Information-communication et technologie
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Information-communication et technologie
Articles concernant les manières d'informer et communiquer efficacement dans le contexte des NTIC
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Science Of Persuasion

Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Ari...
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La communication interne : une affaire de com’ ou de RH ? | Blog RH BearingPoint

Il est des métiers qui confinent au Post-it : jamais totalement dans une case, ils se collent et se décollent selon l’air du temps, en espérant que (RT @OlivierChappert: Sur le blog RH de BearingPoint on parle de "comm" :


Via Laurène Sombrun, GEORGES PEILLON
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Terra Nova et ses 123 propositions pour le numérique

Terra Nova et ses 123 propositions pour le numérique | Information-communication et technologie | Scoop.it
Pour Terra Nova les politiques ne semblent pas enclins à saisir les opportunités du numérique. Le Think Tank propose plus d'une centaine de projets pour améliorer les choses.

Via Gabriel SEJOURNANT, michel verstrepen
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Social Persuasion: How to Move People to Action | Social Media Examiner

Social Persuasion: How to Move People to Action  | Social Media Examiner | Information-communication et technologie | Scoop.it
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.

 

No doubt about it -- the toughest part in crafting effective business stories is the ending.

 

In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?

 

We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.

 

Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.

 

Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Données publiques payantes : les points de vue de Simon Chignard et de Regards Citoyens | Data Publica

Données publiques payantes : les points de vue de Simon Chignard et de Regards Citoyens | Data Publica | Information-communication et technologie | Scoop.it

QUATRIÈME ET DERNIÈRE PARTIE DE NOTRE DOSSIER CONSACRÉ AUX DONNÉES PUBLIQUES PAYANTES : LE POINT DE VUE DE SIMON CHIGNARD ET DE REGARDS CITOYENS SUR LES PROBLÉMATIQUES LIÉES À LA GRATUITÉ DES DONNÉES PUBLIQUES.


Via Hugo Vanmalle
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Leadership Tools & Resources

Leadership Tools & Resources | Information-communication et technologie | Scoop.it

 

 


Via Dr. Susan Bainbridge
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To Find an Honest Person, Assess Guilt-Proneness

To Find an Honest Person, Assess Guilt-Proneness | Information-communication et technologie | Scoop.it
Is there a way to predict who is more likely to lie, cheat, steal or be a louse generally? Try assessing guilt proneness.
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Numérique : renouer avec les valeurs progressistes et dynamiser la croissance (?)

Numérique : renouer avec les valeurs progressistes et dynamiser la croissance  (?) | Information-communication et technologie | Scoop.it

Longtemps en avance dans le secteur des télécommunications, la France est aujourd'hui en retrait dans le domaine du numérique. Ce rapport de Terra Nova, présenté aujourd'hui dans Les Echos et préfacé par Jacques Attali, appelle à définir une véritable stratégie de développement du numérique à l'échelle nationale. Il décline plusieurs propositions pour mettre à profit les perspectives économiques offertes par cet outil, renforcer à travers lui les solidarités et valeurs collectives, préserver l'intérêt général par la régulation.


Via Didier Chauvin
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7 Content Marketing Strategies for 2013

7 Content Marketing Strategies for 2013 | Information-communication et technologie | Scoop.it

Excellent article sur le content marketing, n'oubliez pas de regarder les videos de coca, elles valent le détour. 

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ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 - B2B Content Engine

ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 - B2B Content Engine | Information-communication et technologie | Scoop.it
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Your Body Language Speaks for You in Meetings

Your Body Language Speaks for You in Meetings | Information-communication et technologie | Scoop.it
You have to mind how you talk to people at least as much as what you say to them.
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Online Video Marketing Strategy – 7 Social Psychology Tips | Business 2 Community

Online Video Marketing Strategy – 7 Social Psychology Tips | Business 2 Community | Information-communication et technologie | Scoop.it
The brain is literally the most amazing thing. Two hemispheres, three pounds, wired together uniquely for each individual and extremely complex.
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Le management des risques : plaidoyer pour une vision unifiée | Experts IT

Le management des risques : plaidoyer pour une vision unifiée | Experts IT | Information-communication et technologie | Scoop.it
Avis d'experts et retours d'expériences des professionnels de l'informatique et des IT.
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RH info - La confiance : utopie ou veritable source de motivation pour l’entreprise ?

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“J’aime ma boîte” ? Les salariés et leur rapport à l’entreprise

“J’aime ma boîte” ? Les salariés et leur rapport à l’entreprise | Information-communication et technologie | Scoop.it
Selon un sondage Opinion Way - Ethic pour "J'aime ma boîte" - Wellness Training, plus de la majorité des Français déclarent aimer l'entreprise dans laquelle ils travaillent.

Via Dominique Ledru
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5 Ways to Detect Lying Clients by Reading Their Facial Cues (infographic)

5 Ways to Detect Lying Clients by Reading Their Facial Cues (infographic) | Information-communication et technologie | Scoop.it

The truth lies not in what people say. It is what they say and what they do while they say it that speaks the truth. The truth is revealed through microexpressions, subtle changes in the face that happens for only a fraction of a second. A microexpression is just like any other facial expression (e.g. a wide-open, slacked jaw expressing utter surprise) it is just expressed momentarily, before the person “recovers” to a lying expression that matches their lying words.

 

Once you understand how facial cues work, you can match your clients' words to their actions and “hear” the truth every single time. Here's the beginner's guide to reading facial cues and what your client is really telling you.


Via Brian Yanish - MarketingHits.com
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The eisenhower box: save your time by prioritizing your tasks

The eisenhower box: save your time by prioritizing your tasks | Information-communication et technologie | Scoop.it
How do you define which task to start with and which one to put aside? The eisenhower box gives you a very easy trick to define the way to treat your various tasks.

Via Dr. Susan Bainbridge
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Marcel Bruins's curator insight, February 29, 1:14 AM
When have too much on my mind. I have to decide what I do with all the plans I have.
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En 2012, le blog reste le média social le plus efficace, selon les professionnels du marketing

En 2012, le blog reste le média social le plus efficace, selon les professionnels du marketing | Information-communication et technologie | Scoop.it
Eh oui, si vous voulez être efficace sur les médias sociaux, c'est le blog qu'il faut choisir !
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Big Brother at the Mall

Big Brother at the Mall | Information-communication et technologie | Scoop.it
A facial-recognition system in a South Korean mall isn't for security purposes. It is designed to better tailor on-site, immediate advertising, deciphering whether the shopper is male or female and what age.
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Open data : l'Etat cherche à monétiser les données publiques

Open data : l'Etat cherche à monétiser les données publiques | Information-communication et technologie | Scoop.it
Une réflexion doit démarrer pour identifier les revenus que l'Etat pourrait tirer de la commercialisation des...
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Entreprises : les investissements liés à la mobilité restent soutenus

Entreprises : les investissements liés à la mobilité restent soutenus | Information-communication et technologie | Scoop.it
L'accompagnement du BYOD fait également partie des priorités. Mais en France, seulement 33% des entreprises ont mis en place une politique globale pour accompagner cette tendance.
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Layer 8: What would your ultimate network security look like?

Layer 8: What would your ultimate network security look like? | Information-communication et technologie | Scoop.it
DARPA wants experts to start from scratch, build super-secure network security...
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Hearts and Minds: The Key to Employee Engagement

Hearts and Minds: The Key to Employee Engagement | Information-communication et technologie | Scoop.it
When I was Director of Publications & Marketing at Cornell, my staff and I would focus on developing stories that would trigger an emotional reaction before diving into any subject matter that ...
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Cloisonnement de l’information et des organisations: quand le chiffre d’affaires se cache dans les données… | Experts IT

Cloisonnement de l’information et des organisations: quand le chiffre d’affaires se cache dans les données… | Experts IT | Information-communication et technologie | Scoop.it
Avis d'experts et retours d'expériences des professionnels de l'informatique et des IT.
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