:: The Evolution of A New Trust Economy :: | Information Economy | Scoop.it

Social Media is rooted in relationships, the dynamic interaction and collaboration between real people.


Individually, we’re realizing the power and potential of social media.

The rise of Social Media resembled a global celebration of freedom and empowerment.


The 2000's engendered a more social Web.


Essentially, attention dashboards are any one of the three screens (mobile device, PC, TV) within the Golden Triangle (mobile, social, real-time) and is usually experienced as an activity stream, TweetDeck, the Facebook Newsfeed, FriendFeed, any feed reader, etc.


To have any hope of connecting with discerning consumers in the social web, we have to gain visibility and momentum across individual attention dashboards, where, when, and how they’re tuned.


It is this practice that lays a promising foundation for implementing a social CRM (sCRM) or Social Relationship Management (SRM) infrastructure supported by established workflow, processes, and governance.


To help, the social Web is on the verge of realizing the potential and corresponding benefits of real-time filtering technology.


As we traverse the dynamic landscapes defining the social and attention economies, we realize that something much more powerful is required to earn ongoing attention in the social web.


With time, our contribution to the state of the social, attention, and trust economies is measured by reciprocity, recognition, value, and benefaction.


Brian Solis

09 Dec 2009


Via ddrrnt