There are a handful of startups offering companies with tools to monitor and manage Facebook pages, but what if you could download a tool that offers many of the paid services developed by others for free?
Many PR professionals have fallen into the trap of making the same blunders online with social media. Unfortunately, we are so dazzled by the short-term social media dollars that we’re missing the long-term promise of digital marketing.
Although most of our favorite apps and services are free, some of our most favorite online services are the ones we're willing to upgrade or pay for. Doing so supports the developers and also gets us some terrific premium features.