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An Experiment: Testing Facebook’s News Feed Filtering Algorithm

An Experiment: Testing Facebook’s News Feed Filtering Algorithm | information driven company | Scoop.it
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.
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Building a recommendation engine, foursquare style | Foursquare Engineering Blog

Building a recommendation engine, foursquare style | Foursquare Engineering Blog | information driven company | Scoop.it
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Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp Trends Tool Reveals Ten Years Of Local Reviews Data | information driven company | Scoop.it
Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows […]
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Focusing on Useful Analytics: Vanity Metrics vs. Actionable Metrics | Litmus

Focusing on Useful Analytics: Vanity Metrics vs. Actionable Metrics | Litmus | information driven company | Scoop.it
rabashani's insight:

Good read I’ve found while preparing our “Data Collection and Personalization” Quarterly Planning - The KPI definition, the weekly reports\updates and the tools.

 

 

 

Actionable metrics tell the story of what action needs to be taken to meet your goals. The gold standard for actionable metrics is the results of A/B testing. For example, the open rate of two email subject lines in an A/B test will immediately tell you which subject line to pick

 

Accessible - KEY DATA SHOULD BE AVAILABLE TO ANY EMPLOYEE, ANYTIME, IN A MATTER OF MINUTES

 

Auditable metrics mean that ideally any member of your team could find the source data and reproduce your report. This means simple report generation. The web is full of auditable metrics, and, as long as you have your analytics and tracking programs installed and running correctly, your metrics should be auditable

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