There are numerous examples that further drive home the point that apps are eating the web. We have heard from retailers in North America and Europe that the basket spend within their app is far greater than the basket spend on the web.
Pratiques culturelles en ligne en France et Europe (2007-2014) : C h i ﬀr e s Pratiques culturelles en ligne, en France et en Europe Points de repère et de comparaison - Roxane Laurent 2015-2 Ministère de la Culture et de la Communication Département...
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
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