Information Economy
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Information Economy
Reviving the New Meaning of Sharing
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Rescooped by LLatipi from Internet Marketing Strategy 2.0
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What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search

What Changes With Google Hummingbird Are Not The SERP Results But How Google Interprets Your Search | Information Economy | Scoop.it
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.

Via Robin Good
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Robin Good's curator insight, October 12, 2013 2:08 PM


Excellent article by Ammon Johns explaining clearly what the new Google algorithm Hummingbird does and how it really affects the world of search.


Contrary to what has been written by many, Hummingbird changes deeply how Google interprets search queries, especially, long, detailed ones, not the search results directly. This is also why no-one has really seen major changes to web site traffic after Google has introduced the new algo quietly in August.


In simple words, what Google Hummingbird does, in the words of Ammon Johns is: "...making the very concept of many long-tail searches go the same way as referral data.


Google is trying to get away from exact wording to understanding the concepts.


So no matter how verbose or roundabout your search for pizza restaurant in Denver may be, the search it runs is exactly the same as “Denver Pizza Restaurant”, “Pizza Restaurant Denver”, etc."


Read the full article and the examples provided and you will get a good gist of it.


Very interesting. Useful. 8/10


Read the full article here: http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html 






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New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content

New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content | Information Economy | Scoop.it

Via Robin Good
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Robin Good's curator insight, June 17, 2013 3:56 PM



My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).


"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."


In this article the focus is specifically on rule n.1: Create content with your audience in mind.


Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.


Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."


Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.


Rightful. 7/10


Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641



Paola Caballer's curator insight, June 17, 2013 5:41 PM

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

 

Básicamente:

 

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

 

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

 

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

 

Siempre está bien recordar estos tips de cuando en vez ;)

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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | Information Economy | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
LLatipi's insight:

If you are a web publisher, this is a-must-read !

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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb