Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows […]
Good read I’ve found while preparing our “Data Collection and Personalization” Quarterly Planning - The KPI definition, the weekly reports\updates and the tools.
Actionable metrics tell the story of what action needs to be taken to meet your goals. The gold standard for actionable metrics is the results of A/B testing. For example, the open rate of two email subject lines in an A/B test will immediately tell you which subject line to pick
Accessible - KEY DATA SHOULD BE AVAILABLE TO ANY EMPLOYEE, ANYTIME, IN A MATTER OF MINUTES
Auditable metrics mean that ideally any member of your team could find the source data and reproduce your report. This means simple report generation. The web is full of auditable metrics, and, as long as you have your analytics and tracking programs installed and running correctly, your metrics should be auditable
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.