smartphone? 5 Old-School Tools Your Business Still Needs | Information for Small Business | Scoop.it
Whiteboards? Post-it notes? Good old-fashioned conversation? These business tools may seem antiquated, but they are simply irreplaceable.

Via TechinBiz
Keith Meyer's insight:

Whilst keeping up with technology is imperative, "we shouldn't throw the baby out with the bathwater either".

more...
No comment yet.
Rescooped by Keith Meyer from Public Relations & Social Media Insight
Scoop.it!

LinkedIn: How it's changing business (and how to make it work for you)

LinkedIn: How it's changing business (and how to make it work for you) | Information for Small Business | Scoop.it

Once considered a nerdy repository for digital résumés, the service is becoming an indispensable social-networking tool....In the past year LinkedIn has emerged as one of the most powerful business tools on the planet. Long considered a repository for digital résumés, the network now reports 225 million members who have set up profiles and uploaded their education and job histories. These days they're doing far more than prospecting for new gigs. LinkedIn users are building professional portfolios that showcase their best work, from publications to videos to PowerPoint presentations. They are relying on a growing array of LinkedIn apps, like CardMunch, which lets users scan business cards to upload contact information. They're recommending one another for particular business attributes. And increasingly they're logging on to read LinkedIn Today, which aggregates news from myriad sources, including LinkedIn Influencers like Krawcheck, Jack Welch, and Martha Stewart. Thanks to new features like those, the number of users who log on at least once a month on desktops alone (excluding mobile, that is) has climbed to 141 million worldwide, according to ComScore, a 37% jump over last year.Among recruiters, LinkedIn has become the standard -- 88 of the Fortune 100 have licensed the software to help find and track potential job candidates. But as new social technologies force businesses to shift from broadcast communications to two-way dialogues, LinkedIn's utility is moving beyond HR departments. Citigroup has used LinkedIn as a platform to power Connect, its marketing effort to reach women. NetSuite is testing out a new LinkedIn sales product that provides insight into potential customers' social networks. Dell is using LinkedIn for follow-up surveys of attendees at its annual Dell Women's Entrepreneur Network conference, among other things. And this is just the beginning. LinkedIn has built a tool that allows it to push beyond recruiting into other business services such as sales, publishing, and technical training. In fact, it's hard to overstate the potential power here: As it reaches critical mass, LinkedIn is becoming the dominant global forum for businesses of all kinds....


Via Jeff Domansky
Keith Meyer's insight:

If your not on LinkedIn chances are not many people know of you and who you are and what you are capable of.

more...
Jeff Domansky's curator insight, June 14, 2013 1:43 PM

Valuable reading and LinkedIn strategies.

Rescooped by Keith Meyer from Business Brainpower with the Human Touch
Scoop.it!

High-Performance Culture

High-Performance Culture | Information for Small Business | Scoop.it

Culture is hot. In our discussions and work with leaders in business, government, and not-for-profit organizations, we have observed a markedly increasing emphasis on culture—for a host of reasons.

 

Leaders trying to reshape their organization’s culture are asking: How can we break down silos and become more collaborative or innovative? Others, struggling to execute strategy, are wondering: How do we reconnect with our customers or adapt more proactively to the new regulatory environment?

 

Leaders overseeing a major transformation want to know how to spark the behaviors that will deliver results during the transformation—and sustain them well beyond. Those involved with a postmerger integration grapple with how to align the two cultures with the new operating model—and reap the sought-after synergies. And those simply seeking operating improvements often ask: How can we become more agile? Accelerate decision making? Embed an obsession for continuous improvement throughout the organization?


Via The Learning Factor
Keith Meyer's insight:

Transformational and Culture change in business have become the focus on how to keep an Organisation on top of it's game.

more...
Deb Nystrom, REVELN's curator insight, August 5, 2013 3:14 AM

The Boston Group full article highlights a path through complexity, featuring, Corference Board style, a list of levers:  1) Leadership, 2) People and Development, 3) Performance Management, 4) Informal Interactions, 5) Organization Design, 6) Resources and Tools, 7) Values (beliefs, ideas, norms.)  


It reminds be very much of the venerable 7S McKinsey model that I've referenced for years that stands the test of time.  ~  D

John Wade: pragmatic support for law firm leaders's curator insight, September 29, 2013 5:23 PM

Some great insights into why some organisations are better able to implement and leverage change better than others.

Harish Maru's curator insight, March 6, 2014 8:17 PM

Culture in an organisation reflects the values of the society. For example in India society is paternalistic. In business context it will result in limiting some person or group's liberty or autonomy for their own good.

 

How an Indian business organisation leverage this value to achieve high performance? It will be futile to go against this social norm.

Rescooped by Keith Meyer from Public Relations & Social Media Insight
Scoop.it!

The Ultimate Pinterest SEO Guide | Business 2 Community

The Ultimate Pinterest SEO Guide | Business 2 Community | Information for Small Business | Scoop.it

Wow and I mean Wow. Superb advice. A must-read for marketers.... You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site. It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO. By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for....


Via Jeff Domansky
Keith Meyer's insight:

Pinterest ....fast becoming the next social media platform to take off.

more...
Jeff Domansky's curator insight, June 12, 2013 2:00 PM

Wow and I mean Wow. it's a surprisingLY, comprehensive guide and superb advice on Pinterest SEO shared by Melissa Megginson. A must-read for content marketers, marketing managers and PR pros.

Melissa Megginson's comment, June 14, 2013 10:19 AM
Thanks for the kind words, Jeff! You're making me blush :)
Peg Corwin's curator insight, June 15, 2013 8:24 AM

Improve the SEO of your profile, boards, pins, website and interactions


Local tip  - if your business is local, use the location on your profile to show where you are, as well as a common abbreviation for it.


Include PinIT buttons on all your website images and choose keyword rich file names.


GREAT SEO summary, but all this assumes you know what keyword phrases are important to your business.  

Scooped by Keith Meyer
Scoop.it!

Making Social Marketing Make Sense For Small Business

Making Social Marketing Make Sense For Small Business | Information for Small Business | Scoop.it
“Hands down, the biggest mistake small businesses are making on social media is not using social media,” says small business expert Steve Strauss.
Keith Meyer's insight:

You can never ever reach as many prospective customers via any other means for the same cost.

more...
No comment yet.
Rescooped by Keith Meyer from Public Relations & Social Media Insight
Scoop.it!

3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community

3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community | Information for Small Business | Scoop.it

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalized to the searcher. So the question for B2B marketers is: How can you measure rank accurately if you know it’s going to be different for each person – based on where they are, their search history, and their activity on various Google apps? For example, factors like your location if you have location services on (eg. by using Google Maps) and usage history (Google uses hints to your location even if you have disabled location services by looking at your past searches) can directly impact your search results. For many marketers keeping up with SEO best practices is hard and confusing. But there are some things you can do that do work. In fact, Google look favorably upon them (hint: they are NOT dodgy link buying tactics)….


Via Jeff Domansky
Keith Meyer's insight:

Interesting read for those wishing to stay on top of SEO on Google.

more...
Jeff Domansky's curator insight, June 6, 2013 1:24 PM

Guess what content marketing strategies work best? This chart says it all. This an excellent SEO blueprint.

John S. Bell's curator insight, June 6, 2013 3:15 PM

Learn from this post to help your sites grow.

Victor Alejandro Polanco Frías's curator insight, June 7, 2013 12:22 PM

Mejora tu posicionamiento...!

Scooped by Keith Meyer
Scoop.it!

6 Questions Every Small Business Owner Should Ask Themselves

6 Questions Every Small Business Owner Should Ask Themselves | Information for Small Business | Scoop.it
Discover how small business marketers can build more-vibrant profiles of their real-life customers and target market.
Keith Meyer's insight:

Ensure that your customers are the major focus of your marketing strategy

more...
No comment yet.
Scooped by Keith Meyer
Scoop.it!

Small Business: How to Find Time for Social Media | Heidi Cohen

Small Business: How to Find Time for Social Media | Heidi Cohen | Information for Small Business | Scoop.it
To reap social media results, businesses regardless of size must spend time engaging on social media platforms, invest budget and wait for sales or other benefits. For most small businesses, these three resources are scarce.
Keith Meyer's insight:

An often heard comment from small business owners is " I don't have enough time now" read this article it may help you change the way you do things. I should add that simply ignoring social media in your marketing strategy should not be an option.

more...
No comment yet.
Scooped by Keith Meyer
Scoop.it!

Business Solutions: Personalizing Your Online Store

Business Solutions: Personalizing Your Online Store | Information for Small Business | Scoop.it
If you’re a small business owner or entrepreneur who already has their website ready to go, you’re on the path of success.  But you should also make sure y (#SmallBusiness #BigIdeas: Business Solutions: Personalizing Your Online Store
Keith Meyer's insight:

Every tip, every idea, everything you learn can help you to succeed.

more...
No comment yet.
Scooped by Keith Meyer
Scoop.it!

Finishing Touches: How To Get Repeat Business From Customers

Finishing Touches: How To Get Repeat Business From Customers | Information for Small Business | Scoop.it
Getting new customers or earning repeat business is a critical key to any small business wanting to establish itself and generate long term success.
Keith Meyer's insight:

Finding a customer and selling to them is only the first step, keeping them and getting repeat orders and business is the key to stable growth.

more...
No comment yet.
Rescooped by Keith Meyer from Business Improvement
Scoop.it!

Five Must-Dos to Improve Employee Engagement - Transform the Zombies into Humans

Five Must-Dos to Improve Employee Engagement - Transform the Zombies into Humans | Information for Small Business | Scoop.it

Via Daniel Watson
Keith Meyer's insight:

Developing and maintaining a strong Employee Engagement Policy is the way forward to building growth and a more profitable business with lots of other benefits along the way.

more...
Tiffany Crosby's curator insight, July 1, 2013 5:19 PM

Look at # 1 - hiring for attitude, sound familiar. It's nice to see more and more science that backs up what should be intuitive to us. Attitude matters.

Garth Sanginiti's curator insight, July 1, 2013 7:30 PM

"Concentrating on employee engagement can help companies withstand, and possibly even thrive, in tough economic times. Gallup researchers in 2012 studied the differences in performance between engaged and actively disengaged work units and found that those scoring in the top half on employee engagement nearly doubled their odds of success compared with those in the bottom half."

Gilvan Azevedo's curator insight, July 2, 2013 11:20 AM

Sem tesão, não há solução, dizia Roberto Freire. Mas "engajamento" é construído de fora para dentro???

Rescooped by Keith Meyer from Business Improvement
Scoop.it!

60 Ways to Fix a Broken Culture

60 Ways to Fix a Broken Culture | Information for Small Business | Scoop.it

Via Daniel Watson
Keith Meyer's insight:

I recently worked on an assignment where there was a definate "Culture Problem"......but that is often not the problem........not recognising that there is a culture problem, is the problem.

more...
Loren Rosario-Maldonado's curator insight, June 26, 2013 9:40 AM

Culture is the heartbeat of an organization and one of the toughest things to change. However, it is not something to be taken lightly as the proper alignment between culture and organizational strategy leads to increased profitability and sustainability.


This great article discusses the challenges of changing the culture of an organization and provides a wide variety of advice from various experts.

 


 

Nils Vesk's curator insight, June 28, 2013 3:20 AM

A nice write-up.

John Ludike's curator insight, August 26, 2013 6:13 AM

So just fourty more to find.

Scooped by Keith Meyer
Scoop.it!

Where are all the Start-Ups? The State of Small Business in Australia

Where are all the Start-Ups? The State of Small Business in Australia | Information for Small Business | Scoop.it
Recently released statistics may point to an on-going impact of the Global Financial Crisis in Australia.
Keith Meyer's insight:

An interesting look at the most recent stats.

more...
No comment yet.
Rescooped by Keith Meyer from SEO Tips, Advice, Help
Scoop.it!

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Information for Small Business | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns
Keith Meyer's insight:

This info will help to make posts on social media platforms more impacting.

 

more...
ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
Constance Jones Collier's curator insight, November 28, 2014 11:21 PM

Something Interesting to share

Rescooped by Keith Meyer from Business Improvement
Scoop.it!

Why Asking The Right Questions Matters For Employee Engagement

Why Asking The Right Questions Matters For Employee Engagement | Information for Small Business | Scoop.it

Via Daniel Watson
Keith Meyer's insight:

If you are not communicating with and listening to your staff.......you are ignoring your greatest asset.

more...
Nils Vesk's curator insight, June 17, 2013 3:22 AM

Nice one.

UK Engage's comment, June 17, 2013 5:40 AM
voices need to heard... and staff need to feel they belong and are included... it vital for efficiency.... processes need to managed when planning any form of referenda or voting.... excellent article!
Nils Vesk's comment, June 18, 2013 2:14 AM
The general rule of being open - but not too open is still a thumbs up.
Rescooped by Keith Meyer from Public Relations & Social Media Insight
Scoop.it!

7 Social Networks SMBs Should Keep an Eye On - Business 2 Community

7 Social Networks SMBs Should Keep an Eye On - Business 2 Community | Information for Small Business | Scoop.it

If you’re a marketer or business owner, you probably know that social media is an important way to market your business online and may already have a presence on sites like Facebook, Twitter, Google+, and Pinterest. But in the world of social media, nothing stays the same for long. To keep your business on the forefront online, it’s important to stay up to date on emerging social networks that can help you spread the word about your business online. So, we put together this list of seven social media sites for SMBs to watch. New Social Media Sites to Watch Several hot new social media sites have launched recently. Will they be the next big things in social media marketing? Only time will tell, but here are a few to keep your eye on....


Via Jeff Domansky
Keith Meyer's insight:

If you aren't keeping up with these new marketing breakthroughs....you could get left behind.

more...
Jeff Domansky's curator insight, June 12, 2013 1:54 PM

this post is a helpful refresher on the most important developing social media channels as well as several old favorites.

Rescooped by Keith Meyer from Business Brainpower with the Human Touch
Scoop.it!

Job Interviews Are A Uniquely Bad Way To Find Real Talent

Job Interviews Are A Uniquely Bad Way To Find Real Talent | Information for Small Business | Scoop.it

Interviews are terrible predictors of job performance. Consider a rigorous, comprehensive analysis of hundreds of studies of more than 32,000 job applicants over an 85-year period by Frank Schmidt and Jack Hunter. They covered more than 500 different jobs— including salespeople, managers, engineers, teachers, lawyers, accountants, mechanics, reporters, farmers, pharmacists, electricians, and musicians—and compared information gathered about applicants to the objective performance that they achieved in the job. After obtaining basic information about candidates’ abilities, standard interviews only accounted for 8% of the differences in performance and productivity. Think about it this way: imagine that you interviewed 100 candidates, ranked them in order from best to worst, and then measured their actual performance in the job. You’d be lucky if you put more than eight in the right spot.


Via The Learning Factor
Keith Meyer's insight:

I have always been an outside the square thinker when it comes to interviewing candidates for a job, read this and you may start to agree with me.

more...
Keith Meyer's comment, June 13, 2013 6:04 AM
Hello Vicki I tend to think that we have so streamlined the recruitment process in order to get results and increase billings that we may have forgotten what the objective of the brief was. I have seen so many standard type questions used over and over again. eg Where do you see yourself in 5 years time? What would you say your greatest attributes are? Now tell us what your worst points are? Instead of asking more meaningful questions that relate to what motivates them or what they did in their last job that they felt proud of or felt that made a difference and then being able to divert to a whole range of questions and dialogue that tell you whether this person is a good fit for the organisation and if they can handle themselves in a multiplicity of situations are they capable of making informed rational decisions etc etc. Not one interview I have ever conducted is the same as another. Its like an interview with a host on a TV show, you have your research and bio on the person via a resume or CV and you know the type of person you are looking for and you put the interviewee at ease and away you go.
The Learning Factor's comment, June 16, 2013 7:00 PM
Hi Keith, Thanks for your comment. We have been training managers in recruitment skills for years and have always found that preparation is the key. We teach managers in skills to perform behavioural interviews - the best predictor of future success is past behaviour. Many interviewees have now learned how to answer these questions effectively so it is important to keep learning new skills to stay one step ahead of your candidates.
Keith Meyer's comment, June 29, 2013 1:45 AM
Thanks Vicki great to hear that your organisation has been lifting the bar, all I can say is I wish more were doing the same.
Rescooped by Keith Meyer from Technology in Business Today
Scoop.it!

10 Ways to Make Customers Fall in Love with Your Business

10 Ways to Make Customers Fall in Love with Your Business | Information for Small Business | Scoop.it
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.

Via TechinBiz
Keith Meyer's insight:

Remember without Customers you have NO business.

more...
No comment yet.
Scooped by Keith Meyer
Scoop.it!

How Helping Others Develop Great Leadership Skills Can Help Your Business - TanveerNaseer.com

How Helping Others Develop Great Leadership Skills Can Help Your Business - TanveerNaseer.com | Information for Small Business | Scoop.it
Find out what 3 leadership skills small business owners should develop to help their employees and their business succeed and grow.
more...
No comment yet.
Scooped by Keith Meyer
Scoop.it!

Social Media for Small Business

Why it's important for Small Business to be on Social Media (Social Media for Small Business by [Irma Zimmermann on @Prezi] http://t.co/ZfxFYXo6sU)
Keith Meyer's insight:

You need to be where your customers are.

more...
No comment yet.
Rescooped by Keith Meyer from Business Improvement
Scoop.it!

12 Simple Ways to Make Better Business Decisions

12 Simple Ways to Make Better Business Decisions | Information for Small Business | Scoop.it

Via Daniel Watson
Keith Meyer's insight:

Making business decisions is something everyone in business has to do litteraly daily, and of course making the those decisions determines the success or failure that follows as a consequence. These tips will help you how to make your decision making more positive in outcome.

more...
Tia Ribary's curator insight, June 6, 2013 12:24 AM

This article is good for the business owner interested in becoming a better, more productive leader. Decision making can be challenging, and as #6 in the article points out, especially if you do not have a clear set of goals. Being clear on your goals, and looking to them as the basis for your decision making, is sure to make everything easier...and more efficient!

 

Give this a quick read, and more importantly, some serious thought. What two points could you incorporate to make your business more successful?

dreamz infra's comment, June 6, 2013 5:11 AM
Very good
John Michel's curator insight, June 22, 2013 9:50 AM

Learning to make good decisions in business doesn’t always come easy. Sometimes it is difficult to consider the vastness of both big and small decisions made about our companies. So to aid you in improving your leadership skills and bottom-line here are twelve recommendations from entrepreneurs on how to improve your decision making skills in business.