Il est des métiers qui confinent au Post-it : jamais totalement dans une case, ils se collent et se décollent selon l’air du temps, en espérant que (RT @OlivierChappert: Sur le blog RH de BearingPoint on parle de "comm" :
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.
No doubt about it -- the toughest part in crafting effective business stories is the ending.
In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?
We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.
Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.
Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.
QUATRIÈME ET DERNIÈRE PARTIE DE NOTRE DOSSIER CONSACRÉ AUX DONNÉES PUBLIQUES PAYANTES : LE POINT DE VUE DE SIMON CHIGNARD ET DE REGARDS CITOYENS SUR LES PROBLÉMATIQUES LIÉES À LA GRATUITÉ DES DONNÉES PUBLIQUES.
Longtemps en avance dans le secteur des télécommunications, la France est aujourd'hui en retrait dans le domaine du numérique. Ce rapport de Terra Nova, présenté aujourd'hui dans Les Echos et préfacé par Jacques Attali, appelle à définir une véritable stratégie de développement du numérique à l'échelle nationale. Il décline plusieurs propositions pour mettre à profit les perspectives économiques offertes par cet outil, renforcer à travers lui les solidarités et valeurs collectives, préserver l'intérêt général par la régulation.
The truth lies not in what people say. It is what they say and what they do while they say it that speaks the truth. The truth is revealed through microexpressions, subtle changes in the face that happens for only a fraction of a second. A microexpression is just like any other facial expression (e.g. a wide-open, slacked jaw expressing utter surprise) it is just expressed momentarily, before the person “recovers” to a lying expression that matches their lying words.
Once you understand how facial cues work, you can match your clients' words to their actions and “hear” the truth every single time. Here's the beginner's guide to reading facial cues and what your client is really telling you.
A facial-recognition system in a South Korean mall isn't for security purposes. It is designed to better tailor on-site, immediate advertising, deciphering whether the shopper is male or female and what age.
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