Why oversharing leads to information overload and makes social connections meaningless. Frictionless sharing is automated sharing.
- When you take the friction out of sharing, you also remove the value.
- To many people, Facebook's "frictionless" sharing doesn't enhance sharing; it makes sharing meaningless.
- Frictionless sharing isn't better sharing; it's the absence of sharing. There's something about the friction, the need to work, the one-on-one contact, that makes the sharing real, not just some cyber phenomenon. If you want to tell me what you listen to, I care. But if it's just a feed in some social application that's constantly updated without your volition, why do I care? It's just another form of spam, particularly if I'm also receiving thousands of updates every day from hundreds of other friends.
- So, what we're seeing isn't the expansion of our social network; it's the shrinking of what and who we care about.
- Automated sharing is giving Facebook a treasure-trove of data, regardless of whether anyone cares. And Facebook will certainly find ways to monetize that data. But the bigger question is whether, by making sharing the default, we are looking at the end of social networks altogether. If a song is shared on Facebook and nobody listens to it, does it make a sound?